As a results-driven Brand & Marketing executive with over 14 years of experience, I have driven growth and success in the automotive and consumer technology industries, navigating the complexities of both fast-paced startups and publicly listed companies.My journey began as Xiaomi's first local employee in Taiwan, where I was instrumental in launching the brand and its first smartphone flagship, setting the stage for subsequent mass-market product introductions. My role at Cheetah Mobile was pivotal in amplifying the global presence of its Android Apps, notably Clean Master and CM Security. In 2015, I played a key role in launching LeEco's (formerly Letv) business in India, leading to over 1 million smartphone sales in under 8 months.Transitioning to Zepp in the US, a publicly listed smart wearables company, I directed the marketing and RP strategy, elevating its sub-brand Amazfit to the 5th rank in the US market by sales volume, after Apple, Samsung, and Garmin and Fitbit. Since 2016, my focus has been on leading brand and marketing initiatives in the electric vehicle industry, leading the marketing groups at both Faraday Future and Karma Automotive.In my latest role since 2023 at Pebble, a VC-backed innovator aiming to redefine the RV industry with its all-electric, semi-autonomous travel trailers, I served as the Head of Brand & Marketing and the 7th employee. Here, I crafted and implemented a comprehensive brand strategy, developed the visual identity, launched the corporate website, and introduced the flagship vehicle, all in less than 6 months, marking a significant milestone in the company's journey.