The Hybrid Consultancy is a strategic design & innovation consultancy that I founded with the believe that designers bring more to the table than just styling of products these days. We develop (new) products, guide implementation, consult on innovation management and align the silos within your organization. As true Hybrids, we combine the best of strategy and design.A selection of our services:product design | service design | value proposition | branding | business case… Show more The Hybrid Consultancy is a strategic design & innovation consultancy that I founded with the believe that designers bring more to the table than just styling of products these days. We develop (new) products, guide implementation, consult on innovation management and align the silos within your organization. As true Hybrids, we combine the best of strategy and design.A selection of our services:product design | service design | value proposition | branding | business case design | product visualization | engineering | interface design | venturing | strategy | market/user research Check out thehybridconsultancy.com for more information. We are always happy to help. Show less

Operations, process optimization, service design, branding, tender management, (new) business developmentMy responsibilities at the Scheffer companies, the family owned companies I grew up with, incorporate a broad variety of activities. These vary from daily operations to long-term strategy development and value creation.Exploring potential and pushing the envelope of innovation is what drives me most on a daily basis. To direct and transform the typical daily affairs into a… Show more Operations, process optimization, service design, branding, tender management, (new) business developmentMy responsibilities at the Scheffer companies, the family owned companies I grew up with, incorporate a broad variety of activities. These vary from daily operations to long-term strategy development and value creation.Exploring potential and pushing the envelope of innovation is what drives me most on a daily basis. To direct and transform the typical daily affairs into a course of events that includes innovative thinking and competitive advantage on the long term is what I am good at and what I love to do most. Taking into account that innovation does not necessarily incorporate lengthy processes with the need for the accompanying investments, I believe that my background in design, design thinking and philosophy enables me to find feasible solutions with direct results. Show less

Since I grew up in an entrepreneurial family, I got inspired by our family business at a young age and really involved with it during my studies. My work varied from writing and designing sustainability reports and tenders to making presentations and UX design for the digital customer experience.

Master Thesis at at Kärcher at the professional products design team. During this project, I created a design strategy that transforms the traditional focus on the city sweepers and accompanying products to a value that goes beyond this product oriented focus.

Responsible for the organization of sailing regattas and rule compliance in the Netherlands.

As a local party being runned by students, STIP is a rarity in the world. During the preparations before the elections held in Delft, march 2010, I was responsible for the external relations and communication.