Technology has swept through businesses across all industries forcing them to change the way they create value for the customers and touch their daily life. And yet, it has never been harder to apprehend what’s really happening.Every day investments in software are thrown away and managers find themselves under fire to take bulletproof decisions. Hundreds of pages with exhausting requirements and specifications are written, hundreds of cups of coffee are emptied in endless meetings and even after all that there is still no answer to the most meaningful questions: Why do we buy this software? What is the ROI, if we do it? How does this investment make us be a better company?I don’t believe that innovation is good just because it can help you find a new way to do something. Neither does our company. For us innovation makes sense when there is a clear path to increase the value your business creates for your customers.Software vendors are not born equal. SAP provides solutions for every pain seamlessly integrated without losing the depth of the content. SAP is also a big and scary world full of abbreviations, terminology, and sometimes confusing scenarios. The value our business creates for our customers is in making this world friendlier.We are not experts in everything. We are strong in:➥ building secure and inteligent access management with ROI iAM - the best successor of SAP IdM;➥ mitigating all significant risks with SAP GRC;➥ helping companies transform their operations in the Cloud with the Integration suite on BTP;➥ creating a memorable user experience with SAP Fiori.Neither am I an expert in everything. My job is to help companies drive their business ahead. So, I had to become good at listening – to what you say and to what you don’t say.If you have a story to share about your ideas and pains with technology, feel free to get in touch.