CEO, Trekking Guide, Location Scout and all-round problem solver

In collaboration with 4 partners I founded Climbing Sardinia in 2012 to promote rock climbing and mountain activities in Sardinia. It quickly become a 20 members association and via climbing courses and social activities we succeeded in encouraging kids and adults to practice outdoor sports and explore wild nature. I manage all aspects of organization, marketing and communication. Marketing - Website: layout and content creation for main pages, news and articles - Third companies advertising: PPC campaigns, advertorials, promotions, sponsorship and events. - Own site promotions: PPC, SEO, SEM, display advertising and newsletters - Social media: content production and management of periodic updatesActivities Organization- Systematic planning of courses, mountain activities and back-up plans - Liaising with associations and individual IFMGA mountain instructors - Establishing steady relationships with local service providers and contractors - Managing flights, transfers, accommodation and all necessities for the successful completion of the courses and satisfaction of instructors, contractors and attendees.

Communication:• Development and implementation of the whole communication plan • Developing, managing and delivering complete strategic marketing campaigns designed to increase awareness, social media engagement, website returns and ultimately sales.• Managing all digital campaigns including but not limited to affiliate websites, PPC and AdSense, DoubleClick, e-mail, newsletters and social media channels. • Creating monthly and yearly reports on campaigns. Analyzing trends and achievements to allocate resources to new campaigns. • Managing the yearly budget for national and international Print, TV, Radio and Digital advertising. • Press office supervision. Writing and divulging press releases to public administrations, press agencies, newspapers, magazines, journalists, radio and TV stations. • Organising meetings, press conferences and press kitsOrganization (Logistics) • Management of hotel accommodation and intercontinental flights for artists, managements, press, VIP and service providers.

Co-curating, organizing and promoting a wide range of theatre shows, live performances, concerts, art exhibitions, movie screenings, talks with the artists and more.

UK exclusive Agent & Producer for Benjamin KaufmannRepresenting B.Kaufmann with existing clients and establishing new relationships with PR and advertising agencies, magazines and fashion houses.All-Round Photographic shoot productionManaging production costs and budgetsModels casting and talents sourcing Scouting and booking locations, equipment, assistants, catering, retouching etc. Booking flights and accommodation for the teamsArranging Visa permits and compiling risk assessmentsCompiling call-sheets, quotations and invoices

Producing new concepts and designs for advertising campaigns. Building and maintaining collaborative relationships with advertising and PR agencies, fashion magazines and luxury brands.

Free Lance Photographer. Fashion, editorials and Interiors

Writing reviews on photographic books and exhibitions for both print and digital publications. Updating news and events on website.

Helping organizing promotional meetings with advertising agencies and magazines. Organizing photographers’ portfolios and shoots. Updating Website. Day-to-day admin businesses.