REMOTE WORK. International market and target audience research based on in-house methodology: PESTLE-analysis of UAE, Saudi Arabia creative economies, electric cars category for Charge.Cars (UK) (global markets infrastructure and legislation, identify key markets, develop portrait of key target (UHNWIs in USA, Europe, Middle East, Japan). 
Analytical research texts in English on MedTech, tech trends, electric cars, global market research, PESTLE-analysis. Analysis of global category and target audience trends for: VR and immersive reality, gaming, manufacturing, blockchain and NFT, internet of things, apps, remote work, internet technologies.

REMOTE WORK.Brands: KFC, Ikea, Unilever, Fazer, Korea Tourism Organisation, PepsiCo.Consumer trend reviews, Consumer Insights projects, Brand Strategy projects.Own methodology: Identifying, interpreting and implementing (local) trends, Insight Hunt.

Freelance translation in the sphere of marketing, Tech, IT, finance, etc.• translator for www.currency.com (crypto), • UX-writer for Yandex Go (taxi)

Remote freelance English UX editor/writer for Yango ride-hailing service

https://markswebb.com

Worked on the second launch of Beat By Dr. Dre in Russia. Other clients: adidas Originals, Heineken. Also new business.Put together a lot of brand concept videos.

Positioning: sandwich chains, TuttiFrutti frozen yoghurts in Russia, Russian online jewelry hypermarket. Communications plan for a National Geographic channel TV show.Regional branding project with Strelka Institute for Media, Architecture and Design.

Key clients: large Russian bank, Efes Beverage Group, Sandoz (OTC and Rx brands). Also new business.

Ad-hoc and regular articles and columns in Russian on different subjects based on researching global English-language resources: • urban studies, • new media, • literature (including book reviews)

Pepsi. Mobil1.New business.

Renault, CitiBank, Heineken.New business.

Temporary but full-time in-the-office employment with a lot of face-to-face interaction with client (Vodafone Hungary). Create briefs for a Vodafone Hungary unlimited tariff campaign.Analyze the market competitors.

• Key clients: Head&Shoulders (CEEMEA), Novartis (OTC, Russia: Voltaren, Sinecod, Fenistil, Lamisil, etc.).• Worked with Russian clients entering European, former CIS markets.• Worked on European market briefs with Saatchi&Saatchi X (Shopper Marketing).• Other clients: Nestea, The Coca-Cola Company, Mondelez, Dixy (convenience stores), Yandex (Russian competitor of Google), BCS (brokerage&finance).• Xploring (proprietary Saatchi method for mining consumer insights): Head&Shoulders, General Mills, Oral B, Nestle, Lurpak, Novartis, Dymov (sausages).• Desk research: current trends, innovations for trend reports, corporate blog and publications in press.• Produce visually innovative slide layouts, including mood videos for presentations (visuals, music selection, montage).

• Strategic development of the Internet provider web portal as a social network platform to increase users loyalty.• Relations with media content providers (Viasat, Turner).• Planning and coordination of BTL promo-activities. • Monitor competitors’ activity.

• Moved from administrative support of human resourcing, pipeline integrity analytics departments to internal marketing specialist (the company sponsored my second university education in marketing for further promotion). • Remained Top 5 translator (simultaneous and consecutive, Rus-Eng).

Trainee position to grow into a Junior Brand Manager role. • Helped on the company re-branding project (name, logo, look and feel, corporate culture, etc.) in cooperation with Landor & Associates, London.

Translator at Bushehr Nuclear Power Plant construction site (RUS-ENG).

Teaching English; Supervising International Activity of the Faculty.