As the Chief Marketing Officer at Perulab, I lead comprehensive marketing strategies across multiple healthcare brands, including Clinica Higuereta, Consultorios Higuereta, Perulab Ecologic, and Perulab Express. In this dynamic role, I orchestrate innovative marketing campaigns and drive initiatives to enhance brand visibility, customer engagement, and market expansion.Key Responsibilities:Strategic Brand Development: Spearhead the conceptualization and execution of brand strategies aligning with the unique positioning of each healthcare entity within the Perulab umbrella.Cross-Platform Marketing: Direct multi-channel marketing efforts, leveraging digital platforms, traditional media, and strategic partnerships to amplify brand presence and reach diverse audience segments.Team Leadership and Collaboration: Lead a dynamic marketing team, fostering creativity, collaboration, and a results-driven approach to achieve marketing objectives across all entities.Market Analysis and Insights: Continuously analyze market trends, consumer behavior, and competitive landscapes to identify growth opportunities and refine marketing strategies accordingly.Campaign Management: Oversee the development and implementation of impactful marketing campaigns, ensuring alignment with brand values, messaging consistency, and measurable ROI.This role challenges me daily to innovate within the healthcare marketing landscape, driving growth, and fostering impactful connections between our brands and the community.

As a versatile professional at Perulab, I seamlessly integrated user experience design and full-stack development to deliver cohesive, user-centric digital solutions. My role extended beyond traditional design boundaries, encompassing the entire development process to ensure a seamless and engaging user journey.Key Achievements:User-Centric Design: Spearheaded user research and persona development to inform design decisions, resulting in an intuitive and user-friendly interface.Wireframing and Prototyping: Utilized tools such as Figma to create comprehensive wireframes and low-fidelity prototypes, allowing for early-stage testing and refinement.Full-Stack Development: Led end-to-end development processes, employing a full-stack skill set encompassing front-end technologies (HTML, CSS, JavaScript) and back-end technologies (Django)Collaborative Approach: Fostered cross-functional collaboration by working closely with engineers and designers to align design strategies with business objectives.Responsive Design: Ensured seamless user experiences across various devices through the implementation of responsive design principles.Technologies Used:Front-end: HTML, CSS, JavaScriptBack-end: Django, PotgresqlTools: Figma, Adobe Photoshop, Adobe Illustrator.By seamlessly blending UX design principles with full-stack development, I played a pivotal role in creating digital solutions that not only met user expectations but also aligned seamlessly with the business objectives of Perulab and augmented its presence on the local market.

As the Founder and Art Director at Stepank Media, I led the creation and direction of an innovative design agency focused on delivering impactful and strategic visual solutions. My role spanned from creative conceptualization to overseeing execution, ensuring a high level of quality and alignment with brand vision working together with an international team.Key Achievements:Creative Innovation: Led a creative team in generating innovative concepts, translating them into unique and effective visual designs for diverse clients.Project Management: Orchestrated project execution from planning to final delivery, ensuring timely deadlines and client satisfaction.Brand Development: Collaborated closely with international clients to develop and strengthen their brand identities through impactful and consistent visual strategies.Creative Leadership: Inspired and motivated a multidisciplinary international team of designers, fostering innovation and excellence in creative work.

As a Product Designer at Cyberwarrior (formerly Advoqt), I played a pivotal role in the user experience (UX) and user interface (UI) design of various products and websites. My responsibilities extended beyond design to encompass active collaboration with cross-functional teams, addressing customer feedback, and contributing to the overall business model.Key Responsibilities:UX and UI Design: Led the end-to-end UX and UI design for a diverse range of products and websites, ensuring an optimal blend of functionality and aesthetic appeal. Applied user-centered design principles to create intuitive and delightful user experiences across various digital platforms.Customer Engagement and Feedback: Actively engaged with customers to understand their needs, concerns, and expectations. Translated customer feedback into actionable design improvements, ensuring a user-centric approach and fostering a continuous improvement cycle.Cross-Functional Collaboration: Collaborated with cross-functional teams to align design decisions with the strategic objectives of the product. Worked closely with developers, product managers, and other stakeholders to ensure a cohesive and effective design implementation.Stakeholder Meetings: Conducted meetings with key stakeholders to gather insights into project requirements. Effectively communicated design strategies, ensuring alignment with client expectations and project goals.Product Research and Development: Conducted extensive research to identify new product development opportunities and proposed refinements for existing products.As a Product Designer at Cyberwarrior (formerly Advoqt), I played a crucial role in delivering visually appealing, user-friendly, and strategically aligned digital products.

