At TelevisaUnivision, our team's commitment to excellence in revenue generation through innovative sales strategies across multiple platforms has been unwavering. Leading the charge in the Mid-Atlantic region, we surpassed regional goals by fostering enduring relationships, crafting new products, and driving complex deals. Our focus was on new business development, growing existing accounts and maximizing revenue through creative customized offerings, exceptional customer service, and strategic marketing efforts.As President and General Manager for Univision Atlanta & Raleigh, the vision and direction I set forth led to enhanced profitability and market presence. Collaboratively, we were all hands on deck, and leveraged talents and departments—Local News, Advertising Sales, Community Engagement and more—to solidify our presence as a leader and amplify our voice while increasing market share. My expertise in Marketing Communications, New Business Development and Relationship Cultivation has been pivotal in capturing growth opportunities for businesses and organizations looking to work with and capture the U.S. Hispanic community.