Ivy Brown's Location
Greater Philadelphia, United States, United States
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About Ivy Brown
Chief Marketing Officer, Executive Leader, Board Member, Social Good Champion, Global Brand Change Agent, P&L Leader, Sports Sponsorships Expert, Collaborative and Agile Marketer, Talent Cultivator, Competitive Tennis Player ~ Insights and Data-Driven Growth Marketer ~ Digital Transformation Catalyst ~ Entrepreneurial ~ Retail/DTC Performance and Growth Experience ~ Integrated Audience Champion across Digital Channel Ecosystem ~ Global Innovation Champion ~ Brand Content Storyteller ~ I am a collaborative executive leader, highly seasoned global brand builder, and social good champion with proven success in generating revenue and income growth across many complex brands within the CPG, Healthcare, Financial Services, Technology and Nonprofit industries. I excel in connecting marketing and brand strategies with P&L delivery and I champion marketing and communications talent in organizations that are seeking step changes in brand growth and business performance. I ascribe to the philosophy that every person can learn and grow regardless of with whom they are collaborating. Cultivating curiosity among my teams is one of the cornerstones of my leadership. I have been an influential voice in advertising and marketing industry initiatives serving on the National Advertising Review Board (NARB-the appellate body for advertising industry self-regulation) and on strategic initiatives of the Association of National Advertisers (ANA) Working Committees for Content, Agency Relations, and Media. As an executive leader, my involvement in the broader community comes from a desire to give back at the local and national level. I am currently on the Board of Directors of a community-based nonprofit organization in Camden, NJ, LUCY Outreach (Lifting Up Camden’s Youth). I recently completed my term with the Board of the National Runaway Safeline (NRS) whose mission is to ensure the safety and security of America’s runaway, homeless, and at-risk youth. I am currently serving as the Chair of the Board of Trustees for Moorestown Friends School, an independent pre-school through 12th grade school. As an active competitive tennis player, I love to bring this passion to all things I engage in with a 'team wins' mentality. - USTA: 2021 Mixed Doubles Adult National Championships– Placed 4th out of 17 teams - USTA: 2022 Women’s Adult National Championships – Placed 13th out of 17 teams
Ivy Brown's Current Company Details
Ivy Brown Work Experience Details
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Chief Growth OfficerPlease Touch MuseumPhiladelphia, Pa, Us
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Chief Marketing Officer (Cmo)Workmoney Jan 2023 - Oct 2024A national nonprofit organization dedicated to raising incomes and lowering costs; Executive team member. Results I had the honor of establishing the marketing organization and the joy in leading a team responsible for brand strategy, member growth/acquisition and engagement, external communications (paid, earned, owned, shared channels), consumer products and services portfolio, and affiliate marketing. Doubled membership to 7.0MM+ through evolution of growth strategy in paid media and organic channels. Connected millions of members to $750MM+ through awareness and adoption of products, services, tools, and benefits programs that help increase their financial security. Delivered robust open-rates and reply-rates of member engagement activities in SMS, Email, Web -- tactics encompassed an array of personalized content across multiple, unique segments in owned channels. Developed and launched WorkMoney’s first-ever multi-channel national advertising campaign to drive awareness, engagement, and member acquisition. Redesigned website to optimize consumer experience as mobile-first with content re-architecture and UX design that reflects the brand’s value proposition and meets consumer needs. Secured prominent earned media placements with national and local media that feature WorkMoney’s impact and member experiences. Most covered feature (New York Times, USA Today, and CBS News) was from the activation of a partnership with Consumer Reports to promote importance of credit report literacy. https://www.consumerreports.org/money/credit-scores-reports/serious-mistakes-found-in-credit-reports-a1061511185/ Dramatically improved brand reputation with transformative digital strategy and implementation to achieve greater positive presence in search rankings for key terms and content relevant to the organization. -
Executive Board Member, Brand And Integrated Marketing Executive, Social Good ChampionSelf-Employed Feb 2022 - Dec 2022Independent Marketing and Communications Consultant (Creative, Content, Communications Strategy and Media)Clients: ---Global Construction Materials Corporation : Led development of employer brand communications plan. Created key messages, social media strategy and employee activation approach including LinkedIn engagement elements for employees for Day 1 launch on September 1st. ---Fortune 50 corporation in Technology industry: Provided counsel on global media spend, quality, and compliance of execution and billing across 5 countries. ---Fortune 20 corporation in Retail Home Improvement industry: Provided services to evaluate client and multiple agency relationships. Led assessment using quantitative and qualitative measures to ascertain strength and opportunities of engagement and delivery of creative agencies and client-side partners.Chair, Board of Trustees - Moorestown