Ivette M. Yee

Ivette M. Yee Email and Phone Number

Editorial Publications Director and Global Content Strategist @ Florida, United States
Florida, United States
Ivette M. Yee's Location
Miami-Fort Lauderdale Area, United States
Ivette M. Yee's Contact Details
About Ivette M. Yee

Ivette Yee is a lead content strategist and editorial director with a strong background in brand and digital marketing, omni-channel communications, customer relationship management / journeys, multimedia, news content, special events, and reporting. Fluent in both English and Spanish, and proficient in reaching multicultural and diverse audiences, she is highly creative and adept at logistics, segmented communications, creating customer journeys, project management, and problem-solving on tight deadlines. Ms. Yee excels at creating strategic research-based marketing initiatives and communications, brand strategy, crafting results-driven email, key messages, press releases, ensuring media placements, fact sheets, case studies, fundraising letters, award-winning magazines, newsletters, and all collateral material. She is digital media savvy and has extensive experience in proactive and reactive media relations, crisis communication, change-management communication, process improvement, outreach, and support to various types of audiences and media outlets. Before transitioning into marketing and public relations, Ms. Yee was an award-winning reporter and cultural affairs columnist with positions at the Miami Herald, the South Florida Sun Sentinel, the Florida Times-Union, and Entertainment Weekly.

Ivette M. Yee's Current Company Details
Marriott Vacations Worldwide / Interval International

