Tehnomobil-Elsting doo is a company owned by Zarja Elektronika (Msin group) operating in the field of technical security solutions in Croatia.Successfully led Tehnomobil Elsting, a key player in the regional technical security industry, through strategic transformation from 2021 to 2023, achieving significant growth and operational efficiency with 20% fewer staff than when I joined the company. Despite challenging market conditions, we implemented initiatives that stabilized and positioned the company for growth. Achievements include introducing Zarja products into direct sales, optimizing procurement with Zarja Elektronika, transitioning maintenance contracts to a new recurring revenue model, and leading a full digitalization of our processes. Implemented precise revenue forecasting, enhanced operational efficiency, and expanded our service portfolio. In 2024, we anticipate a complete turnaround in performance, with the first half already showing strong signs of success."

"Successfully led Zarja Elektronika, a leading Slovenian company in the field of technical security and part of the Msin Group, through significant growth from 2021 to 2023. Key achievements include a 50% increase in maintenance revenue, an impressive 157% growth in international direct sales, and a doubling of EBITDA. These results were driven by a robust sales strategy that I implemented, which focused on transparency with customers and suppliers, clear cost determination, and a deep understanding of the value and services we offer to our clients. For the first time in the company’s history, I introduced precise revenue forecasting, which was crucial in shaping our sales strategy and achieving these outcomes. Additionally, I implemented advanced digital tools like PowerBI and WMS, optimizing workflow efficiency and improving data accuracy. I also modernized our existing CRM system, significantly enhancing its functionality, particularly through integration with PowerBI.I spearheaded a strategic pricing initiative that increased revenue while reducing administrative costs by 30% through process automation. Furthermore, I led a complete overhaul of the procurement department, streamlining processes, improving supplier relationships, and ensuring cost-effective purchasing strategies. These upgrades have been pivotal in enhancing data-driven decision-making. My initiatives also included launching the tracking of the effectiveness of regular preventive maintenance checks and introducing the practice of pre-calculating sales project estimates, significantly improving our project management and profitability analysis."

BIG provided outsourced Change management team, sales and marketing solutions for companies ranging from small to middle size to help them grow. We had a team qualified in business analysis, marketing, market research, direct and indirect sales and communication with customers. STELKOM October 2017 – July 2019 (interim management)With the support of the CEO, the main change promoter, I successfully turned around the whole company, which resulted in significant 5 times, profit increase and overcome the sales plan for 9 %. In this period, I have with the team; stabilized the cash flow, analyzed the company processes and implemented the ERP system, sales monitoring system, implemented a marketing department with a strong data-driven focus and customer oriented relationship management, and very important we have succeeded (with some layoffs and new comers) to change the internal climate to a positive one.CHIPOLO November 2017 - June 2018 (interim management)I have been called from the Chipolo CEO to help them in a major company crisis where they were facing an inevitably disaster strike. With weak control systems, accountability was very unclear. The company was losing money. They were strong on R&D but weak in international sales knowledge. The CEO asked me to help them to get organized, and to get back on track. After one month of deep analysis, with my team I started a quick 6-month rehabilitation process with focus on setting up a young sales team with a clear sales strategy and a useful cost accounting and accurate reporting of individual product profitability.As a head of a new established sales team, I helped them to open new opportunities in UK, Italy, Germany, Slovenia,.. I have set up an essential financial and sales monitoring system, which helped Chipolo to navigate the turbulent period. In 12 months’ rehab period Chipolo succeeded to stop the “bleeding”.

- Increased sales in the first 5 months for 4% and increased profit by 10%. - Optimizing inventory - detailed overview and inventory control, reducing the old obsolete stocks by 34% in the first 4 months.- Increasing market share in the Tableware RETAIL segment in Slovenia from 22% in 2015 to 39% in the 2017.- Optimizing the development of new products; The cost of new development compared to previous year decreased by 38.8%, new products sales in the first 12 months has increased by 505%.- Optimization of production; we achieved better utilization of individual production - less switching, higher productivity. - Creation and implementation of the company's strategyAwards and prizes: Marketing Excellence Grand Prize 2017 Marketing Award in the category "Companies in the B2B segment"About Hrastnik1860: manufacturing premium quality glass bottles, tableware and opal lighting. 57 M€ Sales. 750 employees.Hrastnik1860 is a Worldwide leader in manufacturing high quality glass bottles for luxury spirits like Super Premium Vodkas, Gins, Whiskies, Tequilas,..and also perfumery bottles, cosmetic jars,..

- Setting up a strong a marketing department. - implementation of the new brand Hrastnik1860 in all spheres of society, such as the changing external appearance, internal documents, publicity, etc.- Premium Business Club 1860 (PBC1860). Setting up the PBC1860 the cross-industry Innovation Hub, which supports all pillars of Sales & Marketing; looking for new solutions, partnerships and cooperation within and outside the company as well as the working group solves individual project tasks.- Achieve a leadership position in the domestic market.- Reinforce and further develop international business expansion.- Build a strategic road map (Retail, HoReCa and B2B segment)- Develop and implement a new customer centric go-to-market model based on partnership with local business partners and other stake holders allowing optimal coverage and penetration of all relevant sales channels.- Ensure proper organizational alignment.- Project Management methodology application (cross-functional workgroups and process development)- Marketing department re-organization, functional to product innovation and go to market support.- Brand repositioning, communication (traditional and digital) and PR.- Developed brand strategy, including business plan & sales strategy development.- Creation and devolpment of a winning internal culture to sustain new business strategy based on our core values (purity, passion and hearth) and promoting "maximum people partecipation" and "continuos self-improvement".Rewards / recognition;• Reddot Design Award,• Gold award in the selection of innovation Zasavje project Puzzle,• Silver award for innovation GZS project PBC1860• Recognition of the public selection for the Best Innovation 2016 Chamber of Commerce• Second place AmCham for the Best of the Best in the category of Openness

MBA Holding is a small start-up company with 22 co-founders from 5 different countries.Our activities are: Social Network development (www.MBA-friends.com), Networking, Targeted Events, Consulting, including business plan & sales strategy development. On mba-friends.com we publish weekly interviews and articles with distinguished Business Professionals from around the World.

Sales Manager for the CEE Region (Italy, Slovenia, Croatia, Serbia).Greiner Packaging Kavo creates the unique packaging proposition with bottles and containers for the food and non-food industries. A specialist for individual product solutions, it serves a variety of markets: food industry, chemical and pharmaceutical industries, cosmetics and special product solutions.

- managing the import and export of business- marketing management (developing new business - promotional bottled water with company logo -www.promocijskavoda.si). - reorganizing the purchase and sales department - key account management- cooperation in developing new projects (new products, from the design, functionality, end product)- making market analysis (in Slovenia and abroad)- finding new customers, trade partners - managing costs and the purchase of raw materials

- managing company's sales- key account management- branding of the www.zaposlitev.net

Strategic planning and development of the company, promotion activities, market analysis, networking and finding new business partners, organization of events( Cebit Hannover, Expoelectronica Moscow, Europeanbrokermeeting Barcelona, BrokerItmatch Portoroz).

As a student I was serving food and drinks for 4 summers in OLd Faithful Inn -Yellowstone National Park USA.....