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Marketing Lifetime Achievement Award recipient. CMO and CEO. Serial entrepreneur. Best Selling Author. Founder of Vantage Creative Group and Bridge by Design. Former Head of Marketing at Avocados From Mexico from 2014 through 2023. Built the brand’s digital Award Winning practice from the ground up and led the innovation agenda that positioned it as the most innovative brand in the world in 2021. _______________________________Hello everyone! I’m Ivonne Kinser, an eternal nonconformist with the conventional and a passionate enthusiast of “neocreativism.”Throughout my career, I’ve explored the frontiers of digital disruptivism and cognosurgence, a term I use to describe the mind’s ability to create realities from ideas that didn’t exist before.From my time as a digital pioneer at American Airlines, where in 2002 I orchestrated the first digital deployment of the world’s largest airline across 20 countries in Latin America, to my role at Avocados From Mexico, where I pushed the boundaries of technological creativity in marketing—my mission has always been to transcend traditional frameworks.I believe the real magic happens in what I call the “thinkflow,” a state where critical thinking merges with bold imagination, generating creativism: creativity that transforms and creates new ways of seeing the world.My approach, which I share in my book THINK (available on Amazon and Audible), explores how to unleash the neomental potential to reprogram our way of thinking and unlock what I call the exponential mind.Awards and Accolades:+ Amazon best selling author. + First Latina Recipient of the Lifetime Achievement Award from the American Marketing Association - 2022+ Best performing Super Bowl digital campaign for six consecutive years. (Avocados From Mexico).- More than 40 accolades for performance and creativity (Avocados From Mexico). - Named one of the 100 most influential Latinas in the U.S. - 2021, 2022 and 2024.+ Recipient of the Changing the Game Award Brainwave category by She Runs It. - 2018Industry Experience:CPGFood & BeverageFashionApparelManufacturingRetailTransportationTourismAutomotiveCPGHome Decor.
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Chief Marketing OfficerMccraw Law GroupUnited States -
Chief Marketing OfficerHoplark Jul 2024 - PresentBoulder, Colorado, UsWe’re what happens when you brew tea like a craft beer and we exist to blow up boring. Our incredible, wondrous lives can be so boring and routine if we let them. At Hoplark, we’re on a mission to shake up the way people drink for fun.How? By trying new things.By keeping life fresh and exciting every day. Constantly seeking out new experiences. By actively forgetting all the muscle memory and letting our imaginations run wild, just to see where it leads.Whatever the result, we’ll have learned something new, and we’ll have a damn blast doing it.That’s progress. And that’s the future of craft brewing we want to live in. -
Founder | CeoVantage Creative Group Jun 2023 - PresentDallas, Texas, UsVantage Creative Group encompasses Vantage Innovation Lab, Vantage Studio, and Bridge by Design. We master the digital marketing toolbox to drive off-the-chart performance and brand growth. We simply skip the BS to get things done fast and effectively, growing brands and businesses. -
Founder | CeoBridge By Design Jun 2024 - PresentA company of Vantage Creative Group.The future of design. A digital platform that connects brands and agencies with designers and web developers from around the world, streamlining and enhancing the cost efficiency of design and web development through an "All You Can Design" subscription model. -
Innovation Advisor | Contributing WriterThe Food Institute Jun 2023 - PresentPine Brook, Nj, Us -
Mba Program Guest LecturerIpade Business School Nov 2023 - PresentMéxico, Distrito Federal, MxIPADE Business School | Private university in Mexico ranked as the number one business school in Latin America. -
Head Of MarketingAvocados From Mexico Jul 2014 - Jun 2023Irving, Texas, UsAs the former Head of Marketing, I oversaw all aspects of marketing, including data analytics, media, brand, and digital marketing. I led the innovation agenda that placed Avocados From Mexico on the prestigious list of the most innovative companies in the world, as recognized by Fast Company. We proudly ranked number one in the branding category. -
Head Of Digital Marketing & EcommerceAvocados From Mexico Sep 2014 - May 2023Irving, Texas, UsSince 2014, I led the brand's digital efforts and built the capabilities from scratch. Under my guidance, Avocados From Mexico achieved significant recognition, including being listed as one of Fast Company's Most Innovative Companies in 2021 and making it to the Top 100 Best Workplaces for Innovators in 2020. -
Executive Board MemberFast Company Executive Board Sep 2021 - Sep 2022Fast Company Executive Board is an invitation-only organization comprised of company founders, executives, and leaders who are defining the future of business through design, innovation, creativity, and impact. -
Advisor To The BoardTraction Labs Inc Aug 2017 - Aug 2022San Francisco, Ca, UsAdvisor to the Traction Labs' Board of Directors. Traction Labs is a NYC, Silicon Valley and L.A. based series A stage company, that went through Y combinator and was backed by tier 1 VCs including New Enterprise Associates, Lightbank, and Google Ventures. -
Principal | FounderIfashion Inc. Feb 2011 - Sep 2018Coppell, Texas, UsIFashion is a fashion marketing company. An entrepreneurial venture aimed to develop international up-and-coming fashion labels in the U.S. Efforts included B2B client acquisition, market development, digital presence development, and public relations for eight international fashion labels. -
