Ivan Rozsa Email & Phone Number

Budapest, Hungary

Leading a talented local team that achieved fantastic results: Uniomedia has won the title 'best PR agency' in 10(!) consecutive years.

Working with major multinational and mid-sized clients on vision, mission, brand, crisis and communications strategy. Leading teams of 5-20 on project basis.Strategic and communication adviser and leader in major sports related projects of Hungary including leading the successful bid for 2022/24 European Men’s Handball Champs and organizing the 2018 Women’s Junior Handball World Champs in Debrecen. Leading the Public Affairs and communication of other major sports related projects (clients confidential).

Overseeing the entire communication and marketing activities (ticketing, branding, sponsorship ATL&BTL activities, fan engagement) for the World Athletics Championships in Budapest, hailed by World Athletics’ president, Lord Sebastian Coe, as a benchmark event in the championships' history. The biggest achievement: full stadium in all evening sessions and altogether 95%+ tickets sold.

Budapest

Together with the team our mission is to persuade the International Olympic Committee that Budapest is the right city at the right moment to host the 2024 Olympic and Paralympic Games. My team is responsible for the global campaign of Budapest 2024 including enhancing the reputation of Budapest. It involves variuos techniques from social to creation of films, participating and exhibiting at global sport congresses. All our actions derive from our unique brand positioning.

Bonn/Budapest

Deutsche Telekom started its' biggest transformaiton project in 2014, a project called Pan-Net. The project impacts the entire European footprint of DT. In the heart of the project it is the integrated network strategy which aims to optimise the access technology mix to create the best customer experience for European customers while broadband demand is massively growin. It was and still it is a major communication challenge: to make people understand it is not a technological transformation. It is the future of DT and it is more about the way of collaboration rather than switching to an IP network.

Manage a great creative team in Hungary and help Telekom to go through the transformation. Integrating brand, sponsorship, event, PR, internal communication and media teams to create a driving function in change process with no silo mentality. Together with the team develop, lead internationally adopted campaigns. Increase Telekom’s external reputation.

Budapest

Lead the communication team in four countries: Romania, Bulgaria, Moldova and Hungary. Support public affairs and influence environment by using the media wisely. Develop regional campaigns, manage local Rx brands and establish sense of belonging together across countries.Create a pharmaceutical brand in Hungary that practically did not exist before. Put the company and the CEO on the map of influential pharma players.

Lead all B2B marketing activities of the Hungarian biotech company. Catalyst in changing from a national to a European player having been acquired by Albany Molecular Research (Albany, NY). Create European footprint with strong sales collaboration.

Lead first the local Hungarian team then the Central European marketing team by introducing innovative tools in a conservative industry (chemicals).

Budapest

First “real” job after being marketing trainee at Telekom and being an external marketing person for WestEnd shopping mall (largest in CEU region). Focus on B2B marketing, create the no.1. lubricant brand in Hungary: Castrol within 3 years.

Mba, Public Relations, Advertising, And Applied Communication

Ba, Economics