As a seasoned Business and Commercial Analyst, I have a proven track record of delivering impactful results across Asia through a strategic mix of analytical expertise, statistical skills, and IT capabilities.My work drives Field Force Excellence and Commercial Excellence, covering areas like Market Research, Incentive Compensation, Sales Force Automation, Digital Innovation, Business Data Analytics, and Reporting.Known for precise project management, I deliver insights that exceed expectations and drive growth. I excel at solving complex challenges and crafting impactful strategies, positioning clients for lasting success.Key Achievements: - Data Quality Leadership: Led a large-scale Data Mapping and Cleansing project across the Asia Pacific, enhancing data integration standards. - Data Stewardship Framework: Developed comprehensive Data Stewardship Guidance for multinational corporations, improving data governance. - Enhanced Market Strategies: Implemented an effective Segmentation and Targeting strategy across Asia, boosting sales efficiency. - Marketing Automation: Created a widely adopted Marketing Excellence Automation tool for Asia and Australia, optimizing marketing processes. - Competency Frameworks: Designed a Marketing Competency Framework with global teams, enhancing skill development. - Go-to-Market Strategy: Developed Field Force Sizing strategies and Go-to-Market Models for product launches, improving market entry outcomes. - Incentive Compensation Design: Tailored Incentive Compensation Guidelines for pharmaceutical MNCs, aligning sales incentives with business goals. - Digital Innovation Leadership: Co-led the Digital Innovation division at LNS, driving new initiatives and growth. - Market Research Excellence: Managed a team of interviewers, delivering valuable insights to support strategic decisions. - Commercial Training Development: Created training programs and modules in Commercial Sales and Marketing, enhancing team capabilities.

As Pioneer of the Malaysia StratCo SMS Team, I am primarily ensured the high level of delivery of StratCo services to Pfizer Business Units and Operations, including Incentive Compensation, Sales Force Automation, Sales Force Structuring, Business Data Analysis and Reporting for Pfizer Malaysia- Enhanced Incentive Compensation Calculations to adapt for versatility, speed and accuracy- Created various Standard Operating Procedures that would allow smoother system maintenance and processing across the company, thus improving StratCo SMS Team workflow- Led a cross-functional collaboration in annual Field Force Sizing, Allocation and TargetingAs Pfizer’s Malaysia Data Steward and Data Advocate, I advised the Commercial and Marketing functions in maintaining high level of data integrity and managing data relationships- Nominated as Project Collaborator and Key Stakeholder in various Pfizer local and regional projects involving dashboard development, data management and customer relationship managementAs Project Lead for Pfizer Malaysia’s Field Force Effectiveness program, which is an essential program in enhancing productivity of Pfizer Malaysia Field Force through efficiency and effectiveness of calls- Achieved the Pfizer Malaysia’s highest sales growth compared to the previous five years- Represented Malaysia StratCo Team in sharing Pfizer Malaysia’s Field Force Effectiveness as Malaysia’s Best Practice Sharing module in APAC Regional discussionsAs Lead Dashboard Developer and Trainer for Pfizer’s Malaysia Excel and SAP Business Objects Reporting System- Developed various SAP Business Objects dashboards, which increased sales focus and productivity

Working closely with clients in financial planning and providing them possible ways to increase their wealth and protection using the financial products like bancaasurance and unit trusts.In a retail banking industry, my role is to provide all banking services and needs to all clients and constantly educating them on the needs of increasing their wealth, protecting it for future and securing it for their loved ones when one is gone.

My role involves creating bank reconciliation reports to Chief Financial Controllers from several countries on a weekly basis, using Microsoft Excel's macro.