Scott Iverson Email & Phone Number

Addison, Texas, Us

Built and lead the team to create content across the organization through videos, events, training courses, online resources, marketing campaigns, and podcasts.Lead rebranding efforts as company and sub-brands transitioned to a branded house architecture.Lead the redesign of member website including migration to a new content management system and the creation of a new sales site.

Amsterdam, North Holland, Nl

Lead creative team in the strategy and execution of more than 1,200 projects a year to support marketing teams across the divisionProvide creative and marketing consulting to teams across the organization in developing the best strategic execution to achieve their goalsLead re-branding of the Elsevier Education division, including the creation of an organizational value story and supporting value propositions and sales toolsCollaborate across Elsevier with diverse teams to create combined messaging and marketing executions for shared customer segments

Amsterdam, North Holland, Nl

Developed plan for conference presence and marketing for our strategic partnerships with leading electronic health record providersCollaborated across Elsevier Clinical Solutions to create organization value story and sales tools to target the institutional healthcare market Led re-branding implementation of Elsevier Clinical Solutions and more than 20 product lines following internal re-organization and corporate re-brandingManaged the social media team and the digital content created for the healthcare provider marketLed all internal communications of the division including executive presentations, addresses, and newsletters

Amsterdam, North Holland, Nl

Developed strategic plan to launch ClinicalKey within two key market segments comprising over 9,000 U.S. hospitals Led the branding strategy for the re-branding of Elsevier’s revitalized point of care contentManaged the strategic plan and development of ClinicalKey’s info site, its main promotional mediumWrote executive communications, speeches, and presentations, including a monthly newsletter for the Health Sciences division

Amsterdam, North Holland, Nl

Developed strategic plan that nearly tripled sales of institutional eBooks in one year from $1 million to nearly $3 million with a limited promotional budgetAwarded Marketer of the Year for Elsevier’s Global Clinical Reference division for sales results and team leadershipCreated marketing strategy and managed the team responsible for shifting The Clinics product line from a B2C to a B2B model Created an interactive campaign that generated over 250 leads from a database of just over 3,000 contactsDeveloped an interactive online application to drive product awareness and generate qualified sales leads Built consensus and collaboration between sales divisions to align sales process and exceed sales goals

Phoenix, Arizona , Us

Hired and managed the communication team to serve internal and external clients as the corporation grew from $30 million to $250 million in salesCreated strategic plans and executed direct mail, websites, online video, presentations, and other tactics to generate leads and promote recruiting eventsLed strategy and execution of marketing materials, brand identities, websites, and sales tools adopted by more than 1,000 business owners to increase salesProvided marketing consulting for independent business owners and managed development of marketing materials and brand identities for their companiesEditor and writer for award-winning monthly magazine, The CompassCreated and co-wrote Unleash the Animal in You, a unique motivational book for independent business owners, and created website to drive book sales

Phoenix, Arizona , Us

Managed freelance designers and writing staff to deliver creative projects for all company divisions Led the writing and publishing of The Successful Contractor magazine, published quarterly for over 50,000 business owners across North America Editor and writer for four monthly newsletters provided to enhance client retention of over 1,000 clientsWrote and created over 40 episodes of training series, Building an All Star Team, providing business owners with turnkey employee trainingCreated presentations, keynotes, and articles for executives and event speakers

As a Client Advisor for Clockwork Home Services' Success Group International division, I worked with independent business owners across the country to implement a proven system of business tactics to increase the profitability of their business.

Mba, Marketing

Bachelor'S Degree, Business/Corporate Communications