Ivor Lewis Email & Phone Number

Greater Nashville Area, TN

Washington D.C. Metro Area

Independent consulting in Product Management, Market Research, Product Launch and Market Communications

• Product Management Leader directing product development, positioning, packaging and pricing strategies to impact sales. Supervised product hardware and software development, ensured VOC incorporation into product.
• Launched 2 new products, relaunched 3 existing products and implemented successful product promotions to drive sales.
• Created a communication process involving Sales & Product bulletins to train sales & reseller teams and communicate product value to the customer.
• Set pricing structure and strategy in collaboration with leadership
• Revamped GSA pricing and product offering.
• Ensured consistent image and message in API’s Global Branding Initiative.

• Supervised pricing and market research for division. Identified business opportunities and built financial case for market entry. Collaborated with executive leadership to formulate strategic plans, evaluate.
• Successfully implemented new pricing process that eliminated uncontrolled and ad hoc pricing. Forecasted and realized >$3 million in first year price gains.
• Identified and discontinued unprofitable process leading to ~$800K in cost savings.
• Created a price book for the graphite and insulation product lines and administered pricing.
• Assessed customer profitability and initiated corrective actions with account managers.
• Leadership role to deliver business case and strategy for market entry into carbon composites.

• Researched markets, analyzed competitors and identified internal portfolio / capability gaps. Identified and implemented R&D or M&A solutions. Executed product launch activities including generating value propositions.
• Formulated and executed market plans for the energy (Oil & Gas, Solar, Nuclear) and industrial markets.
• Captured $8 million opportunity using a targeted marketing initiative against competitor.
• Successful business cases for capacity investment into insulation and graphite product lines.
• Award for leading project team in successful new product development and scale up.

• Managed manufacturing operations at focus-factory producing Fuel Cell components and other products. Implemented new technologies and managed new product development/scale up.
• 37% increase in production level through rationalization of operating procedures.
• 80% reduction in development time by improving coordination between internal teams.
• 70% reduction in cycle time and improved operational safety by redesigning process.
• Supervised a team of 6 Process Technicians and Maintenance personnel.

• Evaluated end-user needs and directed R&D efforts. Formulated product value propositions. Trained channel partners to communicate product value to customers. Sold customers on solution value.
• Delivered LOB bonus by organizing and creating strategy / market launch plan for innovative Grafcell® fuel cell product line targeted at automotive and power generation markets.

• Evaluated new markets, technologies and authored research reports to support business objectives.
• Built value proposition for a 5% coatings price increase in highly competitive market.
• Recommended business opportunities in energy and nanotechnology to management.
• Recognized for outstanding work by sales team.

• Generated product forecast. Built technical and quantitative product value propositions. Developed product messaging and training. Sold customer on technical value proposition.
• Developed value proposition and trained sales teams for the launch of new optic fiber.
• Authored and published white papers.
• Recognized for exceptional performance with Division Cash Award.

• Identified markets, directed product development and communicated product value to end users. Developed and transitioned products to manufacturing. Implemented integration of new technology.
• $2 million first year sales from higher margin product commercialized into the target markets.
• Integrated the technology that was the basis for 80% of new products over next 3 years.
• Developed > $3 million annual new product sales into medical and industrial applications.
• Received multiple monetary and other awards for excellence.

Mba, Business, Management, Marketing, And Related Support Services

Bs, Chemical Engineering

Ms, Polymer Engineering