In my role as CEO, I am committed to propelling Modelia to its next stage of growth, transforming it into a scale-up that sets the standard in AI image and video generation within the fashion industry. I lead the strategic direction of the company, meticulously overseeing all critical aspects of business operations, including leadership, decision-making, and profit and loss management. My deep involvement in scaling the business internationally, directing mergers and acquisitions, and refining our digital marketing strategies is pivotal. My responsibilities are centered around driving sales, elevating digital experiences, and optimizing e-commerce platforms. I prioritize hiring elite talent and orchestrating a diverse team to excel in customer experience and operational efficacy. By diligently monitoring KPIs and deploying sophisticated SEO, SEM, and CRM systems, I ensure our company not only grows but also becomes the benchmark for innovation and excellence in our sector.

In a world where sharing has transformed how we move and explore, Vivla is revolutionizing the way we experience second homes. Rather than letting properties sit unused for most of the year, Vivla introduces a refreshing concept of fractional ownership, where individuals can seamlessly buy, enjoy, and sell fractions of their dream getaways. With a keen eye for exclusive properties in prime Mediterranean destinations, Vivla offers co-owners the chance to enjoy their slice of paradise for up to six months a year. The burden of maintenance, costs, and property management is shared, ensuring that each co-owner pays only for what they use. Vivla's mission is simple: to make owning a second home easy, fast, and affordable, ushering in a new era of hassle-free enjoyment and memorable escapes.As co-founder, I played a pivotal role in setting the initial strategy, designing the foundational structure, selecting key markets, hiring key personnel, and architecting the technical framework required to support operations. This included developing the web portal, CRM, and the sales and marketing playbook. Additionally, I led both the Sales and Real Estate teams.

Proud and honored to have been selected as an Endeavor Entrepreneur, a distinction that embodies the spirit of driving meaningful change and fostering innovation in the local entrepreneurial landscape. Endeavor, backed by patrons like BBVA, Telefonica, and Gestamp, and having members such as Cabify, Glovo or Job&Talent, stands at the forefront of the global high-impact entrepreneurship movement, dedicated to cultivating long-term economic growth and robust entrepreneurship ecosystems in growth markets. As an Endeavor Entrepreneur, I work tirelessly to transform our community, create quality jobs, and serve as a beacon of inspiration for future generations of founders.

WeGrow is a growth mentoring program that connects IESE alumni startups and family businesses with prestigious mentors, who, over the course of one year, generously share their knowledge and experience helping them scale and tackle complex business problems.

Parclick is a visionary parking platform that empowers individuals to save precious time& money, and enjoy a hassle-free parking experience. By connecting drivers with convenient and secure parking options across Europe, Parclick liberates drivers from the frustrations of circling for a spot, feeding meters, or worrying about the safety of vehicles.Co-founded the company with Luis Paris. Together we guided the company through ideation, validation, launching, fund raising, growth, M&A and scaling.During my time at the company, I led the Sales and Business Development Team. We successfully doubled our sales every year and expanded our operations into six European countries, growing our team by six times. We also secured strategic reselling agreements with major public and private parking companies like Indigo, AENA, Interparking, Saemes, BSM, and EMT. I am particularly proud of obtaining the authorization from the cities of Barcelona and Madrid to handle on-street parking payments.As a co-founder, I also played a key role in the acquisition of two companies that helped us grow, one in Spain and another in France.Due to my technical background, I was also deeply involved in key IT projects, such as developing our web portal, mobile app, and the APIs for connecting with suppliers and resellers.

During my tenure as Major Account Manager at Informatica Corporation, a prominent American Data Integration software company, my primary responsibility was to serve as the global account manager for a major Spanish bank. In this role, I collaborated closely with the bank's teams on various projects involving our data integration software, which played a crucial role in the bank's operations.One of my standout achievements was leading the development of an improved, tailor-made licensing framework. This was done in collaboration with our client to align with their current and future requirements for our data integration platform, while also ensuring no revenue loss for our firm.

