Hey! I’m Ivan, a Valencian Graphic Designer currently based in Madrid, I'm passionate about technology, design, business, strategy, and communication.I currently work at Erretres, one of Spain’s top 5 branding agencies, where we craft impactful strategies, visual identities, and digital products. My time here has honed my ability to use research, data, and strategy as powerful tools to create meaningful, results-driven design solutions.Previously, at WANNA I learned how storytelling helps companies expand their brand universes into physical spaces from retail experiences to hospitality environments, and how a 360º approach to design can help generate lasting brand connections.For me, branding is no longer about logos or manuals—it’s about creating versatile, adaptive, multi-dimensional identities that resonate across audiences, devices, and narratives. My journey has taught me that great design is a constantly evolving process, fueled by creativity, data and a deep understanding of the problem that we want to solve. Design is an endless sphere of exciting oportunity and in order to try and get involved in as many ways as I can I leverage AI tools to help me create visuals that can be applied across sectors and their respective design processes.✨ Want to work together? Get in touch at hey@ivanviaud.com