I build AI-powered products, experiences, and innovative business models.My journey with Artificial Intelligence, Digital and Innovation began as a way to reimagine products and consumer experiences. I believe in making AI useful for people, solving people's real everyday problems, enhancing people's lives, and building radically helpful products for everyone. This belief is why I'm deeply interested in Generative AI, Large Language Models (LLMs), Conversational AI, and Personalization.Throughout my career, my superpower has been connecting business and technology. Unlike most Data & AI leaders, my initial background comes from business, not computer science - that's why I can connect and translate business, data, and AI worlds.The standard path of my career has been playing in companies that are driving digital disruption in traditional markets and companies reinventing themselves through digital transformation. I've had the privilege of having a rich and diverse combination of experiences, combining the agility, user-centricity, and growth culture of startups with international experiences, stakeholder management complexity, and global scale of The Coca-Cola Company. ​​I led Coca-Cola's Data and AI strategy in different geographies: Brazil, the Americas (North America and LATAM), and Globally. In my last position, I led the Data and AI strategy of Coca-Cola's global B2C business, working in collaboration with all operating units worldwide. Before working at Coca-Cola, I founded and led tech startup companies in Brazil and Latin America.I serve as a board member of the Brazilian media industry association - Grupo de Mídia (it represents the media ecosystem in Brazil: social media platforms, biggest advertisers, advertising agencies, media groups, and media tech companies). In 2020, I was nominated for Innovation Professional of the Year by the Caboré Awards, Brazil's most important awards for innovation, marketing, and the advertising industries.