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Animation du module Planning Stratégique auprès des alternants en Master2.

Working as a planner at Ogilvy is very challenging, as I was in charge of the Twin Peaks is an indivisible search of creativity and efficiency. This is also an upstream strategic consultancy role beside our clients. While working at Ogilvy, my job was also to ease the digital acceleration in order to define more integrated strategies.Accounts: Herta (most consumed brand in France) – Perrier – Vittel – Allianz - IBM Europe & France - Taureau Ailé (Ebro group) - M6 mobile (A telco company, part of Orange) - Nestlé Waters Corporate NewBiz:won: Taureau Ailé et Lenovo. Participation to Twinings, Mont Blanc, Perrier Social Media. Internal: lecturer for the internal formation on the Big IdeaL and on Social Media. Creation and animation of a workshop on the Storytelling and What's a good brief.

2 years working at Razorfish has enabled me to get a more realistic and accurate vision of the digital, its richness and complexity. This experience has strengthened my belief: strategies had to be enriched through and for a peer-to-peer relationship for consumers. The condition for brands to keep being relevant and powerful. Account: McDonalds - Levi’s – Guerlain – Toyota (for Saatchi & Saatchi)New Biz: won Guerlain and FIP radio. Participation on Société Générale, in partnership with Saatchi&Saatchi.

Beyond having the opportunity to sharpen my insights and strengthen my brand building skills, being part of the fourth first years of this independent new gen agency has reinforced my faith in media neutral strategies and ideas able to live across the most accurate touchpoints. Account: Ikea – Fnac - YellowPages – Road Safety New Biz: won Fnac, YellowPages, Road Safety, Lafarge, Cisco, Maison Martin Margiela, Teisseire. Participation on Eram, Accord Hôtel, Discovery Channel.

graphic design studio, specialised in fashion, young creator image. L'Oréal cosmetic brand was our main client (Laroche Posay - Vichy)

Peugeot - Yahoo - Vichy Cosmetic (L'Oréal Group)New business