I was laid off from my position in August 2024. While at Universal Weather and Aviation, I developed and managed a portfolio of highly effective and visible multi-touch, multi-channel marketing programs that support the company’s pipeline and revenue goals across its global FBO Ground Services network of 50+ locations, Universal Aviation, and its subsidiary networks, including Universal-Drivania Chauffeurs and Air Culinaire Worldwide.Highlights: • Led product and service marketing initiatives for a diverse portfolio of 60+ FBO Ground Services locations and subsidiary networks.• Developed and executed multi-touch go-to-market strategies.• Created customer-facing content and sales enablement resources for various buyer personas.• Designed, developed, and distributed 60+ Sales Sheets and Pre-Arrival Guides.• Utilized market data to identify opportunities to develop sales enablement tools.• Analyzed marketing campaign initiatives using qualitative and quantitative methods, leading to continuous improvement of marketing initiatives.• Coordinated with the design and web team to enhance digital assets.• Collaborated with third-party vendors to enhance campaigns and negotiate contracts.• Developed professional presentations for the sales team and executives.• Assisted the executive team with the development of RFPs and contracts.

In today’s digital world, everybody communicates and learns new information by going online. This means it is in every business’s best interest to create an online presence that makes them stand out. That’s exactly where Marketing Design comes in -- we’re here to create digital marketing plans and strategies that are customized to your business’s goals and needs.When you work with Marketing Design, it is our goal to help businesses build, plan, and execute marketing strategies to grow their business and improve brand awareness. Above everything else, we will help your company become a big fish in the pond of Google, Yahoo, and Bing!We use a variety of different digital tactics to improve your online visibility and brand awareness, such as:-Search engine optimization (SEO)-Search engine marketing (SEM)-Social media marketing-Content marketing-Email marketing-Mobile marketing-Lead generation -Vendor management-Marketing automation

• Assist in the development, implementation and execution of the SEO and SEM marketing campaigns. • Conceptualize strategic initiatives and implement details of campaigns• Execute SEO and SEM strategies with cross-functional teams through key messaging, brand positioning, competitive assessment, marketing objectives/strategies, and consumer segmentation• Generate and maintain reports for tracking marketing KPIs, budget, planning, forecasting, and ROI• Identify online opportunities to expand visibility to targeted audience • Strategic planning and development of websites and web-based initiatives • Develop marketing initiatives to increase website traffic, improve conversion rates, and generate quality leads through SEO and SEM strategies• Manage AdWords and Bing Ads campaigns for search, retargeting, and display. • Manage and optimize Facebook ads in Ad Manager. • Manage vendors and media buys.

--Digital Marketing Project Management Lead --Digital Analysis of Marketing Channels and Platforms--User Experience Development Analysis and Implementation--Assist with Team Development by Build Strong Relationships Internally and Externally--Contribute to the Morale, Health, and Safety of the Organization--Collaborate With Business and IT Stakeholder Teams--Web Technologies, Trends and Concepts --SEO, Microsite, Subdomains, Landing Pages, A/B Testing and Multivariate Testing, Digital Tools---Manage Adobe AEM and Adobe Digital Publishing Suite Experience

Responsible for planning, optimizing, implementing and analyzing natural and paid search engine marketing activities. Key Responsibilities: • Create, manage, and strategize all paid search efforts / campaigns to optimize click-through and conversion rate • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns • Tracks, reports and analyze website analytics and PPC initiatives and campaigns • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies• Optimize copy and landing pages for search engine marketing • Perform ongoing keyword discovery, expansion, and optimization • Research and implement search engine marketing optimization recommendations • Research and analyze competitor advertising links• Develop and implement link building strategy• Work to ensure SEO best practices are properly implemented across the site • Work with marketing team to drive SEO in content creation and content programming • Recommend changes to the website architecture, content, linking and other factors to improve SEO position for target keyword. • Stay current with new advances in search engine marketing, competitive landscape, and keyword search.

PROFESSIONAL SKILLS • Analytical Thinker• Management of Marketing Teams & Vendors • Product Development & Management• Interpret Results & Recognize Insights • Extensive Knowledge of HTML & CSS • Creative Thinker & Problem Solver • Strategic Global Web & Mobile Alignment • Local & National CRM & CMS Management • Effective Project Performance Reporting• Ability to Synthetize & Distill Complex Issues • Strategic Global & Regional Marketing • Mobile & Non Mobile SEO, SEM, & PPC EDUCATION BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING MINOR IN SUPPLY CHAIN MANAGEMENT University of Houston Downtown - 2003SUMMARY DIGITAL TOOLS Microsoft Office Suite | ACT-ON | Joomla | WordPress | Adobe Experience Manager | Drupal | Microsoft Dynamics | SAP | SharePoint | Suite CS5 | Studio Photography | MailChimp | Constant Contact | SurveyMonkey | Google Adwords & Analytics | Crazy Egg | MozPro| Google Analytics & Adwords| Bing Ad Center| Pandora Display Ads | SpyFu | Screaming Frog | SEO Spider