Friends School (Pre-school through 12th grade; Moorestown, NJ) -Currently lead this Board and partner with Head of School to fulfill the mission of the School. -Co-led School's Strategic Plan process partnering with Community members, Board of Trustees and School administration. We pursued a design-thinking approach (innovation mindset) which required a new way of working and engaging in 'possibility' mindset for the work. www.mfriends.orgBoard Member - LUCY Outreach - Lifting Up Camden's Youth (Camden, NJ)-Strategic Planning and Governance committees www.lucyoutreach.orgPrevious Board Member - National Runaway Safeline (Chicago, IL) -Strategic Planning and Development committees - term ended June 2024www.1800runaway.org Previous Member, National Advertising Review Board (NARB) -Term completed in Dec. 2022. One of 85 members of the appellate body for US system of advertising self-regulation. This is a part of the National Advertising Division of the Council of Better Business Bureaushttps://bbbprograms.org
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Vp, Global Brand MarketingDxc Technology Sep 2021 - Feb 2022Ashburn, Virginia, UsLed team responsible for brand strategy, creative, media, sports sponsorship and events strategy, social media and monitoring, and in-house creative studio. This team served as global 'center of excellence' for the marketing organization. I shaped our outcomes with 6 directs and a total team of 50 people including in-house creative agency. Results: Shaped the global brand narrative, evolved brand positioning in very complex industry, and developed corporate content strategy and creative assets for top funnel employer brand communications plan.Established integrated marketing communications discipline: ways of working, assessed talent, processes, quality of deliverables, reset expectations, and introduced analytics approach to day-to-day marketing execution across digital/social media channels. Led Manchester United valuation assessment and developed subsequent global activation strategy. Negotiated with Monumental Sports for Washington Wizards and Washington Mystics agreements.Led new agency roster staffing plan and definition of scope deliverables for Interpublic Group (Weber Shandwick, MRM, Octagon, FutureBrand). Integrated agency team started in October with 4 integrated agencies within a holding company to deliver 6 workstreams. -
Svp, Head Of Brand, Social Impact And Diversity Marketing, And Consumer InsightsTd May 2019 - Aug 2021Toronto, Ontario, CaLed Consumer, Retail, Community, and Social Impact team; Responsible for brand strategy, integrated marketing communications (advertising and content strategy, digital and offline media investment, corporate sports and entertainment sponsorship strategy and naming rights), and consumer insights center of excellence. Team consisted of 20 marketing professionals.Results: Led US integrated communications strategy in partnership with TD Canada. Focus included: employer brand, ESG and DEI programs, sponsorships, and customer appreciation initiatives. ---Delivered increases in audience engagement, brand sentiment, earned media coverage, and recognized with industry awards: 2019 Shorty Social Good, 2020 & 2021 ANA Reggies Activation for the U.S. annual customer appreciation program, TD Thanks You, (2019 & 2020). ---Developed and launched new creative during C-19 (featured in Adweek story May ‘20) to leverage fin-tech innovation in integrated creative to demonstrate customer-centricity with Curbside Debit Card Order/Pick-up and Small Business. ---Delivered $1MM+ annualized cost savings with restructured media contract terms after assessing TD’s vulnerability in media (digital & offline) supply chain. Led processes to ensure Agency partner outcomes were evaluated and engagement model was optimized. Established reimagined public website to serve as a top of funnel digital destination for audience engagement. The content strategy was grounded in brand values and TD’s geo-relevant community impact. Drove audience engagement, inclusion of community philanthropic programs, and created business value across TD Garden, Bruins, Celtics, TD Pavilion at the Mann, Five Boro Bike Tour, Beach to Beacon, and The Shed. Led naming rights and renewal investment strategy of TD Garden to maximize bank’s sponsorship. Program development and deployment included creative, content, and media for integrated activation. -
Vice President-Brand Marketing, Creative Advertising And MediaTiaa Oct 2015 - May 2019New York, Ny, UsLed Consumer and B2B teams across marketing communications, creative, and digital and offline media investment strategy and execution to drive full funnel outcomes -- brand awareness, consideration, relevancy, online engagement and net positive dollar flows of investment funds. Results: Delivered measurable increases in brand awareness, key attributes, and dollar inflows. Creative impact delivered $MMs incrementally into flagship investment funds with 2019 campaign "Never Run Out", built from consumer insight of real fear of running out of money in retirement. ---Led development of messaging strategy, creative, and media planning across multiple audience targets utilizing 1st and 3rd party data. Managed matrix of stakeholders to deliver breakthrough plans in TV, radio, print, digital, social media, and with PR influencers. Led company's 2018 centennial program and launched TIAA Difference Maker 100 to award $1MM to 100 non-profit recipient organizations that deliver impact. ---Established first-ever national media partnership with Oath (now Yahoo) for digital engagement, philanthropy, and activation with influencers and customers. ---Received Brand blazer award: 1BB+ paid and earned media impressions, 3MM+ website engagements, 4K submissions, 100 honorees. Outperformed benchmarks for content engagement and within financial services category. https://shortyawards.com/11th/tiaa-difference-makers-100-produced-by-verizon-mediaEstablished and led TIAA's Interpublic Group holding company agency model to deliver a synergistic range of validated brand equity and product campaigns inclusive of creative, content and digital+offline media. Delivered increased efficiency (cost avoidances and cost enhancements) of marketing investment across 2017-18 through optimization of media agency spend. -
