Ivan Santana

Ivan Santana Email and Phone Number

Product @ Meta Reality Labs @ Meta
California, United States
Ivan Santana's Location
San Francisco Bay Area, United States, United States
Ivan Santana's Contact Details
About Ivan Santana

With over 10 years of experience in product management, I lead the product vision and strategy at WIN Reality, the premier sports and technology company in Austin, Texas. I am passionate about building products that delight customers and achieve business outcomes, leveraging my credentials in electrical engineering, economics, and business.My core competencies include product development, growth, community building, developer products, advertising, and monetization. I have successfully launched and scaled products that enable users to train with virtual reality, connect with their communities, and monetize their content at companies like Twitch, Twitter, and Hipmunk.

Ivan Santana's Current Company Details
Meta

Meta

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Product @ Meta Reality Labs
California, United States
Ivan Santana Work Experience Details
  • Meta
    Product @ Meta Reality Labs
    Meta
    California, United States
  • Win Reality
    Chief Product Officer
    Win Reality 2022 - 2024
    Austin, Texas, Us
    - Recruited and developed a team of nine product managers, designers and analysts to build WIN’s virtual reality product that helps youth baseball and softball players become better hitters. - Redesigned WIN’s products to include competitive, social and live experiences. Increased week two engagement by +50% and decreased subscriber churn by -40%. - Launched a free demo of our application that increased conversion from application install to subscription purchase by +25%.
  • Twitch
    Senior Director Of Product Management, Community
    Twitch Sep 2017 - Sep 2021
    San Francisco, California, Us
    Three roles:Senior Director of Product Management, Community (Chat, Channel Points, Identity Expression, Extensions, Game Integrations, Drops, Whispers, Friends and Presence)Senior Director of Product Management, Extensions, Drops and DevelopersSenior Director of Product Management, ExtensionsThe Community Team's mission is to build thriving communities on Twitch. We believe that positive experiences are at the heart of every healthy community on Twitch. Every Twitch user should feel recognized, valued and safe as they connect with their communities on a daily basis.Increased Twitch Chat daily participation rate in 2020 by +10% by decreasing latency internationally, improving the mobile user experience and introducing viewer-viewer interactivity.My team collaborated with Twitch's partnerships team to scale Twitch’s app store, Extensions, to 949 integrations covering 65% of Twitch hours watched. App developers include top game developers such as Blizzard, Ubisoft, EA and Riot. Case studies:• Borderlands 3 – Gearbox used Twitch’s Extensions technology to enable viewers to interact with the streamer’s game driving +100% higher hours watched vs. comparable games.• Valorant – Riot used Twitch’s Drops technology to distribute beta keys at game launch. Drove an incremental 121 million hours watched and 3.8 million new viewers to Twitch.I am also very proud to serve as the Executive Sponsor of the Latin American guild at Twitch.
  • Twitter
    Group Product Manager, Ads
    Twitter Jan 2015 - Sep 2017
    San Francisco, Ca, Us
    Three roles:Group Product Manager, Ads MeasurementSenior Product Manager, Video AdsSenior Product Manager, Mobile App PromotionDuring my time at Twitter I have led teams of product managers responsible for:Twitter's Premium Pre-roll ProductLaunched a pre-roll product that enables advertisers to buy ads on Twitter the same way they buy ads on TV. This launch was the culmination of many work streams including partnerships with Moat and IAS on viewability verification, Comscore and Nielsen on audience verification and the creation of Twitter's first reservation buying system. As a result of this launch, Twitter has penetrated a new advertiser segment - online video buyers. Press on launch: http://adage.com/article/digital/twitter-hears-advertisers-buy-tv/308204/NFL Live Thursday Night Football AdsLaunched an ad serving and reporting system to monetize Twitter's partnership with the NFL to live stream 10 Thursday Night Football games. Press on launch: https://techcrunch.com/2016/09/16/two-million-people-streamed-the-nfl-on-twitter-last-night-and-loved-it/Other launches: - Video Efficiency - Partnered with teams across Twitter to ship a series of video efficiency improvements that significantly decreased the "cost per video view" of Twitter ads. - Dynamic Product Ads - Launched the alpha of Twitter's first-ever retargeting product. This product drove a significant improvement in conversion from impression to purchase for our Performance Ads business. - Video App Card - Launched a video format that drives users to download advertisers' mobile apps. - App Carousel - Launched a carousel of app install ads. This was the first carousel at Twitter. This project formed the framework for the many carousels now in the Twitter product. - iOS app install incentive - Collaborated with Apple to test ads that awarded in-game items to users for installing the app.
  • Hipmunk
    Director Of Product, Mobile
    Hipmunk Jul 2013 - Jan 2015
    San Francisco, Ca, Us
    Two roles:Director of Product, MobileLead Product Manager, Mobile - Partnered with a team of six developers and one designer to build Hipmunk’s iOS application, Android application and mobile phone website. - Drove +889% hotel bookings growth on Hipmunk’s mobile phone website. Achieved this result through focus on quality, solving user problems and faster iteration cycles. - Collaborated with BizDev and Marketing to plan and execute various improvements to hotel product. Hotel bookings per mobile app install grew by +137% as a result of these changes. - Developed custom integrations with advertisers that leveraged Hipmunk's unique strengths to drive improved monetization of Hipmunk's flight search product, while improving our user experience. - Partnered with engineering leadership to develop the artificial neural network model that powers Hipmunk's Flight Deals product.
  • Zynga
    Senior Product Manager, Zynga Poker
    Zynga Aug 2012 - Jul 2013
    San Francisco, California, Us
    Two roles:Senior Product Manager, Zynga PokerProduct Manager, Zynga Poker - Led efforts to generate revenue through the Zynga Poker Facebook game. Coordinated a team of seven developers, three product managers and two QA engineers working to achieve this goal. - Launched a system that made Poker the first Zynga game to take full control of our purchase funnel from the payments team. Resulting optimizations generated 10% revenue growth. - Proved through testing the potential to greatly increase monetization while users are sitting at a poker table. Resulting roadmap drove 8% sustained new buyer growth. - Partnered with Game Design and Community to design and launch Zynga Poker’s VIP Program.
  • Mint Bills
    Product Manager, Mobile
    Mint Bills Jun 2011 - Aug 2012
    Mt. View, Ca, Us
    Two roles:Product Manager, MobileProduct Manager, Mobile Monetization - Led Pageonce CPA advertising revenue to 400% growth from June 2011 to June 2012. - Designed and optimized through testing all Pageonce CPA advertising placements. - Created a user segmentation system that targets Pageonce CPA advertisements based on users’ financial history, spending habits and projected risk score. - Developed revenue-generating relationships with top advertisers in the financial space such as Citibank, Capital One, American Express, Chase, Discover and ING. - Led the design, launch and optimization of Credit Guard, a partnership with CoreLogic that allows users to view their Experian credit score and monitoring alerts in the Pageonce application. - Credit Guard exceeded user retention goals and earned revenue four months ahead of schedule.
  • Sempra Energy
    Corporate Development/M&A Intern
    Sempra Energy May 2010 - Aug 2010
    San Diego, Ca, Us
    - Led a team of ten financial analysts, operators and lawyers as we investigated the potential acquisition of two Latin American utilities. Analyzed the impact of investing in Chile and Peru on Sempra’s strategic interests. Secured management sign-off on deal. Deal closed for $875 MM.http://investor.sempra.com/releasedetail.cfm?releaseid=544606 - Represented Sempra during the due diligence phase of Noble Group’s $317 MM purchase of Sempra Energy Solutions. Coordinated the actions of all key parties. Deal successfully closed.https://www.sempra.com/newsroom/press-releases/sempra-energy-rbs-complete-sale-retail-commodity-operations-noble-group
  • Arience Capital Management, L.P.
    Partner
    Arience Capital Management, L.P. Jun 2005 - Dec 2008
    Arience Capital was a long-short hedge fund focused on mid cap equities that I helped grow to $1.6 billion of assets under management. Arience differentiated itself through deep fundamental research. I was an analyst for multiple industries including commodities, transportation and real estate.
  • Hewlett Packard
    Engineering Intern
    Hewlett Packard Jun 2003 - Aug 2003
    Houston, Texas, Us
    • Improved productivity among group’s 20 engineers using six sigma processes.• Used statistical methods to determine which procedures were most productive and assisted engineers in adoption of improved systems.