Marriott Vacations Worldwide / Interval International

Editorial Publications Director and Global Content Strategist
Florida, United States
Ivette M. Yee Work Experience Details
  • Marriott Vacations Worldwide / Interval International
    Editorial Publications Director And Global Content Strategist
    Marriott Vacations Worldwide / Interval International
    Florida, United States
  • Marriott Vacations Worldwide / Interval International
    Editorial Director & Digital Content Strategist
    Marriott Vacations Worldwide / Interval International May 2022 - Present
    Miami, Fl
    Responsible for spearheading multi-platform content strategy and digital content innovation for Marriott Vacation Worldwide/Interval International, including interactive storytelling and content strategy for the company’s Asia, N. America, Europe, and Latin American travel magazine editions. Also consults on all Interval International collateral and communication projects.
  • Florida International University
    Senior Manager, Chief Content Strategist, Brand & Email Marketing, Crm & Enrollment Communications
    Florida International University Jun 2018 - Jun 2022
    Miami/Fort Lauderdale Area
    As senior manager and chief content strategist of the new CRM & Enrollment Communications team at FlU, the fourth-largest university by enrollment in the U.S., Ivette Yee creates, implements, and ensures the timely development of high-quality external and internal multi-faceted communication and marketing campaigns utilizing Salesforce CRM and Marketing Cloud technology for a variety of constituents, including prospective undergraduate, graduate, doctoral, and international students, with the… Show more As senior manager and chief content strategist of the new CRM & Enrollment Communications team at FlU, the fourth-largest university by enrollment in the U.S., Ivette Yee creates, implements, and ensures the timely development of high-quality external and internal multi-faceted communication and marketing campaigns utilizing Salesforce CRM and Marketing Cloud technology for a variety of constituents, including prospective undergraduate, graduate, doctoral, and international students, with the overall goal to increase enrollment/yield and reduce melt. At FIU, the public research university in Miami, Ms. Yee recommends and enforces best practices in marketing and communication delivering ROI within the Enrollment Services Division and to more than half a dozen of the university's schools and colleges. Show less
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  • Florida International University
    Associate Director Of Student Recruitment & Marketing
    Florida International University Aug 2013 - Jun 2019
    Miami, Fl
    As associate director of Student Recruitment & Marketing in Undergraduate Admissions at Florida International University, Ivette Yee is responsible for the development of strategic communication and marketing initiatives for domestic and international recruitment of students, including the creation of a new suite of award-winning digital and printed marketing materials. Ms. Yee oversees communication and marketing efforts for student outreach. She works with FIU's marketing team to create… Show more As associate director of Student Recruitment & Marketing in Undergraduate Admissions at Florida International University, Ivette Yee is responsible for the development of strategic communication and marketing initiatives for domestic and international recruitment of students, including the creation of a new suite of award-winning digital and printed marketing materials. Ms. Yee oversees communication and marketing efforts for student outreach. She works with FIU's marketing team to create engaging collateral and to manage the university's growing brand. Ms. Yee also supervises FIU's campus tour program, which welcomes 17,000 visitors annually. She is currently involved in the launch of new marketing technology to enhance FIU's Enrollment Management & Services Division that works in tandem with CRM software. Show less
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  • University Of Miami
    Assistant Director Of Communications, School Of Communication
    University Of Miami Apr 2010 - Aug 2013
    Coral Gables, Fl
    Awarded the 2012 Outstanding Employee of the Year, Ivette Yee was responsible for internal and external communications and marketing across digital platforms as Assistant Director of Communications for UM's third largest school. She led media outreach efforts promoting news about the school, its programs, students, faculty and research initiatives with placement in national and international media, including major publications, such as The New York Times, The Washington Post, WIRED and NPR. A… Show more Awarded the 2012 Outstanding Employee of the Year, Ivette Yee was responsible for internal and external communications and marketing across digital platforms as Assistant Director of Communications for UM's third largest school. She led media outreach efforts promoting news about the school, its programs, students, faculty and research initiatives with placement in national and international media, including major publications, such as The New York Times, The Washington Post, WIRED and NPR. A skilled writer and editor, Ms. Yee is adept at developing and producing effective press releases, news content, speeches, e-newsletters, key messages, fact sheets, presentations, fundraising letters, and award-winning collateral material. She has developed and implemented comprehensive communication and marketing plans for the school and produced effective recruiting materials that incorporate words, vibrant visuals, and strong multimedia for prospective student engagement. She also created and maintains the school's digital media platforms and is well-versed in content management systems using and integrating various media, photos, video, and audio in communication delivery. Ms. Yee is creative and highly-skilled in logistics and project management, and helps oversee the school's website, com.miami.edu, collaborating on web redesign, usability and analytics. Ms. Yee also worked with UM's central media relations, President Donna Shalala's office, and Advancement leadership to assist with high-profile events, including Univision's 2012 Presidential Candidates Forum with President Barack Obama and Gov. Mitt Romney, a press conference and book signing by former Secretary of State Condoleeza Rice, and two visits/speeches by President Obama. In 2012, she was named the school's United Way Ambassador and organized fundraisers and massive employee outreach resulting a 60% increase in donations and $13,000 for the nonprofit. Show less
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  • University Of Miami College Of Arts & Sciences
    Editorial Director
    University Of Miami College Of Arts & Sciences Apr 2008 - Apr 2010
    University Of Miami
    As managing editor of Arts & Sciences magazine, an award-winning alumni publication at the University of Miami, Ivette Yee produced the majority of the magazine's written content, from story idea to published article, organized photo shoots and supervised layout and design, while managing a $100K budget. Ms. Yee also served as assistant director of communications for the College of Arts & Sciences, the university's third-largest academic unit.In this position, she launched the college's… Show more As managing editor of Arts & Sciences magazine, an award-winning alumni publication at the University of Miami, Ivette Yee produced the majority of the magazine's written content, from story idea to published article, organized photo shoots and supervised layout and design, while managing a $100K budget. Ms. Yee also served as assistant director of communications for the College of Arts & Sciences, the university's third-largest academic unit.In this position, she launched the college's social media initiatives, wrote effective press releases on faculty research, scholarly awards, and achievements with consistent media placement. Ms. Yee managed and produced engaging content for the college's web site and produced vibrant collateral materials, including recruitment brochures, ads, and fundraising materials for the College of Arts & Sciences. Show less