Senior Marketing Director, Global Brand Management, Acuvue BrandJohnson & Johnson Nov 2013 - Sep 2015New Brunswick, Nj, UsLed a newly formed Global Brand Management team (9 directs w/team of 25 directors/managers globally) focused on driving revenue and market share growth globally, global consumer and eye care professional marketing strategies, brand positioning and all global integrated communications/creative development and activation for the #1 brand of contact lenses -- ACUVUE Brand Contact Lenses at Johnson & Johnson Vision Care. ACUVUE is one of the largest consumer-engaged brands within J&J delivering $3.0BB+ retail globally.Results: Established and implemented 1st ever global agency operating model (multi-disciplinary) within Interpublic Group and operationalized across all regions. Developed global master brand communications strategy and plans (creative, content and channels) to enable greater global brand consistency, saliency and increased brand 'ask' in close partnership with global and local marketing partners. Launched creative idea in July ’15 with integration across paid, owned, earned and shared media channels - The Lens That Changes Everything. Developed global master brand positioning and repositioned each of the four brand families by synthesizing and utilizing the scientific foundation of the products and consumer needs continuum. Delivered first-ever 3 year strategic brand plans including innovation road maps for each brand family, secured Global Management Board approval and rolled out operational plans across top markets to achieve growth goals.Developed org design, vision and remit for Global Brand Management discipline including detailed accountabilities and engagement model with regional marketing partners. Developed and deployed change management program as marketing organization shifted to globally-led center. -
Senior Marketing Director, U.S. Johnson'S Baby And Desitin BrandsJohnson & Johnson Feb 2010 - Nov 2013New Brunswick, Nj, Us$600+ million retail revenue; 5 directs w/team of 10; Led Consumer & Healthcare Professional Marketing and P&L Delivery.Results: Delivered 4-year financial commitments setting up franchise to achieve growth in ‘13 (1st time in 6 years) across focused businesses; Skincare Management Board member; US Business Lead for Baby Care (Marketing and Cross-Functional Team) to enable delivery of Brand goals.Developed fully integrated marketing communications campaigns across digital/social, shopper and traditional media channels resulting in increases in brand equity and product attributes and consumption growth. Nurtured strategic agency partnerships (BBDO NY, Universal McCann/J3). Drove media plan evolution through insights and analytics resulting in consumption growth in 2013. Developed and launched activation programming across digital, in-store and print to drive business results. Co-led full product line innovation (one-third of brand's products were reformulated) for on-time completion into manufacturing. This #1 business and innovation priority for Global Baby Care portfolio required working in a highly matrixed environment to ensure consumer and customer requirements met or exceeded existing product aesthetics. Developed innovation plan (new products and differentiated claims) to deliver incremental growth via 2011+ pipeline.-- Established Marketing Talent Link team for campus. Enrolled VPs, GMs, and HR to enable marketing talent movement across brands.
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Group Brand Director, U.S. Splenda BrandJohnson & Johnson Oct 2005 - Jan 2010New Brunswick, Nj, Us$450+ million retail revenue with 5 directs w/team of 9; Led Consumer Marketing, E-commerce and P&L DeliveryResults: Delivered growth 4 years-in-a-row in the face of private label entry/growth; Enterprise leader for high-performing cross-functional franchise team; Launched first-ever e-commerce channel for McNeil Nutritionals via splendidlife.com. Delivered +20% unaided brand awareness, highest top-of-mind awareness in past three years, household penetration and buy rate gains across buyer groups.Led cross-functional brand team and enterprise e-commerce business to deliver revenue and income growth. Developed integrated communications strategy and led implementation of activation programming with agency partners (BBDO, Universal McCann J3, Rivet) across traditional, digital, retail/shopper channels. Cultivated influential global partnerships with country marketing leads outside of US to ensure consistent deployment of brand’s equity and positioning inclusive of best-practices scaling across regions.Led global innovation strategy, concept development and commercialization of new product pipeline working in collaboration with key partners to build upon and extend brand equity. Expanded brand offerings into new categories to deliver cumulative sales +$40MM including SPLENDA with Fiber - best category innovation in previous eight years.
