Hotel representation of 4-star luxury Reethi Beach Maldives in Russia and CIS: - Promoted the Maldives hotel at tourism exhibitions, workshops, and partner events, significantly increasing brand visibility and recognition in the Russian market.- Built strong relationships with Russian tour operators, DMCs, and agencies; supported tour agents; and conducted training sessions, leading to a boost in bookings and revenue for Reethi Beach Hotel.Marketing planning and support of family holiday resort in Russia: - Increased hotel bookings by 25% through targeted marketing campaigns, the implementation of an online booking platform, and other marketing activities.- Achieved a 30% revenue increase by optimizing pricing strategies and launching loyalty program.

- Defined product development strategy and pricing positioning in 7 regions with a total user base of 15 million customers.- Conducted annual/semi-annual tariff plan relaunches, maintaining or increasing LTV and ARPU.- Successfully launched first IoT Tariff Plan “Smart things”.- Optimized the product portfolio by 100x without compromising customer benefits or company’s revenue.

End to end product launch of Mobile Tariff Plans: - Conducted marketing researches, benchmarking, competitors’ analysis - Calculated business cases and forecasted effectiveness- Coordinated product launches with cross-functional teams across 6 departments- Managed product promotion through local channels, including outdoor advertising, POS materials, and online placements.

- Successfully established 3 strategic partnerships to enhance customer rewards.- Analyzed customer data to improve program effectiveness and engagement.- Development and executed loyalty program initiatives reducing the churn rate.