Ivan Zen Oliveira Email & Phone Number

São Paulo, São Paulo, Brasil

Construção do planejamento de Visual Merchandising e Arquitetura das lojas, atuando desde análises de mercado, desenvolvimento de metas, Insights sobre resultados, interface com áreas estratégicas, como Marketing, Comercial e TI, além de gestão indireta das operações, gerando highlights sobre a performance da operação para todos os líderes, apoiando o crescimento das entregas em lojas físicas.Principais atividades;+ Liderança e construção do planejamento de VMs e Arquitetura de lojas físicas;+ Criação de Análises e Dashboards das ações da operação;+ Colaboração na definição do enxoval de Visual Merchandising para aplicação nos PDVs;+ Estruturação/Análises da performance operacional, atuando sobre desvios;+ Gestão de SKUs: performance e necessidades da operação

São Paulo, São Paulo, Brasil

Part of the Planning team in the area of Credit Products (Cards, Loans, Renegotiation, FGTS, etc.), he is responsible for all the construction of sales planning, market analysis, portfolio management, generating Insights for the Products area, besides the creation of Dashboards, being the focal point for the whole company to support the strategy.Key activities:+ Sales planning for all credit products+ Goal setting, results management, and deviations+ Market analysis, trends, and competitors+ Creating Dashboards of results for consultation by the entire leadership+ Interface with all the strategic/operational leadership of the company, recommending actions+ Project management, acting with demands for operational efficiency and relationship rules+ Together with the Product/Supply team, propose actions to improve products/processes+ To look at the consumer's buying journey, provoking strategic changes for everyone+ Development of executive presentations with strategic provocations+ Participation in strategic/tactical forums focused on accelerating results

São Paulo E Região, Brasil

Team member of the Strategic Planning team of VP B2C, he was responsible for analyzing and consolidating all strategic / tactical plans of the marketing and sales areas, generating insights for the executive leadership of the company regarding performance, revenue and operational actions to accelerate the business.Key activities:+ Analysis of results and trends, diagnosing deviations and needs;=+ Interface with the commercial and marketing teams, mapping actions and projections of impact on results+ Strategic discussion about each action with each of the leaders, generating Highlights+ Development of the entire strategic/commercial planning of the company+ Generation of the Book of information about each action for use by the executive leadership

São Paulo E Região, Brasil

As a member of the VP B2C Planning team, he was responsible for analyzing, developing and implementing all sales planning for the company's Core products, for all channels, including Telesales, Stores, Partners, Retail, Door to Door, among others, impacting +30K people.Key activities:+ Market analysis: competitors, Market Share, Infra etc+ Interface with strategic areas such as Marketing/Products, analyzing Investments+ Mapping of national/regional sales performance, aligning these to seasonalities+ Construction of national and regional goals, discussing each one with commercial leaders+ Development of Dashboards, acting on deviations+ Structuring/communication of the entire goals process

São Paulo E Região, Brasil

Responsible for Magazine Category Management, he was responsible for acting from market analysis, customer profile of each public, performance analysis, Planograma to Merchandising and Trade Marketing strategy in each of the partner retailers, such as GPA, Carrefour, Atacadão, Assaí, etc.Key activities;+ Magazine category leadership for ~30 major retailers+ Portfolio strategy for each one of the networks+ Mapping and revision of each partner's customer profile+ Definition of the Merchandising outfit to be applied in the POS+ Structuring/analysis of the operational performance, acting on deviations+ SKU management: registration, performance, needs+ Support to the portfolio for the operation, applying training and holding meetings+ Leadership of 6 people

São Paulo E Região, Brasil

Cotia, São Paulo, Brasil

Post-Graduation, Business Management With Emphasis On Marketing

Degree, Business Administration