Iván Rosa Rodero Email & Phone Number

Bilbao-Bilbo, País Vasco / Euskadi, España

Barcelona Y Alrededores, España

Barcelona Y Alrededores, España

Salesforce coordination for the Retail channel (Off-Trade) in Spain (all Nielsen areas)Main tasks on:Team Management (45 POS Managers):- Team integration, supporting and training - Salesforce follow-up on priorities by client and area- Definition and monitoring of quarter and annual goals with the regional KAMs- Specific task-forces coordination and new routes optimization with external agenciesPoint of Sale Management:- POS Trade Marketing needs and goals implementation. Scheduling, planning, monitoring and post-mortem analysis of the promotions to be implemented- Planning and monitoring of national and regional client actions- POS Big Data management: Monitoring of prices , listings, portfolios, commercial warnings, and other KPIs. Ad-hoc and periodic reports elaboration. - Qualitative best practices guide creation. - Market and main competitors analysis

Barcelona Y Alrededores, España

Arizona Iced Tea (USA brand leader) business introduction in the Spanish Market Main tasks:- Monitoring of P&L statement, PNC and forecast updates. Creation and settlement of a volume plan for the short and medium term (1-3 years)- Study and introduction of new formats and products proposed by European subsidiary based in the Netherlands. - Marketing actions: POS material activation, sales folder and commercial newsletters creation. - Connect local marketing strategy to the salesforce in both channels: On-Trade;- Product presentation to regional distributors- Salesforce training and support on specific commercial routes- Detection of markets’ opportunities in order to increase the premium client portfolio- Tracking of promo activities and sales incentivesOff-Trade;- Product presentation to Key Account managers- New listings and POS activity tracking- Market and competition info management

Barcelona Y Alrededores, España

6-month rotational program between several departments and companies related to the sales division of the group

Barcelona Y Alrededores, España

Dog & Cat (Brands: Ultima, Brekkies). Retail channel (Europe). Main tasks on 3 areas:-Product: Support to the Global Brand Manager along the process and KPI tracking for new launches. Update of brand and competition portfolios. Benchmarking among countries. Work with agencies for global packaging development.-Research: Periodic analysis of local and global markets: Sell-in, Nielsen, Tool Kantar. Price and promo tracking among markets. -Communication and Media: Brand health tracking and Post-campaign analysis. Website relaunch.

Barcelona Y Alrededores, España

Gum & Candy (Brands: Trident, Halls, Bubbaloo, Respiral, Dulciora)Reporting to category planning managers in both channels: Impulse (Petrol Stations, traditional stores, kiosks, Vending, etc) and Retail (hypermarkets, supermarkets, value retailers). Main tasks oriented to: -Business control: internal sales (sell-in), Nielsen results (sell-out)-Product innovation development leadership from Sales and monitoring of new launches. -Point of sale: definition of priorities and work cojointly with trade teams the best way to communicate brands in the point of sale.-Key contact to Marketing and Demand Planning: definition of commercial brand strategy based on global brand strategy: work projects from the commercial side (promo, new listings, storms, special commercial issues, etc).-Key contact to Trade Marketing and Sales: make strategies and plan to be well implemented-Finance control: Budget control for commercial actions in both channels and monitoring of promotional activities in the Retail channel.

Editor of QAH Economy section (+25 collaborators). Previously: Monthly collaboration in the Economy section and Social Media tasks. QAH is the largest online crowdlearning community in Spain, with nearly 500,000 visits every month.

Content editor for Manager Focus magazine.Finance, Marketing, Human Resources, Operations.

Bilbao Y Alrededores, España

Salesman in team-sports area at Decathlon Capitol Bilbao.Store opening in June 2012. Customer service, order management and warehouse.

Bilbao Y Alrededores, España

Football referee for all categories since I was 14 years old.

Grado En Administración Y Dirección De Empresas + Programa En Desarrollo Directivo, Marketing

Activities and Societies: Club de Debate

Economics, International Business/Trade/Commerce

Istanbul (Turkey)

Bachillerato, Científico-Técnico