Iva is an Electronic Engineer with a Master of Science in Mobile Communications and a Postgraduate degree in Audiovisual Interactivity (Transmedia storytelling). With over fifteen years of experience in the tech industry, she has a proven track record of leveraging technology to create meaningful client experiences.As an Innovation and Design Strategist, Iva applies Design Thinking to various industries, including SaaS, Pharma, FMCG, Travel, Shopping, Hospitality, Banking, Fintech, and e-commerce. She has expertise in managing stakeholders, complex business challenges, and design uncertainty through prototyping and iteration techniques.As a practitioner who has reinvented herself through hands-on learning activities, she is passionate about helping her clients achieve their goals through the power of design. She likes to say Design is how things work, not just how they look.