Ivan Vitório Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

• Utilize the Parrot Analytics Global Audience Measurement System to provide critical insights and equip entertainment partners with the information they need to make informed business decisions. • Offer top-tier strategic analysis that incorporates advanced visualizations and clearly explains data and insights tailored to the client's unique needs. • Oversee the management of the client's project queue to ensure efficient resource allocation.• Provide customized solutions across the entire TV/movie value chain, including development, financing, production, distribution, and marketing. • Contribute to the renewal and upsell process by creating pitch decks and developing new case studies

Cidade Do México E Região

• Led the Mexican Content Research and Insights Team, delivering best-in-class strategic analysis with advanced visualizations and clear data explanations.• Conducted comprehensive analysis of content performance across linear and digital platforms using a variety of research methods, including primary research, syndicated studies, online panel surveys, internal data, and third-party data.• Identified key content and consumer trends and evaluated competitor strategies to support the successful launch of the company's SVOD platform, Discovery+.• Implemented automation and standardization of pan-regional content performance reporting to drive efficiency and improve decision-making.

São Paulo, Brasil

• Founding member of Sony Pictures Action – the first diversity & inclusion group for the company in Latin America• Structured and developed business case to create and structure the new D&I group in the region• Collaborated to create an actions calendar – from D&I lectures to structural changes in the hiring process

São Paulo

• Responsible for conducting comprehensive analysis and reports for two distinct business units: linear networks and content production/sales across four key countries in Latin America (Argentina, Brazil, Colombia, and Mexico).• Conducts thorough examination of content performance and consumer trends in the region through a combination of primary research, syndicated studies, online panel surveys, and both internal and external data.• Provides valuable insights to support content production and sales efforts to various distributors, including the top global streaming video on demand (SVOD) platforms.• Acts as the primary point of contact for all insights-related matters in Brazil, collaborating closely with leaders and executives from various departments, including the Country Manager.

São Paulo

• Founding member and elected leader for the first ERG in the region• Developed business plan and structured the new D&I group in the region, focused on LGBTQIA+ initiatives.• Helped to improve D&I culture in the company, having an impact from HR initiatives to Ad-Sales projects

São Paulo E Região, Brasil

• Specialized in content and consumer insights to key areas, such as content programming and production, communications, marketing, and media planning.• Development of strategic and tactical dashboards via data visualization tools to improve internal clients’ autonomy in the decision-making process• Analysis of content performance of over 9 brands on linear and digital platforms, providing unified metrics and analysis• Coordinate primary research, from third-party vendors to internal online panel, from questionnaire development to presentation to internal and external clients

São Paulo E Região, Brasil

• Lead tactical TV ratings meeting with content team.• Update regular reports from audience performance to ad-investments by category• Coordinate primary research, from third-party vendors to internal online panel

São Paulo

- Suporte aos departamentos de Conteúdo e Ad-Sales- Atualização de relatórios períodicos de audiência e performance dos canais- Desenvolvimento de defesas e estudos de hábitos de consumo de mídia para auxiliar a equipe comercial- Acompanhento de investimentos publicitários de anunciantes na TV Paga- Auxiliar no controle financeiro e atividades administrativas do departamento