Ivona Roșca Email & Phone Number

Bucharest, Romania

Clients: Kaercher, Decathlon, OutletMAG, Zentiva, Accasa, Token, Odero• Management of the Zitec's Strategy team, providing alignment with the company's and business line's goals, together with performance management, team motivation and growth;• Develop Digital Marketing strategies for existing clients and for prospects, identify the best approach for their business goals• Elaboration of financial proposals to clients and prospects;• Develop complex digital market analysis based on industry signals and insights, market studies with external collaborators • Coordinate the implementation of complex digital marketing projects • Account management for selected clients• Continuous improvement of technical and commercial procedures within the agency;• Work closely with the IGT team to make strategic and financial proposals for grants;• Collaborate closely with the DMD & sales team for business development strategies and implementation• Project Management for mix resources projects and collaborate closely with the software development teams• Speaker for internal and external digital marketing events• Networking at dedicated internal and external digital marketing events

Clients: Kaercher, Decathlon, ASE, Romania de 10, Damian Draghici, Global Women in Tech, Above• Develop Digital Marketing strategies for existing clients and for prospects, identify the best approach for their business goals• Elaboration of financial proposals to clients and prospects;• Coordinate and implement digital marketing projects • Account management for selected clients• Manage budgets for digital marketing campaigns (Digital Media, SEO, Social Media, Email Marketing)• Create real-time custom reporting dashboards for optimizing results and KPIs• Analysis, reporting and making recommendations to clients;• Performance management within the allocated DM marketing team, providing alignment with project goals, together with team motivation and growth.• Continuous improvement of technical and commercial procedures within the agency;• Work closely with the IGT team to make strategic and financial proposals for grants;• Collaborate closely with the DMD & sales team for strategy development and implementation• Project Management for mix resources projects and collaborate closely with the software development teams

Bucharest, Romania

Clients: Groupama, Google Atelierul Digital, La Fantana, City Grill, Caru' cu Bere, Restaurand Pescarus, Hanul lui Manuc, iELM, Techsoup, BathroomsByDesign, Agriplanta, OneLiving, Evohoreca, Studio 32, Bitolia Gallery• Performance management for digital marketing specialists within the Digital Marketing Team by providing career paths and personal growth objectives and helping them meet the required KPIs,• Creating financial and strategy proposals for prospects based on initial digital marketing analysis and on the client's business goals,• Creating throughout digital marketing analyses for business in various industries taking into account the client’s goals and objective, target audience and behavior, market size and potential and latest digital trends. This includes: Technical SEO Audits, User Experience Audits, Performance Analysis, Market Potential Analysis,• Creating end-to-end digital marketing strategies and defining goals and KPIs based on the client's overall business objectives,• Project and account management - coordinating mixed teams (digital marketing specialists, designers, front-end engineers etc) in order to deliver complex digital projects• Monitorization, optimization and analysis of digital campaigns in order to identify potential threats, challenges and opportunities and using these insights to improve the overall performance of those campaigns and meet the project's KPIs• Budget estimations & resource allocations for digital projects

Bucharest, Romania

Clients: Orhideea Spa, Paravion, Groupama, City Grill, Caru' cu Bere, Restaurand Pescarus, Hanul lui Manuc, iELM, Techsoup• Planning, implementing, monitoring and optimizing Display, (Dynamic) Remarketing, Customer Match, Video, Mobile Apps, Facebook, Instagram and LinkedIn campaigns Social MediaData Analytics & Insights Analysis• Analyzing traffic sources, user behavior, conversion funnels, audience groups and develop improvement recommendations• Online Marketing analysis for our clients taking into consideration aspects like user experience, traffic and sales/leads potential, website architecture, competitors analysis, market research, on page and off-page SEO metrics, user behavior, mobile optimization and channel mix.Performance Campaigns• Research & analysis based on industry insights in order to create relevant digital marketing strategies that are able to help our client reach his business goals• Analyzing the website in terms of products/services, identify relevant search terms used by the users on Google and creating AdWords search campaign based on this analysis as well as on the needs of the business• Setting, monitoring and optimizing PPC campaigns (Google AdWords and Facebook)• Creating monthly performance reports for the clientsSearch Engine Optimization• Creating technical SEO audits in order to generate recommendations for the website in order to increase the organic traffic by ranking higher in the SERPs for relevant search terms.• Conversion Rate Optimization by analyzing websites by creating UX scenarios for different personas in order to identify potential bottlenecks in the conversion funnel• Creating relevant and engaging content for the end users while making sure this content is optimized for the search engines.Social Media• Analyzing the brand's presence on Social Media and developing recommendations on improving the the brand visibility and user engagement Web Analytics

Bucharest, Romania

Clients: MAM Bricolaj, RematHolding Romania• Planning, implementing, monitoring and optimizing Google AdWords and Social Media CampaignsPerformance Campaigns• Analyzing the website in terms of products/services, identify relevant search terms used by the users on Google and creating AdWords search campaign based on this analysis as well as on the needs of the business• Setting, monitoring and optimizing PPC campaigns (Google AdWords and Facebook)Search Engine Optimization• Implementing SEO strategies based on an initial analysis• Content creation in order to optimize the website for specific keywordsSocial Media• Analyzing the brand's presence on Social Media and developing recommendations on improving the the brand visibility and user engagement Web Analytics• Create a content plan and implement strategic communication on Social Media platforms

Bucharest, Romania

Clients: BCR Asigurari de Viata.• Based on an initial brief from the client, develop creative ideas and concepts for innovative campaigns;• Collaborate with art directors, designers, content makers and producers on projects from the initial briefing through their implementation;• Create visible campaigns, across all media;• Develop creative video scripts for TV ads and supervise the entire production end-to-end in close collaboration with a on set director• Create concepts and scripts for radio ads and radio contests • Create innovative concepts for corporate events

Bucharest, Romania

Clients: Audi, Porsche Finance Group, Porsche Asigurari, Burger King, Wienerberger, Gorenje, Euromedic, City Pharma, Ritter Sport, Schwartau, Monsanto, Saunier Duval, Wu Xing, Bogart.• Interpreting account briefs• Research clients, their competitors and the target audience• Produce original, clear and relevant concepts /ideas/messages/scripts, and present these to clients and colleagues• Collaborate closely with Creative Director and Art Director in order to implement creative concepts, develop presentations and key visuals• Write slogans and relevant and impactful copy based on the initial concept and brief• Create advertising strategies both for ATL and BTL channels.• Develop creative and innovative concepts for offline events• Develop creative and interactive concepts and mechanisms for offline in store activations such as sampling events or contests

Bucharest, Romania

My responsibilities:- Developing and promoting articles for white hat and black hat SEO strategies;- The upkeep of the client's blogs with articles and advertising copy;- Site optimization and content;- The development and implementation of different strategies.Brands I have worked for: Custom Neon Signs, Luxury Watches, Florida Eye Care MedicalCenter.Accomplishments:- Raising the traffic on the web sites of our clients;- Growing awareness regarding the brands we were promoting.

Master’S Degree, Consultanta Si Expertiza In Publicitate

Activities and Societies: Prime Romania

Bachelor’S Degree, Public Relations, Advertising, And Applied Communication

Activities and Societies: Prime Romania