As a Graphic Designer at TMRRW Inc, I spearheaded the creation and refinement of impactful brand identities. My expertise encompassed logo design, visual identity development, and crafting compelling designs for social media, websites, and print media advertisements. Beyond aesthetics, I ensured that each design element resonated with the brand's essence, fostering consistent and recognizable visual representation across diverse platforms.Key Responsibilities:Brand Creation and Design: Led the conceptualization and creation of brands, ensuring a strong and consistent visual identity across various platforms. Developed brand guidelines to maintain uniformity in design elements, colors, and typography.Logo Design: Crafted unique and memorable logos that effectively communicated the essence and values of the brand. Ensured logos were versatile and adaptable to different mediums and applications.Visual Identity Design: Designed comprehensive visual identities, including color schemes, typography, and graphical elements, to establish a cohesive and recognizable brand image.Website Design: Designed visually appealing and user-friendly websites, focusing on seamless navigation and an immersive user experience. Collaborated with web developers to ensure the effective implementation of design elements.Print Media for Advertisement: Developed print materials for advertising campaigns, such as brochures, posters, and flyers, maintaining a balance between aesthetic appeal and promotional messaging. Ensured all print materials adhered to brand guidelines and effectively conveyed the intended message.As a Graphic Designer at TMRRW Inc, I played a pivotal role in shaping and enhancing brand identities, ensuring consistency across digital and print platforms and contributing to the overall visual appeal and success of the company.

As a Senior Graphic Designer at C&P Servicios Logísticos, I played a pivotal role in shaping and enhancing the company's visual identity and communication strategies. Working directly with the owners, my focus extended beyond design aesthetics to contribute to the company's success in today's dynamic digital landscape.Key Responsibilities:Visual Identity Management: Oversaw and managed the complete visual identity of C&P Servicios Logísticos, ensuring a cohesive and professional image across all platforms. Developed and maintained brand guidelines to guarantee consistency in design elements, colors, and communication materials.Direct Collaboration with Owners: Worked directly with the company owners to understand business goals and translate them into impactful design solutions. Provided creative insights and recommendations to enhance the company's presence in the digital era.Digital Transformation: Guided the company through digital transformation by incorporating contemporary design practices and adapting visuals for online platforms. Contributed to the development of a user-friendly and visually appealing website, ensuring alignment with the brand's identity.Brand Representation: Represented the brand visually in various contexts, including marketing materials, presentations, and promotional events. Ensured that all visual elements communicated the company's values and resonated with the target audience.In my role as Senior Graphic Designer at C&P Servicios Logísticos, I actively contributed to the company's growth by elevating its visual representation and communication strategies. My direct collaboration with the owners and commitment to digital transformation played a key role in positioning the brand for success in the modern business landscape.

As a Graphic Designer at Prodequa, I spearheaded the creation of compelling visual solutions for diverse clients. From designing eye-catching print materials like flyers and tri-folds to crafting memorable brand identities and user-friendly interfaces, I played a key role in delivering creative excellence. My commitment to strategic design and client satisfaction defined my contributions in the dynamic world of graphic design.Creative Design Pieces Creation: Led the creation of a wide range of graphic design pieces for diverse clients, including but not limited to flyers, tri-folds, and print media. Executed design projects with a keen focus on aesthetics, ensuring each piece met the unique requirements and objectives of the client.Naming and Branding: Played a pivotal role in naming and branding initiatives, contributing creative and strategic insights to establish strong and memorable brand identities.Logo Design: Crafted unique and impactful logos that served as visual representations of clients' brands. Ensured logos were versatile, scalable, and effectively communicated the essence and values of each brand.Interface Design: Designed user interfaces (UI) for various digital platforms, ensuring a seamless and visually appealing user experience. Collaborated with clients to understand their interface requirements and translated them into intuitive and engaging designs.Web Design: Led web design projects from conceptualization to execution, creating visually appealing and user-friendly websites. Ensured alignment with the latest design trends, responsive design principles, and the overall brand image.In my role as a Graphic Designer at Prodequa, I consistently delivered high-quality design solutions across various mediums. My focus on creative excellence, client collaboration, and strategic design contributed to the success of branding initiatives and the overall satisfaction of clients.

As a dynamic Graphic Designer and Social Media Manager at T-Conviene Marketplace, I seamlessly integrated creative design with strategic social media management to elevate the brand's visual presence and engagement. My multifaceted role encompassed the creation of impactful advertising materials, photograph retouching, and the meticulous management of corporate identity across various digital platforms.Key Responsibilities:Advertisement Material Creation: Led the creation of compelling advertising materials, including banners and posters, tailored for social media platforms. Ensured the visual elements aligned with brand guidelines and effectively communicated promotional messages.Photograph Retouching: Applied advanced retouching techniques to enhance the visual appeal of photographs used in marketing materials. Maintained a keen eye for detail to achieve a polished and professional look in all visual content.Corporate Identity Management: Oversaw the complete management of T-Conviene Marketplace's corporate identity, ensuring consistency in design elements, colors, and messaging. Developed and maintained brand guidelines to uphold a unified and recognizable brand image.Social Media Management: Crafted and executed social media strategies to enhance brand visibility and engagement. Developed and curated content calendars, fostering a consistent and engaging online presence.In my combined role as Graphic Designer and Social Media Manager at T-Conviene Marketplace, I successfully contributed to the enhancement of the brand's visual identity and online presence. The strategic fusion of creative design and social media management under my purview played a pivotal role in elevating T-Conviene Marketplace in the digital landscape.