Director Of Digital Marketing & Public RelationsHaggar Clothing Co. Sep 2013 - Jul 2014Farmers Branch, Texas, UsLed PR and digital efforts as part of a transformational team seeking to refresh and modernize a legacy brand. ABOUT HAGGAR:Founded in 1926 Haggar Clothing Co. today commands the #1 market position in men's dress pants in the United States, as well as the #2 share in men's casual pants, and has been a leader in men's apparel for over 85 years.Within my responsibilities at Haggar Clothing, I created high-quality and highly creative marketing strategies for web, mobile, social media and public relations, and oversaw their implementation; analyzed social media data and investigated new growth opportunities within the digital space; cultivated effective partnerships with technology providers; and developed and fostered media relations with traditional media and new media influencers (bloggers), among others. -
Marketing DirectorWepower Shop Aug 2011 - Sep 2013New York, Ny, UsJoined the digital social retailer startup to build and market the first community-powered digital retailer to monetize social commerce. Led the development of the e-Commerce platform as well as the go-to-market strategy and brand and communication strategy including its core proposition WePower™. Defined and implemented strategies to collect and analyze customer behavioral data/analytics while introducing personalized offers in the early stages of the Big Data revolution. -
Account DirectorRichards/Lerma Jan 2011 - Feb 2012Dallas, Tx, UsA full-service branding, creative and interactive Multicultural agency part of The Richards Group, (the largest independent general market agency in the U.S. with a staff of over 600 and annual billings around $1 billion). -
Vice President Of International Business DevelopmentDallas Market Center Dec 2007 - Dec 2011Dallas, Tx, UsAs the Vice President of International Business Development for the Dallas Market Center, I increased international foot traffic by 170% in the Retail Lighting category and broke a 50-year international attendance record in the fashion category. I accomplished such by uncovering hidden market opportunities and leveraging non-traditional market development approaches. About DMC:An international market center and trade show management company based in Dallas. MCMC and its owner, Crow Holdings, own or manage market centers and trade shows on three continents – Asia (ShanghaiMart), Europe (Trade Mart Brussels), and North America (Dallas Market Center and GlobalTex) totaling approximately 10 million square feet, more than any other single company. -
Advertising And Marketing ManagerAmerican Airlines Jan 2010 - Jan 2011Dallas-Fort Worth, Texas, UsConceptualized and developed advertising and marketing plans for multiple U.S. brands in a variety of industries and verticals, leveraging American Airlines' offline and online channels. -
Account DirectorThe Richards Group Sep 2006 - Dec 2007Dallas, Texas, UsI pitched, won, and managed the U.S Hispanic business for multiple brands including Advance Auto Parts, RAM Trucks, HoneyBaked Ham, Hyundai, and Fruit of the Loom, among others. As the first multicultural expert hired by the agency to develop the Hispanic business, I hold multiple roles simultaneously including strategic planning, creative development, and brand management.ABOUT TRG:The largest independently owned agency in the country. -
Senior International Account Executive For American AirlinesTm Advertising A Mccann Worldgroup Company Sep 2001 - Sep 2006Dallas, Texas, UsI managed the American Airlines account across 20 countries in Latin America. My role consisted in adapting the brand to gain relevancy across the LATAM region considering the nuances of each market, without losing its essence and the core strategy.ABOUT TM:Formerly Temerlin McClain. A full-service agency with offices in Dallas, Seattle, Austin, Houston, New Orleans, and Toronto, one of the largest full-service agencies in the southern US. Notable work includes ads for American Airlines and Nationwide Insurance They operate independently within the McCann-Erickson network as part of the Interpublic Group of Companies.
Ivonne Kinser Skills
Ivonne Kinser Education Details
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Stanford University Graduate School Of BusinessThe Emerging Cmo: Strategic Marketing Leadership -
Stanford University School Of EngineeringStanford Digital Transformation Certificate -
Northwestern University - Kellogg School Of ManagementOrganizational Leadership Specialization -
Yale School Of ManagementDeveloping A Culture Of Innovation -
Yale School Of ManagementMarketing Transformation In A Digital Age -
Harvard Extension SchoolLeadership Profesional Development Program -
Harvard Extension SchoolOrganizational Leadership -
Smu Cox School Of BusinessMaster Negotiation -
Kellogg Executive EducationBusiness
Frequently Asked Questions about Ivonne Kinser
What company does Ivonne Kinser work for?
Ivonne Kinser works for Mccraw Law Group
What is Ivonne Kinser's role at the current company?
Ivonne Kinser's current role is Chief Marketing Officer.
What is Ivonne Kinser's email address?
Ivonne Kinser's email address is iv****@****ail.com
What is Ivonne Kinser's direct phone number?
Ivonne Kinser's direct phone number is +121449*****
What schools did Ivonne Kinser attend?
Ivonne Kinser attended Stanford University Graduate School Of Business, Stanford University School Of Engineering, Northwestern University - Kellogg School Of Management, Yale School Of Management, Yale School Of Management, Harvard Extension School, Harvard Extension School, Smu Cox School Of Business, Kellogg Executive Education.
What are some of Ivonne Kinser's interests?
Ivonne Kinser has interest in Innovation, Networking, Children, E Commerce, Social Media, Technology, Qualitatively Intelligence, Startups Philosophy, Cycling, Consumer Trends.
What skills is Ivonne Kinser known for?
Ivonne Kinser has skills like Integrated Marketing, Global Marketing, Digital Marketing, Lead Generation, Marketing Strategy, Social Media Marketing, Sem, Multicultural Marketing, Innovation, Creative Solutions, Entrepreneurship, Marketing.
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