Business Director specialized in Digital Marketing Business Solutions and with more than 19 years of experience.My Experience covers a Data Driven Vision and Way of Work, taking advantage of AI and precision marketing tools to generate optimized communication strategies based on data.I have worked in the following agencies: Teran/TBWA, Cheil Mexico, Wunderman, DDB Mexico, Arc / Leo Burnett & Interalia, in projects for the following brands: Nissan, Samsung, Movistar Mexico & Movistar LATAM, Kellogg's (Zucaritas, Special K and All-Bran), Hasbro, Herdez, Bridgestone, Philip Morris, P & G, Coca-Cola & Nike.- Teran TBWA (2018 - 2019) – Brand Leader. In charge of Nissan Mexico Omnichannel Marketing Solutions. The main achievement was to get campaigns born Omnichannel, without barriers between the different touchpoints (Online, Offline, Point of sale and CRM).- Cheil (2016 – 2018) – Digital Leader. I was in charge of Digital Marketing Solutions Department, mainly working eCommerce and eRetail projects for Samsung Mexico. In my period Cheil Mexico´s Digital Business expanded to Colombia, Peru & Panama.- Wunderman (2012 – 2016) – Digital Account Director. I was responsible of Movistar Mexico Digital Strategy Communication efforts and also responsable of eCommerce website platform. During my period the Brand evolved to be the principal digital telecomm Brand in Mexico, even more sophisticated than Telcel.- DDB (2010 – 2012) – Digital Manager. In charge of various projects with brands such as Kellogg´s, Bridgestone, Herdez & McDonald´s.- Leo Burnett (2007 – 2010) – Digital Account Supervisor. I was in charge of Philip Morris and Procter & Gamble Digital projetcs.- Interalia (2003 – 2007) – Digital Account Supervisor. I was supervisor in several digital projects for Brands like Coca-Cola, Nike and BMW Motorrad.