Head Of Product Management - Digital
CurrentDirect the ideation, design, development and implementation of digital experience platform of configurable web and mobile application components across multiple countries and product lines supporting D2C, B2B and B2B2C channels. Lead overall digital product roadmap, user research, go-to market strategy, delivery and budget while building capabilities within new countries and regions, and prospecting requests (RFIs & RFPs) to pilot and proof of concepts. Steer the integration and adoption of digital products, develop and improve processes supporting overall technology product management to drive efficiency, reduce costs and enhance product delivery.★ Hired as a Digital Product Director; promoted to Head of Digital Product Management.★ Designed and implemented a multi-faceted product organization for newly formed Digital organization, instilling processes and structure with clearly defined product KPIs and OKRs to provide transparency into product delivery. ★ Mentored and guided geographically dispersed teams delivering product management, analysis, UX, configuration, integration and quality assurance for the enterprise digital product solutions supporting 17 countries.★ Cultivated and retained relationships with clients by facilitating sessions to outline integration requirements and technology product needs for successful implementations across telecommunication, finance, retail, and technology industries, with key clients including, but not limited to, Amazon, Apple, Google, Samsung, T-Mobile, Lowe's, JPM Chase, and American Express.★ Increased web traffic by 30% and improved web conversion funnel rates by 65% through product designs, user research, operational process improvements, marketing efforts, and performance tuning.★ Generated 38% increase in user engagements through UX/CX optimizations and new product features.★ Implemented machine learning (ML) and artificial intelligence (AI) techniques to optimize digital experience and call center operations.