Ivan Taffin De Tilques Email & Phone Number

Brentford, Gb

Liverpool Street, England, United Kingdom

Liverpool Street, England, United Kingdom

London, United Kingdom

Define and develop a new set of functional analytical tools and processes to aid strategic decision making on product performance; Analyse and report on portfolio wide marketing campaigns including launch of new products, trials and other promotional activities; Manage and disseminate brand and consumer insights across the business, weekly/ monthly data reporting and performance commentary to investors and board members• Created new performance tracking models which enabled the business… Show more Define and develop a new set of functional analytical tools and processes to aid strategic decision making on product performance; Analyse and report on portfolio wide marketing campaigns including launch of new products, trials and other promotional activities; Manage and disseminate brand and consumer insights across the business, weekly/ monthly data reporting and performance commentary to investors and board members• Created new performance tracking models which enabled the business to better evaluate performance of 200+ products across 80+ restaurants• Collaborated with the Director of Innovation for the testing of 10 new products. Made sound recommendations which contributed to making the subsequent launches of these products successful• Devised and implemented 4+ consumer surveys to better understand product positioning• Developed and implemented research projects with key insight partners to keep abreast with changing consumer habits. Key takes regularly shared with the rest of the business to feed into the development of a new strategy Show less

London, United Kingdom

Tourism Strategy, Business Intelligence, Tools & ProcessesBuild more robust data management processes and develop the insights capabilities of 20+ retail properties managed by McArthurGlen Group, Europe's leader in designer outlet shopping• Identified strategic gaps resulting in the review and establishment of a strong commercial relationship with 5 key data providers & insights partners• Wrote monthly insights debriefs 4 key international markets (China, South Korea, Russia &… Show more Tourism Strategy, Business Intelligence, Tools & ProcessesBuild more robust data management processes and develop the insights capabilities of 20+ retail properties managed by McArthurGlen Group, Europe's leader in designer outlet shopping• Identified strategic gaps resulting in the review and establishment of a strong commercial relationship with 5 key data providers & insights partners• Wrote monthly insights debriefs 4 key international markets (China, South Korea, Russia & SEA) which allowed informed strategic decisions to be made• Created first ever monthly performance forecasts and yearly allocation models to secure budgets over £2.5m driving an average annual tax-free sales growth of 10-15%• Collaborated with functional heads to define an ambitious 10-year tourism strategy for 20+ retail properties aiming at doubling sales generated by international guests • Led the set-up and implementation of a new business intelligence platform resulting in seamless consolidation of 10 different tourism data sets. Trained and coached 6 teams to use platform interface saving them 3-5 days on average in data consolidation and reporting• Implemented an innovative process to track the delivery of 90+ marketing agreements reducing financial exposure and generating more return on investment from partnersDesigner Outlets Tourism ProgramsIn charge of developing portfolio-wide commercially effective marketing campaigns and tactics. Responsible for the consistent approach to travel marketing and international guest’s experience to ensure strategic alignment across 20 properties• Implemented first ever portfolio wide marketing campaigns that engaged with millions of Europeans and generated an estimated 5% in additional footfall• Provided marketing support and strategic advice to teams from 7 European countries resulting in improving their knowledge and their attitude towards greeting international guests Show less

London, United Kingdom

Partnerships & Advertising Leverage partners relationships to bring in additional financial resources to support Air France KLM routes• Successfully developed existing and new partner relations resulting in winning an annual joint commitment of £1.5m to deliver multi-channels marketing campaigns• Oversaw the creation and filming of an inspiring 30’ TV ad broadcasted to millions in Kent resulting in winning strong local support for KLM flights from Manston to Amsterdam

London, United Kingdom

Direct marketing, B2T/ B2B communications• Managed the content and delivery of 12 monthly promotional e-newsletters delivering tailored news updates and promotional offers to key database segments• Created more than 30 authoritative e-flyers promoting new products and routes to support 5 field sales teams in achieving their annual sales targets

London, United Kingdom

Back-office management and commercially driven operational support of key accounts (oil & gas, banking). Employee of the Month in 2009

London, United Kingdom

Sales support and commercial assistance to a portfolio of over 30 key UK tour operators and regional travel agencies

London, United Kingdom

Successfully achieved sales worth £1m+ and dealt efficiently with all aftersales requests to ensure long term customer satisfaction and retentionTravelled extensively in Asia (Vietnam, Thailand and Japan) in 2005, prior to joining Air France KLMWorked in a variety of administrative positions from 2002 to end of 2004 including a year as office manager at a non-governmental organization, the International Rescue Committee (IRC) and several temping assignments at The Law Society… Show more Successfully achieved sales worth £1m+ and dealt efficiently with all aftersales requests to ensure long term customer satisfaction and retentionTravelled extensively in Asia (Vietnam, Thailand and Japan) in 2005, prior to joining Air France KLMWorked in a variety of administrative positions from 2002 to end of 2004 including a year as office manager at a non-governmental organization, the International Rescue Committee (IRC) and several temping assignments at The Law Society and the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) Show less

Legal Practice Course (Lpc), Law

Pgdip In Legal Studies, Law, Awarded Commendation

Master Of Arts, International Studies And Diplomacy

Research Master, International Relations, Awarded Distinction