Everything that your business does is part of your branding. From your ads on Facebook, to the interaction each associate has with a potential client... even their neighbor. Cuervo y Culebra believes that branding, and brand management, is a holistic endeavor that requires a look at the methods and cultures of organizations to find holes in their branding strategy. Branding is an organization’s identity, its soul, and when undernourished, leaches out potential for the organization to grow affecting morale, turnover, ROI, and growth.We believe in an integrated marketing solution applied, not only to external media channels but also to inside communication/cultural channels as well. When everything you do is a branding opportunity, best to make sure your organization, and its associates, are on the same page.Cuervo y Culebra, and our partners, offer branding development, PR/crisis management, marketing, design, media production, and creative consultancy to strengthen your brand and build up your market share.

• Creative department management.• Project lifecycle management.• Developed and created targeted visual communications.• Brand development.• Transportation demand management marketing.• Health care association branding and promotion. • Media design for government affairs clients.• Project cost estimation and budget management.• Managed client accounts.• Participated in sales meetings to build new business.• Request-for-proposal (RFP) and Request for Quote (RFQ) creative media cost consulting.• Worked directly with the Senior Vice President of Marketing and the President of Pac/West communications.• Designer, photographer and videographer.

Overview:• Contract photographer, videographer and producer.• Marketing and media consultant.• Project management.• Contract negotiation and sales management.• Storytelling and narrative marketing through media, graphics, and design.• Business and financial management.• Video, audio and motion graphics editor/producer for documentary film, commercials and music videos.• Conducted market research for new equipment and technologies for various clients.• Developed video and PowerPoint support materials to enhance information presented during training & educational programs.Clients:Funnelbox Production Studios, Oregon City, ORImage Group Los Angeles, Los Angeles, CAAcademy of Motion Picture Arts and Sciences, Los Angeles, CAMoet Champagne, New York, NYHollywood Foreign Press Association, Los Angeles, CACalifornia State University, Office of the Chancellor, Long Beach, CAAT&T, Dallas, TXCanon USA, Irvine, CACatherine Hardwicke, feature film director, Los Angeles, CA

• Managed all audiovisual sales for Garden Grove Hyatt Regency Resort and Conference Center.• Increased sales by 40% within the first year.• Analyzed sales data monthly and implemented ongoing strategies to increase sales.• Consistently managed multiple clients and projects, two years in advance, with strong deadlines.• Reviewed event invoices for accuracy, tracked event expenses for budget reconciliation.• Built and maintained relationships with clients, vendors and hotel sales and service staff.• Participated in sales meetings, with potential clients, in order to facilitate the development of new business.• Compiling and reporting event results data (metrics, photos, summary).• Directed audiovisual technical teams to accomplish event goals.• Researched, negotiated and recommended audio visuals and services for events.• Coordinated and executed event proposals.• Conflict resolution contact for all clients and conference center staff.• Communicated proactively to internal departments and external parties concerning event and policy issues.• Tracked vendor deliverables, ensured adherence to budget, and client needs.• Helped to monitor event activities to ensure compliance with hotel and city regulations.• Coordinated services, such as labor, electrical needs, signage, printing, audiovisual and stage equipment, etc.• Performed events needs assessments followed by detailed planning and production arrangements.• Coordinated shipping arrangements for audio visuals and supplies.• Aided in budget and operational planning, scheduling technicians and training.• Maintained and submitted sales and product information into proprietary database software system.• Conducted market research for new audio visual equipment offerings.

• Developed marketing strategies to increase in-store and online sales.• Designed and developed marketing material for advertising and promotions.• Rebranded store, including logo, color scheme, and standardized marketing materials.• Provided technical and sales support for trade shows.• Developed event concepts, budgets, visual elements and promotional initiatives.• Responsible for all photography for advertising and in-store signage.• Trained and managed employees on new marketing initiatives and services.• Created and implemented digital lab and photography services.• Designed curriculum for teaching film and digital photography.• Developed PowerPoint and printed support materials to enhance information presented during educational programs.• Digital photography consultant to retail store and individual accounts.• Provided in-house commercial and portrait photography services.• Website design, development and maintenance. • Designed an in-house digital photo restoration program. • Created and developed strategic advertising and marketing plan for newspaper, magazine ads. • Created all advertising material for web and print including copy.

• Developed marketing strategies for sales at performance venues.• Art design and photography for t-shirts, posters, CDs, vinyl records and other marketing materials.• Co-creator and co-owner of music publishing company. • Co-creator, guitarist, songwriter and vocalist of touring rock band. • Created art and photographs for t-shirts, posters, CDs, vinyl records and other marketing materials. • Managed sales of merchandise.• Graphic Designer • Traveled throughout the US.