Ivan David Patino Mercado Email & Phone Number

Bogotá, Bogota, Co

Colombia

Bogotá, Distrito Capital, Colombia

Bogotá, Distrito Capital, Colombia

• Lead the design of the new Demand Generation Model, working together with the leadership team.• Co-lead the definition of the capabilities development road-map for the Field Force and the First Line Managers aligned with Novartis Strategy. • Structure the Field Customer Engagement area, creating the internal processes to manage the new team members on boarding, the strategic team meetings, the knowledge management, the regional business review, and the cycle meetings, ensuring operational excellence. • Optimize the field force administrative time and keep them focused on execution, through the cross functional process integration that involves the field force.• Establish the governance of an effective team, setting up the purpose, the team rules, and defining the expected behaviors.

Bogotá, Distrito Capital, Colombia

• Lead the capture customer satisfaction project in Colombia and LaCan region.• Build the omnichannel strategy baselines, developing and deploying through the brands, a new customer digital engagement channel like Rep Trigger Email (RTE) as a new reach way to our HCP.

Bogotá, Distrito Capital, Colombia

• Develop analytical reports of Business & Customer Intelligence, brands, and market performance, synthetizing findings into actionable insights which enabled informed decisions. • Create an optimized internal incentives and awards calculation process, achieving the brand strategies and ensuring the process accuracy.

Bogotá D.C., Colombia

• Lead the market research process for all the priority brands.

Bogotá D.C., Colombia

Development of automated reports for the analysis of markets and sales force´s KPIs at the level of the Andean region (Colombia, Ecuador and Peru), improving the quality of the information and reducing time in the identification of competitive opportunities

Design and marketing process optimization for postgraduate educational programs, through the relocation or elimination of tasks

Magister En Digital Business, Marketing Digital

Magíster En Liderazgo En Transformación Digital En Formación

Ingeniería, Industrial Engineering

Member of the HCD Research: Human Center Design, with the project "Intelligent manufacturing implementation methodology according.