Conducted comprehensive research to support pitching presentations, market reports, and business proposals, enhancing the agency's competitive edge. Monitored and analysed marketing trends across various sectors including healthcare, fashion, and FMCG in both conventional and digital channels, providing valuable insights for strategic decision-making.- Facilitated effective communication between clients and the McCann creative team, ensuring alignment of objectives and delivery of timely solutions.- Led a MW Truth Central research project on the subject of women’s health and the perception of key issues surrounding it, coordinated a team of two other interns in collecting, compiling and presenting the data.

Conducted in-depth competitive research focusing on the top contenders in the national OTC market, providing valuable insights for strategic planning and market positioning. Collaborated with creative agencies to ensure the adherence of promotional materials, including the official website of the company’s leading OTC brand Broncho-Munal, to Sandoz's rigorous policies and guidelines, maintaining brand integrity and regulatory compliance.- Spearheaded the development of a streamlined marketing event planning procedure, which was successfully implemented company-wide, optimising efficiency and ensuring consistent execution of event-related operations.- Contributed to a comprehensive mapping initiative of Key Opinion Leaders within the Cold & Flu market across Russia, facilitating targeted engagement and partnership opportunities.