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I help executives and thought leaders generate incremental revenue with strategic investments in customer data and analytics platforms. I'm focused on: 1) using data to drive revenue, 2) running Test & Learn (aka Experimentation) programs and 3) creating a content pipeline to drive personalization. I've been fortunate to contribute to the success of both the Adobe Marketing Cloud (via Omniture / Offermatica) and the Oracle Marketing Cloud (via Bluekai).On a personal note, I grew up in a small town in southwestern Ontario Canada where I grew up playing hockey on my grandparents' pond and golf after work in high school. I later moved to Montreal for college where I developed a love for music that continues to this day. I now live in NYC with my amazing wife and spend free time with friends and producing electronic music (#bitwig).If I can be of assistance, don't hesitate to reach out.📨 🔗
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Vice President Of Global Solutions EngineeringAmplitude Feb 2024 - PresentSan Francisco, California, UsSee everything that customers do, understand what drives growth, and accelerate business outcomes—all in one easy-to-use platform.* Make it easy, fast, and intuitive for teams to get the insights they need to make better decisions.* With every click, swipe, and scroll, we help you understand and visualize what your customers are doing and why.* Activate personalized experiences in the same place you get insights, so you can rapidly respond to customer needs. -
Head Of Solutions Consulting, AmericasAmplitude Apr 2022 - Feb 2024San Francisco, California, UsAmplitude is #1 in Product Analytics. Don’t just take it from us. Users have ranked Amplitude #1 in Product Analytics for the 6th consecutive time. And it’s not just for product teams. Every digital team can harness the power of product analytics to drive better business outcomes. That’s why we are ranked by G2 as one of the customer favorites across all software categories. Amplitude also offers Experiment and CDP as part of our digital analytics platform. -
Vp Of Solutions EngineeringActioniq May 2019 - Apr 2022New York, New York, UsLeverage our composable CDP to auto-scale customer data operations and decide where data lives and is queried. ActionIQ helps G2000 companies connect their first-party customer data, orchestrate cross-channel campaigns, and measure incremental lift across all digital and offline channels. We are helping brands like Morgan Stanley, CDW, Autodesk, The New York Times, American Eagle Outfitters, Shopify and others grow customer lifetime value and marketing ROI. -
Rvp, SalesPercolate By Seismic Jan 2018 - Apr 2019New York City, Ny, Us114% of quota in 2018. Named Sales Manager of the Year 2018. -
Sr. Director, Head Of Solution ConsultingPercolate By Seismic Oct 2015 - Dec 2017New York City, Ny, Us -
Solutions Engineering (Bluekai)Oracle Aug 2013 - Sep 2015Austin, Texas, UsBlueKai is the industry's leading cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences. BlueKai's Data Management Platform (DMP) centrally organizes a company's customer and audience data in the cloud to help implement personalized marketing campaigns across all channels and deliver better results and higher marketing ROI. BlueKai also runs the world's largest 3rd party data marketplace to augment a customer's proprietary data with actionable information on more than 700 million profiles. Approximately 300 customers across multiple industries rely on BlueKai to maximize their marketing investment. -
Director Of Client Services & Sales EngineeringNice Apr 2011 - Jul 2013Hoboken, New Jersey, UsI joined NICE via the Causata acquisition. Causata was an early customer data platform (CDP) acquired by NICE. Causata's software uses HBase, the NoSQL database on the Hadoop Distributed File System. It has industry-specific applications for cross-sell, acquisition, and retention to enable marketers to personalize web and mobile interfaces, operate email and mobile messaging campaigns, enable targeted advertising and create context-driven sales and service.The Identity Graph algorithms use first-party online and offline customer data to combine customers' identities and event timelines.The Predictive Profile compares individual customer paths and histories against each other to predict customer intent. Machine learning algorithms based on reinforcement methodologies build real-time predictive analytics models for individual customers.Decisioning serves targeted offers, promotions and ads to potential customers, based on information gathered by the previously mentioned analysis. -
Senior Consulting ManagerAdobe Systems Aug 2007 - Apr 2011San Jose, Ca, UsCame to Adobe from the Omniture acquisition. Our team was responsible for providing strategic services to Adobe Target's largest customers. Highlights of my time at Adobe include: - Managed & mentored a team of amazing Optimization Consultants to thoughtfully deliver incremental value & revenue - Helped to create engagement templates employed by Adobe Target Consultants- Speaker at Adobe Summit in 2010 & 2011- Extensive experience increasing customer satisfaction and securing renewalsI came to Adobe through the Offermatica and Omniture acquisitions, where I was a Consultant working on Adobe Target.
Brian Ivanovick Skills
Brian Ivanovick Education Details
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Mcgill University - Desautels Faculty Of ManagementFinance -
Mcgill University
Frequently Asked Questions about Brian Ivanovick
What company does Brian Ivanovick work for?
Brian Ivanovick works for Amplitude
What is Brian Ivanovick's role at the current company?
Brian Ivanovick's current role is VP of Global Solutions Engineering.
What is Brian Ivanovick's email address?
Brian Ivanovick's email address is iv****@****ail.com
What is Brian Ivanovick's direct phone number?
Brian Ivanovick's direct phone number is +121222*****
What schools did Brian Ivanovick attend?
Brian Ivanovick attended Mcgill University - Desautels Faculty Of Management, Mcgill University.
What skills is Brian Ivanovick known for?
Brian Ivanovick has skills like Analytics, E Commerce, Landing Page Optimization, Digital Marketing, Management, Strategy, Big Data, Saas, Enterprise Software, Business Intelligence, Strategic Partnerships, Omniture.
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