Ivan Pols Email and Phone Number
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I’m the Chief Creative Officer for what3words – the global address system that has given every 3 meter square on the planet a unique address of 3 random words. I lead Brand Experience and we've built a wonderful multinational, full service, in-house studio and marketing team. I champion inclusive and in-house creativity. I write, do talks, appear on podcasts, make comments, learn from experience, and volunteer my time to this new community.I co-founded Truth & Spectacle with Alex Mecklenburg because it's a good idea for organisations and brands to have more truth and more spectacle.I love making advertising campaigns, the most famous probably being Diamond Shreddies, the cereal campaign that ended up in advertising textbooks, business books, TED Talks, and spoof videos. I’ve won a few awards, including Grand Prix and Gold (& even Silver) at almost every international award show including D&AD, Cannes, One Show, Clios, London International, and in almost every category including Integrated Campaign, Innovation, Product Design, Effectiveness, and even web banners. I also like to draw cartoons.
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Chief Creative OfficerWhat3Words Feb 2022 - PresentLondon, GbI focus on creating a great brand experience across everything what3words does. I am on the Senior Management Team and work closely with the CMO, CEO and department leads so that design, communication, and our creative culture creates maximum return on investment across the business. I dream big and deliver on time. Our creative solutions help to make the world a safer, more efficient and accessible place.
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Creative DirectorWhat3Words Oct 2016 - Feb 2022London, Gbwhat3words lets you identify precise locations with 3 random words. My role is to make what3words memorable, exciting, and help people understand and use the system across many industries and cultures.I co-lead on Brand Strategy and started the in-house Studio. I designed the ///what3words brand and creative direction. We built a 25 strong studio team with copy, video, design and production skills in London and Ulaanbaatar. The team make everything from newsletters to app copy to TV commercials. I run creative operations, and we deliver assets required for 8+ markets in 20+ languages across all channels. We have launched awareness and performance campaigns in the USA, South Korea, Japan, India, UK, Germany, Vietnam and Saudi Arabia. I also help manage local advertising agencies and production companies. what3words is wonderfully creative culture.
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Co-FounderTruth & Spectacle Sep 2016 - PresentI am a Co-Founder and Creative Coach in this practice. We've developed inclusive workshops that enable organisations to Co-Create solutions to problems, define their Values & Behaviours, create their Story and Creative Briefs & Practices. This helps them build their own consistent and powerful brand experiences that match their culture and objectives.I co-founded Truth & Spectacle with Executive Coach, Alex Mecklenburg, with 3 principles: Inclusive Creativity, Provocations and Think & Make. We believe everyone in an organisation can help create the brand, and every organisation needs more truth and more spectacle. We also consult on business strategy, role development, design, and love to get people excited about their ability to create. -
Global Creative DirectorAdam&Eveddb Mar 2015 - Sep 2016London, GbI was Global Creative Director for adam&eveDDB's Unilever accounts, including Lipton Tea and Iced Tea , Wall’s, and Carte d’Or. I ran cross-agency projects and lead multidisciplinary creative teams delivering campaigns in over 50 markets. I travelled to regional offices, breathed life into tired brands, and produced huge amounts of localised campaign content (so many talking ice creams). I gained experience about marketing in Turkey and the Gulf States and learned a lot about creative culture. -
Global Creative DirectorOgilvy & Mather Jan 2010 - Feb 2015New York, Ny, UsI moved to Ogilvy London to help revitalise the Dove account. I was the Worldwide Creative Director for Skin, Deo and Masterbrand work being concepted and produced by teams across the world, including the USA, China, Japan, Brazil, Argentina, and EMEA. I was responsible for creative strategy, global product, localisation and brand guidelines, managing multinational creative workshops, dealing directly with global Unilever clients, leading multi-agency campaign teams, directing international creatives, responding to research and adapting work across regions. My role expanded to Dove Men+Care and launching Brand Unilever, working with the most senior marketers and business directors. We won Philips and I moved to that account with the focus on creating integrated campaigns for everything from Headphones, Beauty and Oral Care, to Shavers and Air Fryers. I won over 50 awards for cyber, innovation, strategic excellence, direct marketing, and experiential, including a Cannes Product Design Lion for Amnesty International. -
Associate Creative DirectorOgilvy & Mather Jun 2006 - Dec 2009New York, Ny, UsI moved to Toronto where I worked with Janet and Nancy who are amazing. We created award winning integrated campaigns for Dove, Hellmann’s, Kraft Canada, Post Cereals and other Canadian and North American clients. I was the creative lead on the world renowned Diamond Shreddies campaign which won effectiveness Grand Prix at the Cassies and a Grand Clio, along with numerous other awards. The campaign is cited in textbooks, business books and TEDtalks. We started the Hellmann’s Real Food Movement, which has been running since 2007 in Canada, with Urban Gardens and it’s won Grand Prix for Sustained Growth and Integrated Campaign.I worked closely with the internal digital and shopper marketing teams, and the Ogilvy New York office. We pitched a lot, created websites, Print, TV, OOH, and below the line campaigns, with in-store assets, activations, and rabbits.
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Deputy Creative DirectorOgilvy & Mather Aug 2003 - May 2006New York, Ny, UsI created award winning and nationally popular TV, Print and OOH campaigns for key clients like KFC, SAB Miller and Audi. I concepted and designed the regular DSTV and MNET satellite channel campaigns. I lead the digital part of the Coca-Cola Africa pitch which Ogilvy won, as well as producing Motorola’s EMEA campaign. I started the first Ogilvy Interactive department in the region. I ran a creative mentorship program for students, managed several junior creative teams, and helped Ogilvy move from #6 to #1 in the South African creative rankings within 2 years.Clients: KFC, Castle Lager, Audi, Motorola, Appletiser, etc
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Art DirectorHarrisonhuman Sep 1998 - Jul 2003Employee number one in an agency start-up, my work included concepting, art direction, design, retouching, high end print production, web design, banner building, illustration, animation, mock ups, pitch deck building & presenting, TV scripts and storyboarding, print and outdoor campaigns, direct marketing, special builds, packaging design, photography creative direction, book design, typography, and birthday cards. I won a D&AD In Book in my first 6 months, and Ad of the Year, a D&AD Silver Nomination for Interaction, Cannes Gold Cyber Lion and London International Grand Prize. Our agency won Emerging Agency of the Year followed by Small Agency of the Year before we were bought by Ogilvy South Africa.Clients: Microsoft, IMAX, Exclusive Books, Harley-Davidson, De Beers, financial services and technology companies.
Ivan Pols Skills
Ivan Pols Education Details
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Technikon WitwatersrandGraphic Design
Frequently Asked Questions about Ivan Pols
What company does Ivan Pols work for?
Ivan Pols works for What3words
What is Ivan Pols's role at the current company?
Ivan Pols's current role is Chief Creative Officer ///what3words + Co-Founder Truth & Spectacle.
What is Ivan Pols's email address?
Ivan Pols's email address is iv****@****ail.com
What is Ivan Pols's direct phone number?
Ivan Pols's direct phone number is +141636*****
What schools did Ivan Pols attend?
Ivan Pols attended Technikon Witwatersrand.
What are some of Ivan Pols's interests?
Ivan Pols has interest in Drawing And The Business Of Ideas, Culture, Art Direction, Design, Integrated Campaigns, Digital, Brands.
What skills is Ivan Pols known for?
Ivan Pols has skills like Art Direction, Advertising, Integrated Marketing, Creative Strategy, Art, Creative Direction, Interactive Advertising, Concept Development, Brand Management, Digital Strategy, Corporate Identity, Digital Marketing.
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