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With over 10 years of experience in product management, I lead the product vision and strategy at WIN Reality, the premier sports and technology company in Austin, Texas. I am passionate about building products that delight customers and achieve business outcomes, leveraging my credentials in electrical engineering, economics, and business.My core competencies include product development, growth, community building, developer products, advertising, and monetization. I have successfully launched and scaled products that enable users to train with virtual reality, connect with their communities, and monetize their content at companies like Twitch, Twitter, and Hipmunk.
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Product @ Meta Reality LabsMetaCalifornia, United States -
Chief Product OfficerWin Reality 2022 - 2024Austin, Texas, Us- Recruited and developed a team of nine product managers, designers and analysts to build WIN’s virtual reality product that helps youth baseball and softball players become better hitters. - Redesigned WIN’s products to include competitive, social and live experiences. Increased week two engagement by +50% and decreased subscriber churn by -40%. - Launched a free demo of our application that increased conversion from application install to subscription purchase by +25%. -
Senior Director Of Product Management, CommunityTwitch Sep 2017 - Sep 2021San Francisco, California, UsThree roles:Senior Director of Product Management, Community (Chat, Channel Points, Identity Expression, Extensions, Game Integrations, Drops, Whispers, Friends and Presence)Senior Director of Product Management, Extensions, Drops and DevelopersSenior Director of Product Management, ExtensionsThe Community Team's mission is to build thriving communities on Twitch. We believe that positive experiences are at the heart of every healthy community on Twitch. Every Twitch user should feel recognized, valued and safe as they connect with their communities on a daily basis.Increased Twitch Chat daily participation rate in 2020 by +10% by decreasing latency internationally, improving the mobile user experience and introducing viewer-viewer interactivity.My team collaborated with Twitch's partnerships team to scale Twitch’s app store, Extensions, to 949 integrations covering 65% of Twitch hours watched. App developers include top game developers such as Blizzard, Ubisoft, EA and Riot. Case studies:• Borderlands 3 – Gearbox used Twitch’s Extensions technology to enable viewers to interact with the streamer’s game driving +100% higher hours watched vs. comparable games.• Valorant – Riot used Twitch’s Drops technology to distribute beta keys at game launch. Drove an incremental 121 million hours watched and 3.8 million new viewers to Twitch.I am also very proud to serve as the Executive Sponsor of the Latin American guild at Twitch. -
Group Product Manager, AdsTwitter Jan 2015 - Sep 2017San Francisco, Ca, UsThree roles:Group Product Manager, Ads MeasurementSenior Product Manager, Video AdsSenior Product Manager, Mobile App PromotionDuring my time at Twitter I have led teams of product managers responsible for:Twitter's Premium Pre-roll ProductLaunched a pre-roll product that enables advertisers to buy ads on Twitter the same way they buy ads on TV. This launch was the culmination of many work streams including partnerships with Moat and IAS on viewability verification, Comscore and Nielsen on audience verification and the creation of Twitter's first reservation buying system. As a result of this launch, Twitter has penetrated a new advertiser segment - online video buyers. Press on launch: http://adage.com/article/digital/twitter-hears-advertisers-buy-tv/308204/NFL Live Thursday Night Football AdsLaunched an ad serving and reporting system to monetize Twitter's partnership with the NFL to live stream 10 Thursday Night Football games. Press on launch: https://techcrunch.com/2016/09/16/two-million-people-streamed-the-nfl-on-twitter-last-night-and-loved-it/Other launches: - Video Efficiency - Partnered with teams across Twitter to ship a series of video efficiency improvements that significantly decreased the "cost per video view" of Twitter ads. - Dynamic Product Ads - Launched the alpha of Twitter's first-ever retargeting product. This product drove a significant improvement in conversion from impression to purchase for our Performance Ads business. - Video App Card - Launched a video format that drives users to download advertisers' mobile apps. - App Carousel - Launched a carousel of app install ads. This was the first carousel at Twitter. This project formed the framework for the many carousels now in the Twitter product. - iOS app install incentive - Collaborated with Apple to test ads that awarded in-game items to users for installing the app. -
