Contract role via ConcentrixBeing part of the T-Mobile Shop Experience and Digital Commerce team, here are some of my deliverables:• Led efforts to enable a 12% increase in trade-in conversions for inorganic or unknown devices, enhancing overall customer satisfaction and streamlining trade-in operations.• Increased accessory attach rate from 17.6% to 19.3% WoW during the Apple launch event (NPI) by simplifying the Equipment Installment Plan (EIP) experience, enabling customers to add accessories with a $0 price threshold.• Drove the overall accessory attach rate to the cart from 10.1% to 10.9% WoW by launching the “Quick Add” feature on the Recommended Accessory Wall, optimizing the user experience and driving incremental sales.• Spearheaded a critical update to the Device Protection page for Puerto Rico and the US Virgin Islands, ensuring full legal compliance, mitigating risk, and maintaining regulatory standards.

Webex by Cisco: world’s #1 business collaboration solution and customer engagement platformDirected eCommerce self-service channel, PLG initiatives, both Premium and Freemium subscriptions for SMB customers across 69 countries.• Led the strategic development and delivery of AI Assistant, Real-Time Translation, Slido, and Webinars products, offering an immersive Meeting experience, aligning with business goals and technical innovation.• Oversaw the Buy experience, billing platforms, PayPal/Apple Pay integration, and executed global price reduction, resulting in a 0.60% conversion increase (2% to 2.6%) and a 0.50% lower churn (5% to 4.5%).• Championed the Freemium experience with rebranding, introduced social sign-up with Microsoft and Google, shortened Free Meetings duration from 50 to 40 min, and enhanced provisioning time from 30 to 5 sec.• Launched a Next Gen Plans & Pricing page, optimized page delivery speed, resulting in a 51% YoY increase in top-of-funnel volume (via SEO), and elevated Pricing to Cart page conversion from 4.5% to 6%.• Implemented the “Try before you Buy” feature, increasing the “Live demo” conversion rate from 11% to 21.5% and offering a full Meeting experience preview before purchase.• Expanded eComm into 6 new countries (ID, EG, PH, QA, TR, SA), capturing 7K unique monthly visitors on the Plans & Pricing page from these regions seeking seamless self-service purchase solution.• Released a unique Post-Meeting page (900K unique monthly visits) for Free and Paid customers, cultivating new lifecycle opportunities for upselling and user education.

• Owned all startup, business, operational, and product aspects of building marketplace KiddoWiz.com, a platform connecting parents and providers of extracurricular and enrichment programs (classes, camps, activities, and childcare) across North America. • Owned the definition and delivery of the MVP, from user research and prototyping to development and execution. It helped to test the business idea, validate the hypotheses, and assess market needs. • Led customer development, identified product-market fit, defined the product and go-to-market strategy, and owned the execution to launch the marketplace in the initial target market and geography (West Coast).

The world’s fastest-growing provider of Cloud ERP software for small- and mid-sized businessesLed all web properties and MarTech solutions for B2B customers, driving engagement and growth.• Enhanced user engagement by 65%, conversion rate by 12%, and lead generation by 120% through dynamic account-based marketing automation campaigns in HubSpot across SEO, email, and push notifications.• Grew organic traffic to Acumatica.com by 500%+ and inbound marketing qualified leads by 20x by delivering a reimagined web/mobile experience for the Acumatica B2B users. Integrated Hubspot as a MarTech solution, automated lead nurturing workflows, and personalized user experiences, directly contributed to lead growth.• Achieved a 30% sales cycle boost, a 7X increase in return visitor rates, and a 72% uplift in revenue within a 1-year sales cycle by designing and delivering a personalized customer journey onsite with ML recommendations.• Guided the design and development of the Acumatica Marketplace through API integration between Acumatica.com and Acumatica CRM, delivering 215% growth of the ISV ecosystem within 6 months.

Cloud subscription-based virtual phone solution for SMB customersLed subscription business, VoIP integration, and enhancement for SMB customers.• Grew organic traffic from 12K to 72K unique monthly visitors in 10 months which delivered a 90% increase in phone number selection by driving an integration of VoIP on the product website and iOS mobile app.• Grew the number of subscriptions from 1,150 to 31,000 with a $0 marketing budget. • Grew MRR by 180% and paid customer base by 65% through churn initiatives and return programs.• Decreased churn by 17% through surveys, automation of customer retention initiatives, and ongoing product enhancements.

The international technological startup, provider of subscription-based Cloud eLearning solutions• Achieved three-digit YoY growth and expansion results in target markets (Nordics, Eastern Europe, and APAC) by driving the development of the desktop AI-based learning platform and mobile apps (iOS/Android).• Led global launch of the WordDive mobile app, which reached #1 in App Store in the Nordics within 24 hours with $0 marketing spend.• Expanded customer base by 500% through focused product development and full-funnel marketing strategies from the first touch to prospects’ trial subscription and conversion to paying users.

A leading Russian jewelry manufacturer and retailer with a network of 60+ outlets nationwide

The ultimate sports, outdoor and casual equipment retailer and wholesaler in Russia and CIS. One of the biggest sport retailers in the world.

A leading multi-channel eCommerce and Direct-to-Consumer platform in Central and Eastern Europe reaching over 400 million consumers across 21 countries, selling popular branded products through the internet, television and branded retail stores with 4,000 employees.