Ivan Sandoval, Ba (Hons) Email & Phone Number

Toronto, On, Ca

Mississauga, Ontario, Canada

As the CRM & Digital Marketing Manager at Kia Canada, I lead the strategy, execution, and optimization of our customer relationship management (CRM), digital marketing & social media initiatives. I also manage the Digital Dealer Sophistication Program, whose objective is to ensure uniformity, brand compliance and strategic direction for Kia dealership digital activities. My role focuses on leveraging data-driven insights to enhance customer engagement, drive acquisition, and increase brand loyalty across digital channels.Key responsibilities include:-Developing and executing CRM strategies that nurture customer relationships and drive loyalty.-Managing and optimizing social media presence, creating engaging content, and fostering community growth on Facebook, Instagram, Reels, YouTube, Shorts, TikTok & X. In 2024, I launched TikTok for Kia Canada and grew Kia Canada's Instagram Followership + 18,000 users in my first year (250% increase from previous years' growth). -Leading data-driven digital marketing campaigns across paid and organic channels, including email, SEM, display ads, and social media marketing. In 2024 -Utilizing analytics tools to track performance, identify opportunities for improvement, and ensure campaign effectiveness.-Collaborating with cross-functional teams to align marketing strategies with product launches, sales objectives, and customer service efforts.-Staying ahead of industry trends to continually refine and innovate our digital marketing, social media and CRM strategies.-Responsible for managing the Certified Digital Dealership Program. - Successful execution of Co-Oppable SEO Program with 25% Dealer Body Enrollment

Certificate, E-Business/Web Marketing

Activities and Societies: Social Media StrategiesE-Business and Web Marketing - Learned about the fundamental aspects of online, social.

Honours Bachelor Of Arts, Double Major Political Science And Sociological Law

Activities and Societies: Spanish ClubGraduated with an Honours Bachelor of Arts - Double Major in Political Science & Sociological Law..

Ontario Secondary School Diploma, Languages

Activities and Societies: Played on the High School Junior and Senior Soccer & Basketball teams.Richview CI is a well-known and desired.