Ivan Santana Skills

Product Management Mobile Devices Monetization User Experience Product Development Competitive Analysis Product Marketing Mobile Marketing Email Marketing Product Design Mobile Applications Start Ups Entrepreneurship Analytics Go To Market Strategy Mobile Segmentation Market Research Strategic Partnerships E Commerce Affiliate Marketing Mobile Internet

Ivan Santana Education Details

  • University Of California, Berkeley, Haas School Of Business
    University Of California, Berkeley, Haas School Of Business
    Mba
  • Northwestern University
    Northwestern University
    Electrical And Electronics Engineering

Frequently Asked Questions about Ivan Santana

What company does Ivan Santana work for?

Ivan Santana works for Meta

What is Ivan Santana's role at the current company?

Ivan Santana's current role is Product @ Meta Reality Labs.

What is Ivan Santana's email address?

Ivan Santana's email address is iv****@****ail.com

What is Ivan Santana's direct phone number?

Ivan Santana's direct phone number is +141534*****

What schools did Ivan Santana attend?

Ivan Santana attended University Of California, Berkeley, Haas School Of Business, Northwestern University.

What skills is Ivan Santana known for?

Ivan Santana has skills like Product Management, Mobile Devices, Monetization, User Experience, Product Development, Competitive Analysis, Product Marketing, Mobile Marketing, Email Marketing, Product Design, Mobile Applications, Start Ups.

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