As a Senior Account Manager at SAS, a leading American Business Intelligence software company, I managed relationships with several American banks operating in Spain. My role was to expand the presence of SAS technology within the Spanish branches of these banks and acquire new clients / projects for the company.My achievements included significantly increasing the adoption of SAS technology by leveraging it effectively within the Spanish operations of American banks. Additionally, I successfully secured new business relationships, adding valuable logos to the SAS portfolio. This experience highlighted my ability to drive growth and expand the influence of cutting-edge technology solutions within the financial sector

During my tenure as a Senior Account Manager at Informatica Corporation, a leading American Data Integration software company, my primary focus was on expanding the company's footprint in the financial sector within Spain. I successfully achieved this by acquiring new clients and projects, broadening the company's influence.One of my most notable accomplishments during this period was securing a leading Spanish bank as a customer. This achievement was particularly significant because the bank selected our software as the exclusive data integration platform authorized for use within their operations. This not only validated the quality and reliability of our technology but also underscored my ability to cultivate pivotal partnerships and secure substantial contracts in the competitive financial sector.

As an Account Manager at Etica Software, a prominent Spanish distributor specializing in data integration and data warehousing software, I played an important role in expanding the company's client base and navigating a significant transition within the software landscape.A great achievement during my tenure was successfully signing a leading healthcare company as a new customer. My ability to identify opportunities and establish strong client relationships enabled us to secure this valuable partnership.Moreover, I demonstrated exceptional adaptability and expertise during a critical phase when the primary software we distributed was acquired by Oracle. I collaborated closely with Oracle's workforce, facilitating a seamless integration of the acquired software into their solution portfolio. My role extended to acting as a product specialist on large new projects where the acquired software was proposed, showcasing my deep product knowledge and commitment to delivering effective solutions to clients.

As the IT Manager at the Spanish Economic and Commercial Office (ICEX) in Miami, I had a multifaceted role that encompassed various aspects of IT management and infrastructure enhancement.One of my key responsibilities was spearheading the deployment of several crucial tools and systems, including VoIP technology and new operating system platforms for all the office's PCs. This initiative demonstrated my ability to introduce advanced technological solutions to optimize communication and streamline operations.In addition to strategic IT projects, I also played an integral role in overseeing day-to-day IT operations within the office. This encompassed critical tasks such as data backup management, server administration, addressing technical incidents, and providing comprehensive technical support. My dedication to maintaining a reliable and efficient IT environment ensured the uninterrupted functioning of essential systems and services.

As an IT Manager at the Spanish Economic and Commercial Office (ICEX) in Dublin, my role was instrumental in ensuring the smooth functioning of day-to-day IT operations within the office. I was responsible for maintaining the integrity and efficiency of the IT infrastructure, guaranteeing that essential systems and services remained operational.During my tenure, I successfully executed two significant projects that had a substantial impact on the office's IT environment. First, I oversaw the complete overhaul of the office's physical network, modernizing and optimizing it to meet evolving technological needs. This project showcased my ability to lead infrastructure enhancements and adapt to emerging IT standards.Secondly, I spearheaded the redesign of the backup procedure and playbook. This initiative not only improved data protection and recovery capabilities but also streamlined operational processes. My proficiency in reengineering critical procedures demonstrated my commitment to enhancing efficiency and reliability within the IT domain.

During my tenure as a Data Warehouse Consultant at the Karolinska Institutet in Stockholm, I was deeply immersed in genomic research projects with a global impact. My primary responsibility was to lead the development of a transformative API (Application Programming Interface) that facilitated the way genomic scientists worldwide could collaborate and access important scientific information.The API I developed allowed genomic scientists from around the world to seamlessly submit and request scientific data related to genomic variations, that could be key in gens responsible for the development or prevention of diseases. By connecting scientists and streamlining data exchange, the API fostered collaboration and accelerated scientific progress in the field of genomics.

During this pivotal phase of my career, I focused in honing my programming skills and dive into the field of business intelligence and data integration. Equipped with this foundational expertise, I subsequently played a central role in the development of critical data integration processes at Telefonica I+D.My primary focus was to design and implement data integration processes that supplied essential data to the data warehouses of TelesP in Brazil and Unifon in Argentina. These processes were instrumental in consolidating and organizing data from various sources, ultimately enhancing the companies' data-driven decision-making capabilities.My experience at Telefónica I+D not only allowed me to refine my technical skills but also provided me with valuable insights into the strategic importance of data integration and business intelligence.