Natalia Ivanova Email & Phone Number

Berlin, De

ASO SPECIALIST, February 2024 – PresentDeveloping and executing strategies to increase app visibility, drive organic traffic, and improve conversion rates across some BoomBit titles, including Hunt Royale, Bowling Club, Darts Club, Car Driving School, and others.

Берлин, Германия

SENIOR DIGITAL MARKETING MANAGER, May 2022 – Present - Conducted marketing analytics and benchmark research to guide marketing strategies and optimize performance. - Developed and executed marketing strategies to increase brand visibility. - Enhanced ASO to boost organic downloads and apps visibility. - Store Featuring Support. - Coordination with IP owner (GearBox, USA) to align marketing efforts and ensure campaign effectiveness. - Cross-collaboration with internal teams to align strategies and maximize installs - Leading marketing assets production, ensuring quality and timely delivery of high-performing creatives

PRODUCT MARKETING MANAGER (Minion Rush game), August 2021 – May 2022 - Defined and executed marketing strategies to build brand awareness and drive traffic and installs. - Developed game promotional materials, including videos, store and web assets, screenshots, descriptions, PR tools, and other marketing resources. - Conducted marketing research, analyzed campaign results, and reported findings to the game team and top management. - Store Featuring Support. - ASO Optimization - Created and managed brand identity across stores and platforms, including titles, packaging, and storytelling around the game’s scenario and characters. - Coordination with IP owner (Universal Studios, USA) to align marketing efforts with brand expectations. - Community and Social Media Coordination. - Oversaw marketing budget provisioning and control to ensure effective allocation of resources.

Харьковская Область, Украина

Online and offline marketing, benchmark research, SEO, and corporate branding.