Ivan Ristic is President and co-founder of Diffusion, an award-winning international integrated communications agency with offices in New York, Los Angeles and London, with responsibility for strategy and effective implementation of integrated communication campaigns. A senior PR specialist for the consumer, media and technology industry, Ivan has worked with some of the leading players in the field.These include helping to re-launch CNN.com, positioning the Financial Times as a serious digital player, driving blogger engagement for CNBC, and building social media communities for Metro.In the consumer and corporate sphere Ivan has led integrated communications campaigns for L'Oréal, Mothercare, La Senza, ELC, Air New Zealand and the Department for Business Innovation and Skills. Ivan's campaign for baby and parenting website gurgle.com was shortlisted as a finalist for the 2011 SABRE Awards.Ivan advised the UK's Conservative Party on its online campaigning strategy for the 2010 General Election campaign, helping the party to co-ordinate its traditional media and digital campaigns. Within the technology sphere, Ivan has built deep industry knowledge and superb media and blogger contacts through his campaigns for Experian, Nokia, Cheetahmail, Upstream and Antenna Software. His campaign for online brand protection specialist NetNames secured him the prestigious PR Week Best Technology PR Campaign Award in 2007.Before co-founding Diffusion and winning PR Week's Best New Consultancy Award in 2009, Ivan worked at Hotwire, entering PR from a background in journalism and online marketing.Ivan was named one of PR Week's Top 50 Innovators in the PR industry in America in 2015. Specialties: Social media and traditional media PR strategy for consumer, media, marketing and technology brands.