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  • South Florida Sun Sentinel
    Arts, Entertainment & Philanthropy Writer
    South Florida Sun Sentinel May 2003 - Apr 2008
    As an Arts, Entertainment & Philanthropy writer covering South Florida's cultural and philanthropic scene in affluent Palm Beach and Palm Beach County, Ivette Yee researched trends and wrote front-page stories on numerous high-profile cultural institutions and nonprofit organizations producing in-depth pieces on funding for the arts and growth issues. Stories included state budget cuts to the arts and non profits; rising admission costs at Florida museums and controversial firings at major non… Show more As an Arts, Entertainment & Philanthropy writer covering South Florida's cultural and philanthropic scene in affluent Palm Beach and Palm Beach County, Ivette Yee researched trends and wrote front-page stories on numerous high-profile cultural institutions and nonprofit organizations producing in-depth pieces on funding for the arts and growth issues. Stories included state budget cuts to the arts and non profits; rising admission costs at Florida museums and controversial firings at major non profit organizations such as the American Red Cross.In this position, she interviewed high-ranking officials in the arts and nonprofit sectors, and dignitaries, including former First Lady Laura Bush. She also examined public records and conducted in-depth research to produce investigative stories about the business behind the arts. Show less
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  • Asian American Journalists Association
    President, Florida Chapter & National Convention Co-Chair
    Asian American Journalists Association Jan 2005 - Jul 2007
    Miami, Fl
    The Asian American Journalists Association (AAJA) is a nonprofit educational and professional organization with more than 1,600 members across the United States and Asia. Since its founding, AAJA has been at the forefront of change in the journalism industry providing a means of community and support among Asian American and Pacific Islander (AAPI) journalists, and in advancing AAPI journalists as news managers and media executives. The organization also provides encouragement, information… Show more The Asian American Journalists Association (AAJA) is a nonprofit educational and professional organization with more than 1,600 members across the United States and Asia. Since its founding, AAJA has been at the forefront of change in the journalism industry providing a means of community and support among Asian American and Pacific Islander (AAPI) journalists, and in advancing AAPI journalists as news managers and media executives. The organization also provides encouragement, information, advice and scholarship assistance to AAPI students who aspire to professional journalism careers. AAJA is active in researching and pointing out when news media organizations stray from accuracy and fairness in the coverage of Asian Americans and Pacific Islanders and AAPI issues. As the president of AAJA's Florida chapter, Ivette Yee was responsible for fundraising, event planning, membership drives and unity events with other minority organizations. She also provided outreach to young journalists and high school students, and supported the national chapter on major events and initiatives. During her time as president, the chapter published it's first cookbook with recipes from members and their families. In 2007, Ms. Yee spearheaded efforts to host AAJA's first national convention in Miami. The convention was co-sponsored by the Tribune Publishing Company and drew more than 1,000 guests, including executives from Time Warner Inc. and the New York Times Company. Show less
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  • The Florida Times Union
    Arts Columnist
    The Florida Times Union Sep 2001 - Apr 2003
    As the Arts Columnist for the Florida Times Union, North Florida's newspaper of record, Ivette Yee was responsible for all visual and performing arts coverage in Jacksonville, including art exhibit previews, theater advances, profiles and celebrity interviews (Eve Ensler of the Vagina Monologues, lyricist and composer Tim Rice and actress Ann-Margret). She also researched front-page stories such as the decline in audiences for the ballet, the state of Jacksonville’s government-subsidized… Show more As the Arts Columnist for the Florida Times Union, North Florida's newspaper of record, Ivette Yee was responsible for all visual and performing arts coverage in Jacksonville, including art exhibit previews, theater advances, profiles and celebrity interviews (Eve Ensler of the Vagina Monologues, lyricist and composer Tim Rice and actress Ann-Margret). She also researched front-page stories such as the decline in audiences for the ballet, the state of Jacksonville’s government-subsidized symphony, and how the bear market affects arts organizations. Her weekly column, "State of the Arts," grew a sizable following. Show less
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  • The Miami Herald
    Reporter
    The Miami Herald Apr 1998 - Aug 2001
    Beat reporter for two cities covering crime, government and lifestyles. Wrote investigative pieces on the rise of distraction thefts, municipal incorporation and how limestone blasting damaged homes. Contributed to the Herald's Pulitzer Prize-winning coverage of the Elián González saga and the 2000 presidential election debacle. Wrote for the Herald's Living & Arts section and developed a bimonthly column about unique celebrations in Sunday's Tropical Life section called Life of the Party.
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  • Edelman Public Relations
    Account Executive
    Edelman Public Relations 1998 - 1999
    At Edelman Public Relations, Ivette Yee wrote press releases, handled key messaging and assisted media at client-sponsored events for a wide range of Fortune 500 clients including Ericsson, Bacardi USA, and DuPont. She also produced and wrote articles for Bacardi USA’s quarterly corporate magazine, Spirit, and organized photo shoots for the magazine. Ms. Yee helped launch Ericsson’s first online awards program, the Ericsson Internet Community Awards (ERICA), for philanthropic achievement which… Show more At Edelman Public Relations, Ivette Yee wrote press releases, handled key messaging and assisted media at client-sponsored events for a wide range of Fortune 500 clients including Ericsson, Bacardi USA, and DuPont. She also produced and wrote articles for Bacardi USA’s quarterly corporate magazine, Spirit, and organized photo shoots for the magazine. Ms. Yee helped launch Ericsson’s first online awards program, the Ericsson Internet Community Awards (ERICA), for philanthropic achievement which required reviewing hundreds of proposals, handling public inquiries and securing judges such as Jane Metcalfe, co-founder of WIRED. Show less
  • Entertainment Weekly
    Editorial Intern
    Entertainment Weekly Jun 1997 - Sep 1997
    New York, New York
    Ivette Yee was an editorial intern assisting all editors and writers at the magazine. She helped with research and fact-checking, attended story meetings, and pitched story ideas to top editors. Ms. Yee was selected as the first intern that summer to have a short piece featuring an interview with actor Vince Vaughn about action figures created for Steven Spielberg's Jurassic Park, The Lost World. Other published briefs include an item about the alien pug in Men In Black. Ms. Yee was chosen by… Show more Ivette Yee was an editorial intern assisting all editors and writers at the magazine. She helped with research and fact-checking, attended story meetings, and pitched story ideas to top editors. Ms. Yee was selected as the first intern that summer to have a short piece featuring an interview with actor Vince Vaughn about action figures created for Steven Spielberg's Jurassic Park, The Lost World. Other published briefs include an item about the alien pug in Men In Black. Ms. Yee was chosen by top editors to assist with the magazine's high-profile Fall Movie Preview issue. Show less
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Ivette M. Yee Skills

