Ivonne Muriel

Ivonne Muriel Email and Phone Number

Director, Marketing & Comms| Strategy Digital Business| Loyalty | Customer Experience | Branding @ IPG Mediabrands Colombia
bogotá d.c., bogota d.c., colombia
Ivonne Muriel's Location
Colombia, Colombia
Ivonne Muriel's Contact Details

Ivonne Muriel work email

Ivonne Muriel personal email

n/a
About Ivonne Muriel

Computer Engineer, Bilingual with more than 15 years of experience working in various markets and sectors in Colombia, Latam and USA.Directing and Leading Strategic Areas in Marketing, Communications, Loyalty and Customer Experience for different clients in the market. Extensive knowledge analyzing and identifying business opportunities, in the creation and development of Growth Marketing and Brand Strategies.Global thinking, analytical, innovative, creative and strategic developing high-impact products, Leader to work with interdisciplinary teams, ability to adapt in multicultural environments, ease of relating with management and organizational levels and with a sense of belonging, responsibility and commitment

Ivonne Muriel's Current Company Details
IPG Mediabrands Colombia

Ipg Mediabrands Colombia

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Director, Marketing & Comms| Strategy Digital Business| Loyalty | Customer Experience | Branding
bogotá d.c., bogota d.c., colombia
Employees:
14
Ivonne Muriel Work Experience Details
  • Ipg Mediabrands Colombia
    Director, Digital Negotiations 🇨🇴
    Ipg Mediabrands Colombia Apr 2024 - Present
  • Ppm
    Director, Marketing & Comms (Brand & Digital) 🇪🇨
    Ppm Feb 2022 - Present
    Quito, Pichincha, Ecuador
    •(Digital Business Industry)•Growth strategies for the Club Miles and Pichincha Miles brands.•Brand Strategy (ATL & Digital)•Creation of Loyalty Management products.•Business and Marketing Plan for each program.•Compliance with KPIs of the customer life cycle and brand sales
  • Mullenlowe Delta
    General Director, Diners Ecuador & Peru 🇪🇨🇵🇪
    Mullenlowe Delta Jan 2020 - Present
    Quito, Pichincha, Ecuador
    • (Digital Business Industry & ATL)• Comprehensive management of the service teams and agencies of the Quito Publishing group for the account (Master agency).• Public relations, Media, Creativity, Performance, Web development etc.• Brand Digital Strategy Design.• Control and monitoring of budget in investment in Media and creativity.• Investment growth within agencies
  • Rcn Radio
    National Digital Business Director Rcn Radio & Rcn Tv 🇨🇴
    Rcn Radio Mar 2017 - Present
    Colombia
    • (Digital Business Industry & ATL)• Creation of the Digital Commercial Area for the Ardila Lulle media. (Teams: Commercial, Product/Creative, AdOps, Analytics and audiences).• Development of the Programmatic sales area.• Internal support in companies for Digital Transformation.• Responsible for Digital Revenue and integration with Traditional Channels.
  • Caracol Radio
    Sales Director/Digital Strategy (Glp -Grupo Prisa)🇨🇴
    Caracol Radio Sep 2015 - Jan 2017
    Colombia
    •(Digital Business Industry & ATL)• Management of the Product and Sales Strategy of Caracol Radio's Digital Media.• Digital Transformation of the Company.• Content Strategy of the different Media and Products.• Responsible for directing the Strategy, Sales and AdOps areas of the group in Colombia.• Income report to Prisa España
  • Grooveshark
    Director, International Advertising Sales & Strategy 🇺🇸🇨🇴
    Grooveshark Jan 2015 - Jul 2015
    Colombia | Us | Region
    • (Digital Business Industry)• Marketing strategy, positioning and activation at regional level for the brand• Developed Grooveshark’s sales strategy for Latam, Panregional and Spain• Managed and trained sales representatives in Latam countries and Spain. • Created Product development and strategy to increase sales in the countries• Responsible for establishing brand partnerships to generate new business opportunities
  • Batanga Media
    Regional Director 🇺🇸
    Batanga Media Jan 2012 - Dec 2014
    Miami/Fort Lauderdale Y Alrededores, Estados Unidos
    • (Digital Business Industry)• Opened the Panregional market with brand strategies and activations, focusing on generating recall among consumers and customers• Generated strategies with the Product team to build attractive customer solutions • Developed commercial relationships with the main agencies, media centers and purchasing decision makers that contribute to the overall growth of Batanga Media within the Latam market •Responsible for all sales phases, strategy, planning, design and execution of digital programs
  • Adfunky Colombia (Yahoo!)
    Country Manager 🇨🇴🇪🇨🇻🇪
    Adfunky Colombia (Yahoo!) Oct 2008 - Jan 2012
    • (Digital Business Industry)• Opened the Adfunky operation in Colombia, Venezuela and Ecuador• Responsible for the strategy, operations, sales, revenue and network negotiations• Exclusive representation of Yahoo for Latam markets• Identified new business opportunities in the industry, adding new media such as Grooveshark.• Developed large accounts of the tourism industry: Proexport, Promperu, Embratur, among others• Created Social Media Department, including WOM businesses

Ivonne Muriel Skills

Publicidad En Internet Medios Digitales Online Advertising Estrategia Digital Digital Strategy Marketing Digital Mercadotecnia En Medios Sociales Estrategia Empresarial Marketing En Internet Redes Sociales Digital Media Comunicaciones De Marketing Publicidad Sales Management New Business Development Estrategia De Mercadotecnia Marketing Digital Marketing Social Media Marketing Business Strategy Marketing Communications Estrategia Gerencia De Ventas Marketing Strategy Performance Metrics Digital Convergence Media Planning Streaming Creatividad Gerencia De Equipo

Ivonne Muriel Education Details

Frequently Asked Questions about Ivonne Muriel

What company does Ivonne Muriel work for?

Ivonne Muriel works for Ipg Mediabrands Colombia

What is Ivonne Muriel's role at the current company?

Ivonne Muriel's current role is Director, Marketing & Comms| Strategy Digital Business| Loyalty | Customer Experience | Branding.

What is Ivonne Muriel's email address?

Ivonne Muriel's email address is iv****@****nky.com

What schools did Ivonne Muriel attend?

Ivonne Muriel attended Esade, Universidad Piloto De Colombia, Universidad De La Sabana.

What skills is Ivonne Muriel known for?

Ivonne Muriel has skills like Publicidad En Internet, Medios Digitales, Online Advertising, Estrategia Digital, Digital Strategy, Marketing Digital, Mercadotecnia En Medios Sociales, Estrategia Empresarial, Marketing En Internet, Redes Sociales, Digital Media, Comunicaciones De Marketing.

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