-Develop marketing strategy in line with international guidelines and local market needs-Localize/ develop integrated communication campaigns: ATL, Digital, Social, PR-Ensure continuous and proactive PR communication (Owned, Paid, Earned)-Communication crisis management-Lead and motivate 5 Direct Reports

- Develop and execute the communication strategy, set up yearly activity plan- Develop integrated image and tactical campaigns from planning till execution - Set up the corporate and brand PR strategy, execute PR activities, crisis management- Optimize media strategy, plan and control the budget, conduct consumer researches- Lead, develop and motivate a team of 5 Direct ReportsMajor Achievements:- Double-digit net sales growth YoY, MS development, gain back leading SOS/SOV position - Ensure leading SOV position in Media via pro-active communication approach

- Ensure Pet Care and Food KBP's delivery via right choices and disciplined strategy deployment. - Improve business model health via setting up the right portfolio and pricing- Promote and protect local market needs as part of the Regional Segment Team- Inspire and engage people, drive category vision with sales team- Set up yearly and mid-term business plans, manage marketing budget, media planning- Lead, develop and motivate a team of 5 Brand ManagersMajor Achievements:- Lean strategic portfolio transition, business model improvement- Breakthrough improvement in in team engagement (Gallup)

- Ensure proper proper brand and segment strategy deployment in CE regionMajor Achievements:- Business model improvement, implement lean business management