Ivan De Souza Email & Phone Number

Paris, Fr

Atlanta, Ga, Us

I was responsible for the global AI Product Development of Coke&Go, an AI-powered Smart Coolers and Smart Vending Machines ecosystem. I reported directly to the Global VP of B2C. I led my direct Data & AI team with ten people and cross-functional teams to scale Coke&Go as a global AI-powered Product to launch it in all of Coca-Cola's operating units worldwide.• I led the global development of Coke&Go, scaling the project born as an experiment in Brazil, Japan and China to a global initiative implemented in countries across North America, Europe, China, Southeast Asia and South Pacific, Latin America, and Africa. I conducted the building and execution of Coke&Go's Data & AI Product Vision and Roadmap Global Strategy, influencing senior-level stakeholders and conveying the product value proposition to various audiences - from technical to business stakeholders.• The key AI-powered features and strategies developed include a self-serve experience based on image recognition of products, a recommendation model for cooler placement, capabilities for personalized consumer experiences, and commercial execution optimization to provide the right assortment and product availability.• I also developed data products that provided insights, analytics, and next-best action recommendations, including a global data lake, a global database consolidating real-time data from multiple countries, and a global data privacy policy. Furthermore, a global dashboard and a decision intelligence squad provided real-time analytics and recommended the next-best actions for growth strategies.

Atlanta, Ga, Us

I led the development of AI-powered Products for B2B and D2C e-commerce platforms in North America (the United States and Canada) and Latin America. I reported to the Americas' Technology VP for e-Commerce & MarTech and orchestrated cross-functional Engineering, Data Infrastructure, Data Science, and Analytics teams.I conducted the development of an AI-powered Product Recommendation model for myCoke, the B2B e-commerce platform of Coca-Cola North America. My goal was to boost cross-selling, up-selling, and customer purchase frequency in a complex stakeholder environment with 66 bottling companies and C-level leadership. I led teams from Amazon Web Service, Accenture, and Coca-Cola's engineering, data infrastructure, and data science groups.

Atlanta, Ga, Us

I was part of the founding team of Coca-Cola's Digital Transformation business area, leading Data, Analytics, and Artificial Intelligence for Coca-Cola Brazil. I reported to the Digital Transformation VP, collaborated with cross-functional teams, and founded the Data CoE, a 20-person Data and AI team. I led the entire end-to-end Data, Analytics, and AI journey for Coca-Cola Brazil.The AI-powered Products developed reduced the out-of-stock in supermarkets, preventing 95.95% of out-of-stock events and revenue loss by 93%, reducing lost sales by 50%, and boosting the fill rate by 8pp. They increased beverage incidence across food delivery platforms, restaurants, and drive-thru in partnership with McDonald's LATAM. Additionally, they allowed Coca-Cola Brazil to run smart cooler MVPs to build a new unattended retail channel. The Data Products developed provided insights, analytics, and recommendations to optimize the commercial execution of Coca-Cola Brazil.

I founded and led Geist, a data startup focused on providing location-based intelligence, enabling brands, media companies, big events, and cities & utility companies to predict, analyze, and act based on location-based real-time data. I was directly responsible for the management of the business, leading a 20-person product, consulting, and sales team.- For clients like Coca-Cola, Instagram, Condé Nast (Vogue and GQ), O Globo (the most read newspaper in Brazil), Geist provided services for Brand Engagement, Customer Experience and User-Generated Content, including audience engagement through location-based social media content, campaigns to build brand engagement, live broadcasting of events using user-generated social content, market intelligence analyzing what consumers are talking about and sharing from locations, stores and events of interest.- For clients like the Rio 2016 Olympic and Paralympic Games, Parada Coca-Cola (Coca-Cola's Fan Spot for Rio 2016 Olympic Games) and Rock in Rio (one of the largest music festivals in the world), Geist provided services for Big Events, including micro-targeting audiences to engage consumers with brand experiences during events, discover and engage with location-based social media conversations, live broadcasting using user-generated social media content, real-time threat detection for event operations and security.- For clients like Rio de Janeiro Operation Center, CICC (Rio de Janeiro's public security center), and Enel Group (global electricity & gas distributor), Geist provided services for City Management and Urban Resilience, including real-time city operations monitoring, prediction of critical signals to stay ahead of threats, analytics and insights about trends, risks and behaviors that could escalate, alerts and recommendations to act immediately to eliminate potential threats and risk management intelligence to prevent and mitigate risks.

