Ivonne B. Tostado Email & Phone Number

Houston, Texas, US

• I was laid off from my position in August 2024. While at Universal Weather and Aviation, I developed and managed a portfolio of highly effective and visible multi-touch, multi-channel marketing programs that support.
• Led product and service marketing initiatives for a diverse portfolio of 60+ FBO Ground Services locations and subsidiary networks.
• Developed and executed multi-touch go-to-market strategies.
• Created customer-facing content and sales enablement resources for various buyer personas.
• Designed, developed, and distributed 60+ Sales Sheets and Pre-Arrival Guides.
• Utilized market data to identify opportunities to develop sales enablement tools.

In today’s digital world, everybody communicates and learns new information by going online. This means it is in every business’s best interest to create an online presence that makes them stand out. That’s exactly where Marketing Design comes in -- we’re here to create digital marketing plans and strategies that are customized to your business’s goals and.

Houston, Texas, US

• Assist in the development, implementation and execution of the SEO and SEM marketing campaigns.
• Conceptualize strategic initiatives and implement details of campaigns
• Execute SEO and SEM strategies with cross-functional teams through key messaging, brand positioning, competitive assessment, marketing objectives/strategies, and consumer segmentation
• Generate and maintain reports for tracking marketing KPIs, budget, planning, forecasting, and ROI
• Identify online opportunities to expand visibility to targeted audience
• Strategic planning and development of websites and web-based initiatives

Spring, Texas, US

--Digital Marketing Project Management Lead --Digital Analysis of Marketing Channels and Platforms--User Experience Development Analysis and Implementation--Assist with Team Development by Build Strong Relationships Internally and Externally--Contribute to the Morale, Health, and Safety of the Organization--Collaborate With Business and IT Stakeholder.

• Responsible for planning, optimizing, implementing and analyzing natural and paid search engine marketing activities. Key Responsibilities:
• Create, manage, and strategize all paid search efforts / campaigns to optimize click-through and conversion rate
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Tracks, reports and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for search engine marketing

• PROFESSIONAL SKILLS
• Analytical Thinker
• Management of Marketing Teams & Vendors
• Product Development & Management
• Interpret Results & Recognize Insights
• Extensive Knowledge of HTML & CSS

Utrecht, NL

Position Overview: Coordinates and represents Mammoet at key functions including but not limited to customer events, trade shows, sponsored events, and seminars.Marketing Campaign Launch: Worked closely with the Marketing Communication Department in Holland in executing the launch of an innovative global marketing campaign for the United States and Mexico.

Marketing Program Management: Created and managed marketing programs that generated revenue, boosted attendance, attracted sponsors and built advertiser participation both online and offline.Website Management: Managed the website redesign to improve the visual appearance of the site and to increase time spent on the site by customer-base.Online Marketing.

Houston, TX - Texas, US

Analyzed, developed KPI's, and reported weekly/monthly to the sales team and upper managements. Created and managed all Google Analytics and AdWords campaigns. Personnel Management: Supervised and trained 2 staff members.Key Accomplishments: Increased Facebook presence by 60% in just 10 months through consistent updates and community focused promotions.

Houston, TX, US

Description: Position Overview: Provided advice on and formulated online and Social Media marketing strategies; promoted a team development atmosphere for the marketing department.Marketing Program Management: Executed a strategic plan to market new healthcare benefits.Brand Management: Introduced a recognizable brand which incorporated company values and.

Description: Position Overview: Executed successful marketing campaigns online, ensuring target audience consistency through Search Engine Optimization.Social Media Management: Maintained and updated company Face book, Twitter, and LinkedIn pages.Budget Management: Allocated marketing budgets for new clients and facilitated in the maximization of marketing.

• Created and monitored marketing campaigns from inception to completion
• Organized and hosted a motorcycle sales event and dealer appreciation party.
• Obtained customer list by building campaigns on AS400 database.
• Encouraged development of business relationships among dealers during auctions.
• Increased Hispanic attendance by ten percent.

• Negotiated sales with various dealers and auctions.
• Implemented marketing campaigns for print, local media, promotional items.
• Developed used card dealership branding within the Latino community.
• Communicated effectively with customers during business deals.
• Planned business deals with customers and dealers.
• Maintained monthly and yearly inventory.

Bachelor Of Business Administration, Marketing

Education record