Ivanov Sergey Email & Phone Number

Moscow

IT-cluster Tech platform, Tribe of Reliability Products, Stream of IT-asset management productsEnterprise Digital Twin of whole MTS group

Москва, Москва, Россия

Russian HR research startup, C&B direction on import substitution of Western vendors that left the market (Mercer, Korn Ferry, AMT, etc.). ◼ Responsibility: ◽ Development; ◽ Data analytics; ◽ Digital products and services; ◽ IT infrastructure; ◽ Information Security.◼ Results: ◽ Built digital infrastructure for collaborative remote work (CRM, cloud storage, email services, mailing systems); ◽ Prepared landing pages for clients; ◽ Prepared digital marketing activities; ◽ The cross-industry HR survey "Benefits and Perks 2023" (https://r.gcg.expert/r/XDJQl) was launched.

Москва, Россия

Builded modern development processes from the zero-ground.Working on the relaunch of the federal video service Smotrim.ru. Technical and technological support of the website, mobile applications and apps for tvOS, AndroidTV and SmartTV.Management: backend development team, frontend development team, mobile development team, DevOps engineers.Main areas of work:◾ Uninterrupted operation of the SMOTRIM.ru video service;◾ Implementation of improvements and changes to the product;◾ Information security of the product;◾ Network infrastructure and video delivery optimization;◾ Integration of 82 regional newsrooms into a single information system;◾ 24x7 support for product users;◾ Unification of technological solutions;◾ Recruitment and training of the development team.Key results:◾ Video service SMOTRIM.ru relaunched (June 15, 2022);◾ Successfully implemented Scrum project management method for 3 development teams;◾ Change management process built.

Technological support for Gazprom Media holding assets (TNT, FRIDAY, 2x2, TV3, Match TV, Subbota, Premier) in the following areas: Video Platform, User Authorization System, Big Data, AdTech, Product Development and Content Protection from Piracy.Personnel management, reporting directly 120+ people: Data Management (BigData), Advertising Technology, Platform Products and Platform Services Departments.Key results:◾ Work built from the ground up in the areas of: ▪ Big Data (33+ million user profiles, 9TB of behavioral data for 2020) - Made it possible to develop data-driven products and start Data-driven and Data-informed marketing in the Holding. ▪ Pass.Media unified authorization system (renamed GazpromID) - Stored 12+ million user profiles in compliance with 152-FedLaw, 20+ connected sites and apps. ▪ AdTech direction (500 million ad positions to redeem per day) - Gave GPM autonomy from third-party ad placement organizations (Yandex, Mail, Google).◾ In 2020, about 5.9 million pirate links were blocked, 7,000 sites were closed under the "Mirrors" law, and 1.12 million links were removed from search results on request.◾ Staffing levels increased from 28 to 240 from 2019 to 2021.◾ During the period of employment, the company underwent external IT and management audits from McKinsey in 2019, IBS Datafort in 2020, and GroupIB in 2021.Projects:◾ Uma.Media* - video platform, used by Premier.one, MatchTV.ru, TNT-Online.ru, Friday.ru, TV3.ru and in mobile apps;◾ Pass.Media* - unified authorization system and personal account of the user (now Gazprom ID);◾ AdTech products - DSP, AdServer, DMP as replacement for AdFox and RB.mail for internal use;◾ Data Warehouse - a single data lake for PPM assets;◾ CRP - automation system for protection the illegal distribution of GPM content assets;◾ Personal video-recommendation system - used in Premier.one;* - Included in Unified Register of Russian Programs for Electronic Computing and Databases

Russian Federation, Moscow

Areas of Responsibility:◾ Product and technical management of TNT, TNT4, SUPER websites;◾ Product and technical management of apps and mobile games, as well as their promotion and monetization for TNT, TV3;◾ Development of internal automated video content shipment and management system;◾ Content filling of TNT's site;◾ Monetization of video content of EntertainmentTV channel group over the Internet;◾ Protection of content of EntertainmentTV channel group from piracy.Participation in the rebranding and repositioning process of the MatchTV TV channel website in 2017-2018 in preparation for the World Cup. In 5 months we redesigned the website, prepared the infrastructure for high-load broadcasts, including multi-camera broadcasts, and updated the video player. The site and the application together withstood the load of 180+ thousand simultaneous views.

Москва, Россия

Was creation of the anti-piracy inhouse group and started a "cleansing" of Runet of illegal copies. ◾ People management; ◾ Over 300 content assets protectingKey result: ◾ About 7 million pirated copies of content were deleted per year ◾ An unique automated software product (Copyright Verification Program) was created to help managers protect content; ◾ About 2000 illegal websites were closed forever (such as torrents.ru); ◾ About 5000 illegal websites were blocked in Russia Federation (such as rutracker.org, new-rutor.org);

Москва, Россия

Building, technically and creatively, an ecosystem for promoting TNT content on the Internet.Main areas of work:◾ Product and technical management of tnt-online.ru;◾ Creation of creative promotional campaigns, banners;◾ Creative and creation of landing pages, promotions;◾ Creating and maintaining groups in social networks and a channel on Youtube;◾ Creation and support of TNT mobile application;◾ Technical and content management of dom2.ru;◾ Creation of an anti-piracy group and the beginning of "cleaning" Runet from illegal pirate copies.Key results:◾ During the first 5 years of work with TNT-Online, two completely new versions were released, daily attendance increased from 1,500 to 1 million users;◾ TNT-Online was in the TOP-2 of TV channel sites;◾ Over 40 cross-media commercail advertising projects with Internet-support was succecefully launched.

Москва, Россия

An automated integrated video content processing and delivery system for Now.ru online cinema was created.

◾ Corporate web-site ctc-tv.ru development and support; ◾ Server administration ◾ Moderate online chat & forum ◾ Create banners & other online advertising formats