Press Releases Media Relations Journalism Social Media Publicity Newsletters Public Relations Web Content Editing Storytelling Publications Multimedia News Writing Blogging Public Speaking Ap Style Strategic Communications Crisis Communications Fundraising Social Networking Event Planning Facebook Digital Media Marketing Communications Writing Newspaper Copy Editing Research Nonprofits Editorial Breaking News Feature Articles Online Journalism Advertising Newspapers Leadership New Media Publishing Magazines Community Outreach Creative Writing Event Management Enps Social Media Marketing Marketing Spanish Video Photoshop Interviews

Ivette M. Yee Education Details

Frequently Asked Questions about Ivette M. Yee

What company does Ivette M. Yee work for?

Ivette M. Yee works for Marriott Vacations Worldwide / Interval International

What is Ivette M. Yee's role at the current company?

Ivette M. Yee's current role is Editorial Publications Director and Global Content Strategist.

What is Ivette M. Yee's email address?

Ivette M. Yee's email address is im****@****fiu.edu

What is Ivette M. Yee's direct phone number?

Ivette M. Yee's direct phone number is +130524*****

What schools did Ivette M. Yee attend?

Ivette M. Yee attended University Of Miami, University Of Miami.

What are some of Ivette M. Yee's interests?

Ivette M. Yee has interest in Writing, South Florida Red Cross, Edna Buchanan, Poison, Miami Hurricanes, Community, Arts And Entertainment, Philadthropy, Art Museum, Nope Task Force.

What skills is Ivette M. Yee known for?

Ivette M. Yee has skills like Press Releases, Media Relations, Journalism, Social Media, Publicity, Newsletters, Public Relations, Web Content, Editing, Storytelling, Publications, Multimedia.

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