Ivelisse Birk Email & Phone Number

Brooklyn, New York, United States

Greater New York City Area

Decreased the amount of days from a signed contract to rent collected by taking part in the mapping of our internal tool's user flow, ideating and implementing new processes for parts of the flow that remained unclear as reported from user testing, and creating additional feature upgrades such as a filtering options, modals containing necessary information, tooltips, distinguishing badges for easier use of the tool.Redesigned landing pages by prioritizing users and constructing the user experience to best suit those users interests and needs which resulted in a 20% increase in page conversions.Redesigned company location page to achieve SEO goals while revitalizing the page to include more useful information to users.Redesigned our existing direct mail design to be more imagery focused in an effort to distinguish the brand from other pieces of mail competing for the audience's attention. This was created as an HTML template in an effort to empower our growth team to edit their messaging to be location and offer specific.Sourced and coordinated with vendors to produce branded uniforms for our customer facing field team, creating a recognizable and trustworthy representation of our brand.Organized and shot team headshots and field photographs for original brand assets. Sourced and retouched imagery to match the subject matter for 43 articles on our blog.

Greater New York City Area

Collaborated with our UX Designer to finalize the framework of feature updates, then handled the interface design from lo-fi iterations to finalized screens. Worked with our engineering team to ensure designs were built to fidelity. This included presenting and walking through designs, creating and providing style guides, and completing QAs.Created an internal style guide to create consistency with our new branding in a leaner way that better suited a web environment. This included a new typeface with high readability on screens, web safe colors, a new icon set created with scalability and functionality in mind, and a grid system for responsive designs.

Greater New York City Area

Assisted in company rebranding across print and digital to create stronger brand recognition, build credibility, and to create a more enjoyable and simplistic web experience.Developed visual campaign strategies from conceptualization to finalized product while working collaboratively with members of the team to create copy that meets messaging goals, source and refine assets, and to incorporate group feedback.Managed two seasonal interns while providing art direction, design critique, and career-focused mentorship. Art directed and shot original photography to differentiate visuals from competitors and to create a visual strategy that is customized to fit company messaging.

Gainesville, Florida Area

Designed print and digital promotional material for campaigns and programs