Ivan Parenti Email & Phone Number

Milan, It

Milano, Lombardia, Italia

- Led the strategy, development, and management of two B2B SaaS products, FidSpark and PredictSpark, each generating €1-2 million ARR- Oversaw a cross-functional team including two product managers, multiple developers, and a designer- Steered the development of PredictSpark, a CRM marketing platform powered by machine learning, towards a more comprehensive marketing automation product

Milano, Lombardia, Italia

- Developed product strategy and investors storytelling from scratch- Led strategy and product meetings with the board and investors, instrumental for $18M Series B round- Created and led product development process for both SaaS and Enterprise arms of the company- Restructured, grew and managed Contents.com product team (10 people)

Milano, Lombardia, Italia

Induno Olona, Lombardia, Italia

• Developed and scaled the production process from 400 to 8,000 liters per month.• Put together a business plan and pitch deck that brought us €270,000 with a successful crowdfunding campaign.

Limido Comasco, Lombardia, Italia

- Founder of one of the first kombucha breweries in Italy.- Managed to make and sell 500 liters per month in a few months, both online through my own e-commerce and offline.- Recognized as the best kombucha nationwide.- To scale the company, I merged with Mia Kombucha.

Milano, Italia

- Chief of Staff to the Chief Product Officer- Product owner for the Offline Attribution Product (more than $5million in revenue per year)- Setup and implementation of routine product meetings (e.g. Product Council meeting)- Support in onboarding, development and training of R&D organization resources and teams- Active member of the Culture and Events Committee (CEC)

Milano, Italia

- Management, coordination and coaching of the whole product owner team.- Managed design, development and release of new products.- Product roadmap and release plan definition.- Communication of product features, benefits, and timing to the company stakeholders.- Continuous interaction with engineers in all the development phases.- Definition and implementation of company wide processes (e.g. bug process, feature requests).- Active role in shaping the company during the scale-up process (evangelizing Agile methodologies, hiring, helping structuring the company with Agile pods)- Work as horizontal leader of a cross-functional and multicultural team.

Milano, Italia

- Product management for audience and offline attribution products.- Continuous interaction with engineers in all the development phases.- Product roadmap and release plan definition.- Led sprint planning and scope estimation.- Backlog management and prioritisation.- Communication of product features, benefits, and timing to the company stakeholders.- Project management of integrations with external partners (data marketplaces, DSPs).

Milano, Italia

- Analysis of competitive marketplace and industry trends.- Coordinating with engineering and sales teams in product development activities.- Assist in new product introduction and release activities.- Management of BeAudience taxonomies.- Sales team training and support in submitting proposals.- Coordinating with design, adops and sales teams to deliver mobile advertising campaigns.

Milano, Italia

- Developing and managing relationships with both direct clients and media agencies.- Sales support: market research, competitor analysis, and development of the commercial proposal.- Product support: working with all the departments to expand and customize Beintoo’s product offer (advertising formats, BeAudience).

Milano, Italia

- Managing relationships with clients and all the agency's departments.- Following the development of ATL and BTL communication campaigns. - Monitoring client’s business and competitor’s objectives.

Master Of Science (M.Sc.), Marketing, 107/110

Activities and Societies: Final Thesis: Converting slacktivists into activists on social media: an empirical research

Exchange Program, Pgp Program

Campus Abroad

Bachelor, Economia Aziendale E Management, 105/110

Activities and Societies: Lavoro Finale: "La brand extension orizzontale nel fashion" 

Exchange Program

Education record