Ivan Sierra Email & Phone Number

Mexico City, Mexico

Cdmx, Cdmx, Mx

Innovative transmedia campaigns for category leaders, and new business development.Clients:Canon, Google, Pétalo, Aceites Capullo y Mazola, Crema de Cacahuate Aladino, Miel Karo, Philips, Santander. Google Nation wide launch of Google+ for a millenial audienceTransmedia campaign integrating: Interviews, Conferences, Events, Concerts, Rallies, Music Bands, Social Media Influencers, Extreme Sports experts, into one story in social media. Regional project development and execution for transmedia CRM program for Google´s top clients.CanonRelaunch in Social MediaCreated a transmedia campaign based on a Documentary, Exhibit and eventsPétaloBrand building through Social MediaAceite MazolaNew brand positioning developed to attract a specific target groupIntegrated digital campaign launchWe´re developing new transmedia and integrated campaigns for our clients and thier brands.

Directed and won pitches for mayor companies like Nike, Casa Cuervo and Diageo with an innovative approach based on consumer insights and brand building. Nike:Created a unique stroytelling in their POP communicating the brands attributes with innovative implementations.DiageoWhisky category analysis and strategy based in consumer habits and the competitive landscapeIntegrated campaign planning for the whisky category, considering brand building, transmedia marketingCreative campaign developed based in a consumer strategy to create new consumption habitsPremium Labels PortafolioInnovative storytelling for POP and brand buildingCuervo

Managed International brands, launched several products and integrated campaigns.AppleLocal market and oportunities analysis. Local research for iPhone. Launch of the 2nd generation iPod in Mexico and LATAM.Absolut VodkaStrategic brand direction, based on a complete integration of all areas. New flavours introductions and launches based in different consumer profiles. Global campaign development and coordination with the International offices for Mexico. International meetings to define and coordinate future projects and launches for the brand. Strategical developement of trade and venues. Market research coordination for global consumer study.Transformed the trade into a comunication point to build up the brand that became a global mandatory. Taylor made and unique guerrilla activities in ATL and BTL development and implementations.Worked closely with Local and Intl. client and agencies teams (NY & Stockholm). Media analysis based on the products profile, competitive landscape and target. Sport CityCoordinated a complete business and communication analysis to create a strategic path for the brand. Häagen-Dazs •Brand Architecture development to create a unique strategic path for the brand.AdidasRegional coordination with Panama for planning and unifying concepts for the region. Via creative thinking on briefs and out of the box activities the agency won 6 “Círculo Creativo” prizes. Strategic and creative enrolment with the PR, Internet, Btl, agencies to develop new concepts or activities. Best Practice for Adidas (Guerrilla tactics).NissanRegional campaign development based on the consumer experience for the new Sentra. Latin America and the Caribbean campaign development for Shift Anthem campaign.NAFINSAStrategic brand analysis to detail the consumer and detect opportunities to bond with the target.

Chicago, Illinois, Us

Philip MorrisPlanned, coordinate and launch a new Product by Phillip Morris. Competitive landscape analysis.Interactive, media, print, vao, lamps coordination.Johnnie WalkerCoordination of a global campaign for a local executionInternational PR with affiliate ad agency BBH.Launch coordination of different promotions.

Gamification, Gamification

Business Strategy

Bachelor, Communications And Advertising

Education record