- Management of the collection of preliminary marketing data and analysis of the competitive environment.- Drawing up portraits of the target audience of the company's products.- Development of a marketing strategy — collection of data and wishes from internal customers, identification of optimal promotion channels, optimization of channels depending on product features.- Creation of activity planning standards, preparation of instructions for staff.- Operational control over the work of subordinate departments.- Development of an information exchange system with the sales department.- Creation of a system of requirements for employees in different positions, interaction with HR to set recruitment tasks.- Development of requirements for external contractors, preparation of tender documentation.- Implementation of end-to-end analytics to understand how each promotion action affects the financial side of the business.- Generation of ideas for marketing strategy, development of promotions and campaigns aimed at increasing turnover.- Creation of a PR presence strategy for the company and its managers. Development of a personal brand for internal customers.- Search for new directions for marketing, expansion of the direction.- Report to the CEO and founders on the effectiveness of the marketing direction.

1. Setting up advertising impressions for an interested audience;2. Collecting semantics;3. Writing engaging ad texts;4. Campaign analysis in Google Analytics and Yandex.Metrica;5. Tracking key performance indicators;6. Optimization of ad campaign settings;7. Development of media plans and creation of reports;8. End-to-end analytics.

- Professional setup of Yandex Ads, Google Ads, myTarget, FB Ads;- Organization of the work of the marketing department;- Collecting semantics, working with Key Collector;- Working with metrics and web analytics;- Development of creatives and headlines;- Working with eLama;- Working with the company's website (semantics, headers, landing page)- Work in Photoshop, Adobe Premiere;- Voice-over of commercials;- Launch and promotion of a YouTube channel;- Promotion in social networks – Instagram, TikTok, VK.- Retargeting;- Creation of texts (articles for VC, Zen, Habr, as well as posts for social networks);- Working with bloggers;- Marketing automation.