Director Of Product, MobileHipmunk Jul 2013 - Jan 2015San Francisco, Ca, UsTwo roles:Director of Product, MobileLead Product Manager, Mobile - Partnered with a team of six developers and one designer to build Hipmunk’s iOS application, Android application and mobile phone website. - Drove +889% hotel bookings growth on Hipmunk’s mobile phone website. Achieved this result through focus on quality, solving user problems and faster iteration cycles. - Collaborated with BizDev and Marketing to plan and execute various improvements to hotel product. Hotel bookings per mobile app install grew by +137% as a result of these changes. - Developed custom integrations with advertisers that leveraged Hipmunk's unique strengths to drive improved monetization of Hipmunk's flight search product, while improving our user experience. - Partnered with engineering leadership to develop the artificial neural network model that powers Hipmunk's Flight Deals product. -
Senior Product Manager, Zynga PokerZynga Aug 2012 - Jul 2013San Francisco, California, UsTwo roles:Senior Product Manager, Zynga PokerProduct Manager, Zynga Poker - Led efforts to generate revenue through the Zynga Poker Facebook game. Coordinated a team of seven developers, three product managers and two QA engineers working to achieve this goal. - Launched a system that made Poker the first Zynga game to take full control of our purchase funnel from the payments team. Resulting optimizations generated 10% revenue growth. - Proved through testing the potential to greatly increase monetization while users are sitting at a poker table. Resulting roadmap drove 8% sustained new buyer growth. - Partnered with Game Design and Community to design and launch Zynga Poker’s VIP Program. -
Product Manager, MobileMint Bills Jun 2011 - Aug 2012Mt. View, Ca, UsTwo roles:Product Manager, MobileProduct Manager, Mobile Monetization - Led Pageonce CPA advertising revenue to 400% growth from June 2011 to June 2012. - Designed and optimized through testing all Pageonce CPA advertising placements. - Created a user segmentation system that targets Pageonce CPA advertisements based on users’ financial history, spending habits and projected risk score. - Developed revenue-generating relationships with top advertisers in the financial space such as Citibank, Capital One, American Express, Chase, Discover and ING. - Led the design, launch and optimization of Credit Guard, a partnership with CoreLogic that allows users to view their Experian credit score and monitoring alerts in the Pageonce application. - Credit Guard exceeded user retention goals and earned revenue four months ahead of schedule. -
Corporate Development/M&A InternSempra Energy May 2010 - Aug 2010San Diego, Ca, Us- Led a team of ten financial analysts, operators and lawyers as we investigated the potential acquisition of two Latin American utilities. Analyzed the impact of investing in Chile and Peru on Sempra’s strategic interests. Secured management sign-off on deal. Deal closed for $875 MM.http://investor.sempra.com/releasedetail.cfm?releaseid=544606 - Represented Sempra during the due diligence phase of Noble Group’s $317 MM purchase of Sempra Energy Solutions. Coordinated the actions of all key parties. Deal successfully closed.https://www.sempra.com/newsroom/press-releases/sempra-energy-rbs-complete-sale-retail-commodity-operations-noble-group -
PartnerArience Capital Management, L.P. Jun 2005 - Dec 2008Arience Capital was a long-short hedge fund focused on mid cap equities that I helped grow to $1.6 billion of assets under management. Arience differentiated itself through deep fundamental research. I was an analyst for multiple industries including commodities, transportation and real estate.
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Engineering InternHewlett Packard Jun 2003 - Aug 2003Houston, Texas, Us• Improved productivity among group’s 20 engineers using six sigma processes.• Used statistical methods to determine which procedures were most productive and assisted engineers in adoption of improved systems.
Ivan Santana Skills
Ivan Santana Education Details
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University Of California, Berkeley, Haas School Of BusinessMba -
Northwestern UniversityElectrical And Electronics Engineering
Frequently Asked Questions about Ivan Santana
What company does Ivan Santana work for?
Ivan Santana works for Meta
What is Ivan Santana's role at the current company?
Ivan Santana's current role is Product @ Meta Reality Labs.
What is Ivan Santana's email address?
Ivan Santana's email address is iv****@****ail.com
What is Ivan Santana's direct phone number?
Ivan Santana's direct phone number is +141534*****
What schools did Ivan Santana attend?
Ivan Santana attended University Of California, Berkeley, Haas School Of Business, Northwestern University.
What skills is Ivan Santana known for?
Ivan Santana has skills like Product Management, Mobile Devices, Monetization, User Experience, Product Development, Competitive Analysis, Product Marketing, Mobile Marketing, Email Marketing, Product Design, Mobile Applications, Start Ups.
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