Position Overview: Coordinates and represents Mammoet at key functions including but not limited to customer events, trade shows, sponsored events, and seminars.Marketing Campaign Launch: Worked closely with the Marketing Communication Department in Holland in executing the launch of an innovative global marketing campaign for the United States and Mexico region in an effort to create one brand and one image.Website Management: Coordinated all facets of the Search Engine Optimization (SEO) for www.Mammoet.com and reported relevant information to the Marketing Communication Department.Brand Management: Ensured brand consistency while promoting the new campaign motto.Event Management: Handles attendee invitations, promotional items, and set-up activities for the yearly customer appreciation golf tournament in support of the Sales Department.Personnel Management: Trained Sales Team and personnel on the new campaign through workshops, social media, campaign rollout events, and promotion products that all aided in the education of personnel.Analyzing: Analyzes competitors’ and customers’ requirements; adjusts strategies and tactics to increase brand awareness, sales, and profitability.Key Accomplishments: Initiated the development of the highly successful Mammoet Search Engine Optimization and Search Engine Marketing campaign for www.Mammoet.com; collaborated with corporate headquarters in the launch of the marketing campaign, The Biggest Thing We Move is Time.Internet URL: http://www.mammoet.com/

Marketing Program Management: Created and managed marketing programs that generated revenue, boosted attendance, attracted sponsors and built advertiser participation both online and offline.Website Management: Managed the website redesign to improve the visual appearance of the site and to increase time spent on the site by customer-base.Online Marketing: Developed and implemented online marketing programs and strategies; oversaw all facets of company web presence including the development of creative concept, copy production, and SEO Initiatives.Analyzing: Prepared and analyzed reports to measure online performance, adjusted programs accordingly to increase impact and success while staying within predetermined budget constraints.Lead Management: Generated and managed all leads by utilizing ProEdge technology.Advertising: Designed and maintained Google AdWords Pay-Per-Click Campaign and generated reports from Google Analytics and Google AdWords.Personnel Management: Supervised and trained the sales team which included 6 staff members; contributed to the hiring process of the team.Key Accomplishment: Successfully increased online leads by 15% in just one year.

Analyzed, developed KPI's, and reported weekly/monthly to the sales team and upper managements. Created and managed all Google Analytics and AdWords campaigns. Personnel Management: Supervised and trained 2 staff members.Key Accomplishments: Increased Facebook presence by 60% in just 10 months through consistent updates and community focused promotions; reduced marketing budget from $1 Million Dollars to $275.000.Internet URL: http://platinumpools.com/

Description: Position Overview: Provided advice on and formulated online and Social Media marketing strategies; promoted a team development atmosphere for the marketing department.Marketing Program Management: Executed a strategic plan to market new healthcare benefits.Brand Management: Introduced a recognizable brand which incorporated company values and presented a strong and consistent message of quality to valued customers.Social Media Marketing: Created and implemented a successful Social Media Marketing Campaign that utilized Facebook, LinkedIn, and Twitter.Personnel Management: Supervised and trained 2 staff members.Press Releases: Edited and distributed all press releases through PRWeb and other online media outlets.Key Accomplishments: Created the AffordaFlex Campaign; prepared a strategic marketing plan to launch this new product; created a roadmap for the company to continue to follow in the future; and created a budget as well as a website along with key objects for the brand.Internet URL: http://familycare.com/

Description: Position Overview: Executed successful marketing campaigns online, ensuring target audience consistency through Search Engine Optimization.Social Media Management: Maintained and updated company Face book, Twitter, and LinkedIn pages.Budget Management: Allocated marketing budgets for new clients and facilitated in the maximization of marketing dollars.Analyzing & Researching: Evaluated Google AdWords Campaigns and enhanced search engine results through Google Analytics; conducted research and developed cold call campaigns as well as promotional material.Key Accomplishment: Doubled the customer base through telemarketing, social media, search engine optimization, and search engine marketing in just one year.Internet URL: http://www.americanhealthandbeauty.com/

•Created and monitored marketing campaigns from inception to completion•Organized and hosted a motorcycle sales event and dealer appreciation party.•Obtained customer list by building campaigns on AS400 database.•Encouraged development of business relationships among dealers during auctions.•Increased Hispanic attendance by ten percent.

•Negotiated sales with various dealers and auctions.•Implemented marketing campaigns for print, local media, promotional items.•Developed used card dealership branding within the Latino community. •Communicated effectively with customers during business deals.•Planned business deals with customers and dealers.•Maintained monthly and yearly inventory.