Chicago, Il, Us

Geofeedia is a US tech startup leading in location-based social media intelligence. I brought the Geofeedia operation to Brazil and Latin America, leading its go-to-market, product development, and sales strategies.Geofeedia’s location-based intelligence platform enables marketers, the public sector, corporate security, and media companies to predict, analyze, and act on real-time data through social media monitoring based on publicly available location-tagged social media posts.

Exponential is a startup accelerator that helps foreign tech startups develop and operate their business in the Brazilian market. I supported the startups incubated, leading its go-to-market, product development, and sales strategies.

London, London, Gb

Red Ant is a UK tech company that offers retailers a cloud-based digital store platform to enable omnichannel e-commerce and better digital shopping experiences. I was responsible for Brazil's go-to-market, product development, and sales operation.I advised retailers and D2C brands on creating online-to-offline strategies and digital experiences for e-commerce, including CRM and integrations between the physical stores and online channels.

Chicago, Illinois, Us

Kearny is a leading global management consulting firm, working with more than three-quarters of the Fortune Global 500, influential governmental and non-profit organizations. I led the project management and investment control of a strategic project of the Votorantim Group (one of the largest industrial conglomerates in Latin America).

Venta is a digital business accelerator focused on building digital products, digital business models, and growth strategies for revenue generation in the digital environment (mobile, social, web). I advised and supported our clients in their go-to-market, product development, and sales strategies in the digital environment.

Nova Lima, Mg, Br

Sambatech is a Brazilian startup that provides an online video platform to help clients manage, distribute, and monetize on-demand and live-streaming videos. I advised Brazilian media groups about online video platforms, developing digital products for video-on-demand and live streaming with monetization models.

Rio De Janeiro, Rio De Janeiro, Br

iMusica is a Brazilian startup pioneer and leader in digital music distribution in Latin America.I founded the mobile business of iMusica, launching digital music products through mobile operators and phone manufacturers across LATAM. After rapid growth and reaching 249 million consumers, iMusica was acquired by América Móvil Group. I reported directly to iMusica founders and investors and led cross-functional product, content, commercial, marketing and engineering teams.Key Products developed include:- Ideas Music Store: In partnership with Nokia and America Movil Group, the world's 7th largest mobile operator, iMusica launched the Claro Ideas Music Store in 16 countries, selling digital music (full track download directly to mobile phones) for 161 million Latin American consumers. I played a key role in sealing the America Movil partnership, led the product vision and development, managed relations with America Movil's mobile operators, and oversaw the Ideas Music Store's daily operations.- Nokia Music Mobile App: In 2006, preceding the iPhone and Apple Store's debut, iMusica launched its Music Store Mobile App embedded into Nokia's N91 smartphone, boosting Nokia's mobile music experience strategy. This app offered digital music (full track downloads) to Nokia users across Latin America. I played a key role in negotiating and sealing the Nokia partnership, led the product vision and development, and managed relations with Global and LATAM Nokia stakeholders.- I also led the business development with all mobile operators and mobile phone manufacturers in Brazil to build and manage agreements of digital music distribution for mobile and online music stores.

London, London, Gb

Mobile Streams is a UK Startup that provides technology and mobile content for mobile operators and phone manufacturers. I led the commercial operation of Mobile Streams in Brazil.

Rio De Janeiro, Rj, Br

eTalent is an HR consulting company focused on performance management, training, and behavior profile assessment through systems and software.

Supremo Coffee is an international trade consulting specializing in agricultural investments and business analysis of commodities on the global market. I produced market research, analysis, and insights for the market study: "Competitiveness and Strategies of Major Coffee Producers in the World" for the Ministry of Agriculture and the Brazilian Coffee Industry, aiming to create a sales strategy for Brazilian coffee on the international market.

Executive Education Program, Leadership & Innovation

Business Administration With Specialization In Marketing