Ivan Rodriguez Email & Phone Number

Detroit, Mi, Us

Addison, Texas, Us

Addison, Texas, Us

Canton, Ma, Us

Atlanta, Ga, Us

Bogotá, Cundinamarca, Co

Chicago, Illinois, Us

Chicago, Illinois, Us

Cataño, Pr, Pr

Acted as brand gatekeeper with full accountability for driving long-term value. Built the foundation for consistent and sustainable growth through long-term marketing plan and substantial changes to customer and partner relations. Led sales and product trainings for internal associates and business partners. • Achieved positive comparative sales while the industry maintained a double-digit negative.

Chicago, Illinois, Us

Designed and executed marketing plans, including objectives, strategy, tactics and budget for key client, McDonald’s. Directed brand and menu management projects using a 360° holistic approach to ensure the implementation of campaigns in mass and alternative media as well as at the restaurant level. Delivered competitive pricing, managed creative executions and conducted media strategy analysis. • Realized above industry average comparative same store sales for client.• Recognized as Cannes Finalist and garnered 7+ Award for OOH execution.

Leveraged business analysis, customer feedback and industry trends to design and implement business development initiatives. Cross-references business performance with market studies. Actively participated in the purchasing process. Forged strategic alliances and partnerships to drive business goal attainment. • Yielded a double-digit comparative sales increase.• Contributed to the change process concerning the development and implementation of a new brand DNA, including employee training. • Integrated organizational structure to meet evolving client expectations; subsequently strengthened human resource management and operating support. • Delivered coaching to Retail Associates to elevate the “Sales Associate” to a “Consulting Executive.”

Envisioned and shaped concept for new line of business to capitalize on emerging niche. Defined brand positioning, negotiated with new suppliers, identified retail location, negotiated lease and contributed to the creation of the brand image. Uncovered island wide prospective retail sites for main business and negotiated contract terms. Managed outsourcing process for the warehousing and distribution system. • Saved $650K USD, reduced delivery turnover time and enhanced customer satisfaction through logistics outsourcing project.• Built custom sales commission module in SAP to attract new talent and retain existing personnel.• Instituted standard purchasing experience through homogenous store design; updated operational procedures and formalized new employee training process. • Participated in the development of system requirements and functionality of the sales and distribution module in SAP R/3 V. 4.7 IS Retail.

Drove the company's operational efficiency by closely interacting with both production and sales. Led sales group for all Tier 1 accounts, including design and implementation of a new organizational structure. Chosen as an Executive Board Member for the Agroferia Picú with accountability for negotiating contracts with artists and vendors. Defined annual budget and developed monthly statistical reports for client companies. • Served as Project Leader for the negotiation, design and implementation of operational and organizational structure for the High School Lunch Program, a $10M annual sales contract.• Personally secured Costco as a new client.• Attracted 100K+ visitors to the Agroferia during 2-day event.• Integrated new criteria for customer service as an integral piece of the sales plan by forging strategic alliances.• Coordinated production to meet demand, subsequently reducing sales order turnaround time.

Master Of Business Administration (Mba), Business Administration And Management, General

Bachelor Of Science, Marketing