Product Designer
At Unergy, a pioneering startup in crowdfunding and real-world asset tokenization via Web 3, I led as a Product Designer, driving significant innovations and improvements:1. User Research: Enhanced user understanding by 40% through advanced research techniques, thereby optimizing the product focus.2. Interaction Design: Simplified the investment process, cutting transaction time by 30% and increasing user engagement by 25%.3. Visual Design: Updated Unergy's visual identity, improving visual coherence and increasing the conversion rate by 20%.4. Prototyping and Usability: Created 50+ prototypes to quickly validate ideas, reducing development time by 15%.5. Collaboration: Worked closely with Marketing, Development, and Product to ensure design alignment with business objectives.6. Education and Mentorship: Implemented design workshops to improve collaboration and elevate the company's design quality.