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Group Brand Director, U.S. Business Development And InnovationJohnson & Johnson Mar 2004 - Sep 2005New Brunswick, Nj, UsPromoted to positionResults: Co-led development of 2005 McNeil Nutritionals' Company Strategic Plan. Led 2006 Company Business Planning process. Worked with multi-disciplinary team to drive company-wide alignment. Team Leader for due diligence assessment of mergers and acquisition targets: developed marketplace assessment, consumer/customer insights validation and built value creation business case. Director co-led MBA Recruiting for business unit.
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Brand Manager, U.S. Splenda BrandJohnson & Johnson Jul 2003 - Mar 2004New Brunswick, Nj, UsResults: +50% in Sales in 2003; +20% in Sales YTD04 when divestiture took place.Co-led B-to-B Partner Development with Sales team for Kraft®, Nestle®, Coca-Cola®, Pepsi®, and Cadbury-Schweppes® brands to drive SPLENDA Ingredient sales. Led marketing, innovation strategy and co-branded positioning development with Pepsi® carbonated soft drink team. Pepsi Edge® launched Summer 2004; Received J&J Standards of Leadership AwardMarketing Lead on divestiture of Ingredient business delivering Trademark Licensing Agreement and Logo Usage Manual in partnership with trademark attorneys and licensee. Received J&J Standards of Leadership Award
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Brand Manager, U.S. Viactiv BrandJohnson & Johnson Jul 2001 - Jul 2003New Brunswick, Nj, Us>Results: +33% in Sales 2002; +24% in Sales YTD03.
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Brand Manager, U.S. Benecol BrandJohnson & Johnson Jul 2000 - Jul 2001New Brunswick, Nj, Us> Results: +80% in Sales in 2001 with improved Net Income; NEW Health Claim with PR program delivered 40MM impressions, highest brand share in 2000.
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Customer Marketing Manager, Drug RetailersJohnson & Johnson Aug 1999 - Jul 2000New Brunswick, Nj, UsPromoted to position responsible for McNeil & J&J•Merck brands in Drug Retailers (CVS, RiteAid, Walgreens, Eckerd).> Results: Improved ROI, shelf efficiencies, and increased sales; Drove category sales and +$450K for Tylenol® and Motrin® with improved pricing strategy
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Associate Brand Manager, U.S. Children'S Tylenol Brand And New Products GroupJohnson & Johnson Aug 1997 - Aug 1999New Brunswick, Nj, Us
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Account Supervisor, Defined Contribution DivisionKwasha Lipton Aug 1993 - May 1995Managed 401K financial plan services of 12,000 employees for three corporations.Valued profitability of fifteen investment brands upon reconciliation of retirement plan assets on a monthly basis.
Ivy Brown Skills
Cross Functional Team Leadership
Brand Management
Marketing Strategy
Integrated Marketing
Strategy
Customer Insight
Product Development
Strategic Partnerships
Digital Marketing
Market Research
Market Planning
Fmcg
Product Marketing
Business Strategy
Strategic Planning
Brand Development
Creative Strategy
Business Development
Strategic Communications
Communications Planning
E Commerce
Product Innovation
Multi Channel Marketing
Shopper Marketing
Strategic Thinking
Positioning
Communications Strategy
Advertising Strategy
Brand Strategic Planning
Business Development
Marketing Communications
Change Management
Organizational Design
Marketing
Management
Advertising
Leadership
Analytics
Consumer Products
Product Launch
Ivy Brown Education Details
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The Wharton SchoolGeneral -
Washington University In St. LouisEconomics
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Moorestown Friends SchoolHigh School
Frequently Asked Questions about Ivy Brown
What company does Ivy Brown work for?
Ivy Brown works for Please Touch Museum
What is Ivy Brown's role at the current company?
Ivy Brown's current role is Chief Growth Officer.
What is Ivy Brown's email address?
Ivy Brown's email address is iv****@****dxc.com
What is Ivy Brown's direct phone number?
Ivy Brown's direct phone number is +185623*****
What schools did Ivy Brown attend?
Ivy Brown attended The Wharton School, Washington University In St. Louis, Moorestown Friends School.
What skills is Ivy Brown known for?
Ivy Brown has skills like Cross Functional Team Leadership, Brand Management, Marketing Strategy, Integrated Marketing, Strategy, Customer Insight, Product Development, Strategic Partnerships, Digital Marketing, Market Research, Market Planning, Fmcg.
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