Supporting local food companies on traditional and modern trade. Consulting business strategies for market entry, pricing strategy, product development

Appointed to run a fintech startup in Slovakia (card linked marketing) Acquired TOP merchants (Lidl, Tesco, Terno, 101 Drogerie, Shell, Panta Rhei, Kinekus…)Successfully managed banks to leverage Dateio platform for their loyalty programs 4 banks onboarded (Tatra banka, Unicredit bank, PABK, 365 digital bank)150k+ clients registered in bank programs, 80+ merchant campaigns live

Appointed to start-up and grow Brandbank service in CZ/SKLeadership of a multi-skilled & cross functional team of 30 people (4 direct reports)Doubled revenues 2013 vs.2012, Secured 40% revenue growth 2014 vs 20131000+ brand manufacturers contracted/ 40k+ products digitized20+ retailers/data users onboarded (Tesco/Makro/Globus/COOP SK/Kolonial/Beliva…)Managed to to increase Tesco online coverage from 35% to 98%+Successful handover Brandbank business to NIELSEN

Appointed to lead market development in CZ/SK/HU and distribution business (BG/RO)Responsible for all aspects of profit & loss strategic business managementLeadership of a multi-skilled & cross functional team of 25 people (7 direct reports)Ensured delivery of corporate strategy (new promise FRESH FOOD FROZEN)Formulated CEE strategic business plan and product portfolio development. Established annual operating plan, regular quarterly estimates. Co-ordinated all sales and & marketing initiatives.Successfully implemented CSR agenda (MSC for fish, LISA for vegetables). Developed integrated business planning & sales monitory tools to control sales KPIs. Controlled sales fundamentals (distribution, availability, visibility)Developed market growth plans & product portfolio strategiesEstablished retail business in 4 segments (vegetables/fish/RTEM/potatoes) - 85% of total saleIncreased foodservice share to 15% of total saleSuccessfully launched mono vegetables to strengthen value shares in all 3 countries.Findus Slovakia No.1 with 30% , Findus CZ No.1 with 15% and HU No.3 with 10% share in veg segment.Secured CEE business growth 10 vs.09 by 17%.Increased gross margin through managing pricing, promotions and mix by 100k€. Improved EBIT 09 vs. 08 by 200k€Corporate strategy change end 2010 – business divestment Leading CZ/SK sales team of 2 KAM + 2 ASM + category manager First time ever fish tender won with Tesco Cz - extra 200t of commodity fish vs initial budget Focus on sales excellence and category management implementation

Appointed to drive sales growth in both CZ/SK Restructured CZ sales team (from 7 to 4) + managed SK sales team (3)Pushed new launches in foodservice and increased its share to 10% of total sale (2008)Awarded with the prize “ The best novelty on the market 2006 – shopper choice”Reached No.1 position both CZ/SK in veg segment within 4 years after market entry in 2002Successfully launched NPD in fish and RTEM segment to secure No.2 value share in fish segment and No.3 in RTEM segment.Doubled total business 2008 vs.2005 in both CZ/SK

Appointed to build the Findus business from scratch. Responsible for all aspects of P&L, handled budgets, forecasts. Managed team of 6 highly motivated people. Developed market growth plans & product portfolio strategies. Successfuly secured market entry with veg SKUs and fish. Achieved 100% weighted distribution on veg and fish SKUs. Developed strong relationships with both modern and traditional accounts (Tesco, Carrefour, Billa, Kaufland, Ahold, Metro, Lidl, COOP). Activated a new sales channel in foodservice (Ikea). Secured double digit growth each year as of 2003 up to 2005

Appointed to grow sales of premium confectionary brands (Mentos, Toffifee, Ritter Sport, Lindt...) with existing and new customers in the modern trade sector. Maintained and developed business with existing customers (Tesco, Billa)Established business with new customers (Delvita, Metro, Carrefour...) Increased and controlled 60% of total NSV in 2001 vs.25% in 1998