I have experience in customers and stakeholder relationship, channel marketing, product pricing & licensing management with business insights in Greater China. I had exposure to multiple industries; Infocomm Technology, Airlines, Trade Association and MedTech. My key strengths are; ability to identify application workflow while talking to customers and working with developers to improve on the applications. I am excellent in problem solving skills, identifying and leveraging on team members’ skill sets to successfully resolve issues at large. I have reviewed and improved user experience on medical/wellness mobile application by reducing the task flow from 10 steps to 6 steps. I have implemented, design and management on content creation, design formatting and constant information updates on the website. I worked closely with industry players, corporate, and trade organisations to build strategic partnership and account relationship management through planning, managing and executing sales/marketing activities (local and regional conferences / events / launches) and target marketing campaigns (i.e. lead generation, business matching, branding, promotions and positioning). I am independent and a hands-on person with experience in a fast-paced environment (ie.: posted on a market development assignment in Australia to promote and assist in the setup of the startup operations, for ABACUS Airline computer reservation system). I have stayed overseas and worked in local and multinational companies and have been exposed to different cultures and nationalities. I have resided in Hong Kong and distributed products in Singapore for channels in Hong Kong, China and Taiwan. SKILLS:Human Centered Design, UI/UX Design, Wireframe, Prototype, Design System, UX and Strategy, Market Research, Usability Testing, Heuristic Evaluation. Product Management, Sales and Account Management, Project Management. Marketing and Event Management, Product Pricing and Licensing Management. TOOLS: Figma, Miro, Mural, Wix, Crello, Wordpress, Behance, Confluence|Jira, Google Forms|Survey|Drive|Search, MS Office-Words|Powerpoint|Excel, iWork-Keynotes|Numbers|Pages, SharePoint, PORTFOLIO: UI-UX Design portfolio (Public) - https://www.behance.net/Ivy-Chia UI-UX Design portfolio (Personal) - A4 pdf (request for url & password) https://ichiaac.wixsite.com/ivychia
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Ui/Ux Product DesignerConnectedlife Health Jul 2022 - Sep 2022SingaporeConnectedLife Health Pte Ltd, Singapore Jul 2022 – Sep 2022 (Short-term project - 90% remote) Medical software as a service company that directed treatment response for customers through use of AI technologies with data gathered from digital sensors with wearable/IOT devices. Task: How to improve patients’ nutrition during recovery case study. (Portfolio url: https://www.behance.net/gallery/153691737/How-to-improve-patients-nutrition-in-their-recovery Designed a seamless user experience through prioritizing effective information architecture, customer journey maps, typography, and a well-defined design system. Visual design personas, storyboards, and user flows to develop wireframes, visual designs, and interactive prototypes was created while working collaboratively with product managers and developers in an agile environment to implement standardized UI assets for wearable applications across multiple platforms. User acceptance testing was conducted, and a comprehensive user manual was provided to ensure a positive user experience. -
Product Marketing ManagerQooltalk International (Sg Medical Pte Ltd) Feb 2021 - May 2021Singapore[A local company specializes in Sleep-Disorder Breathing [SDB] and Respiratory Insufficiency Medical and Technology Products and Solutions since 2010]. Introduced a new healthcare product line through e-commerce platforms, utilizing product and digital marketing strategies to increase brand awareness. Developed a comprehensive business plan for the Southeast Asia market, including sales forecasts and pricing strategies, resulting in a forecasted 105% CAGR over 3 years. Conducted a 3-week market research study to gain insights into key market trends, competition landscape, and product usability testing, utilizing findings for funnel management, marketing communications, and community outreach initiatives.
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Product Marketing ManagerSleep Made To Measure (Australia) Jun 2016 - May 2018Hong Kong SarAustralian company established (since 2014) introduced organic latex and bespoke pillows and bedding products in the health and wellness industry. Over an 18-month period, established a channel distribution network for the greater China market, focusing on medical practitioners and specialist clinics, and ensuring regulatory compliance. Conducted user acceptance testing and implemented marketing communication strategies to increase community outreach within the initial six months. Optimized product pricing and targeted promotions in collaboration with ten clinic groups, resulting in increased revenue, and pioneered digital marketing techniques such as email marketing, social media advertising, and website optimization, based on market research insights into customer needs and preferences.
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Sales & Marketing ManagerLevia Pte Ltd Sep 2006 - Jul 2009SingaporeMarketplace for boutique designer jewelry from Europe for local and tourists http://arcadia-artz.blogspot.com and https://youtu.be/vCbT_1MZ3PI Led Operations Management for a team of 3, utilizing sourcing strategies to ensure adequate inventory and efficient supply chain management. Conducted Market Research and implemented Digital Marketing techniques to drive website traffic and increase sales by approximately 25%, while also fostering collaborations with partners through bi-annual tradeshows and factory visits. Leveraged Product Marketing strategies to promote the company's products and services.
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Business Programs ManagerSgtech May 2002 - Jun 2004Singapore[A national association of Infocomm industry] Managed program promotion and recruitment campaigns for various ICT chapters and sub-chapters, including Cloud, Cyber Security, and Digital Media, among others. This involved event management, digital marketing, and marketing campaigns. Collaborated with IDA and SMU on recruitment campaigns resulting in a recruitment rate of 13% for attending students and 25% for similar programs, demonstrating strong program management and innovative event design abilities. -
Short-Term AssignmentsArtdis | Huawei Technologies Mar 2000 - Feb 2001SingaporeMarketing Executive ARTDIS (Singapore) Ltd (Fundraising & Public Education), Nov 2000 – Feb 2001 Organized and executed the Children Arts Camp 2001, which involved 100 volunteers from schools and organizations. Managed the production of corporate brochures and gifts. Additionally, planned and implemented fundraising programs to promote the artistic capability of children and adults with disabilities, and managed media relations and artist publicity resulting in increased public awareness and a successful camp. Marketing Manager Huawei Technologies Co. Ltd, Mar 2000 – Oct 2000 Planned and executed marketing campaigns and events, established public relationships with government agencies, and generated sponsorships with private and public organizations for regional marketing activities. Managed advertising, branding, and corporate awareness through direct marketing programs with media and publication agencies, as well as generating press releases. Successfully enhanced relationships with government agencies, increased public awareness of the company presence, and assisted in the ITU Telecom Asia 2000 Hong Kong exhibition.
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Fulfillment & Product Pricing ExecutiveIbm Feb 1999 - Feb 2000SingaporeManaged software product launches, marketing promotions, and pricing for Asia Pacific channel partners. Oversaw the e-supply fulfillment system and developed processes to improve the delivery of parts and price information, as well as channel announcements for IBM and Lotus products. Collaborated with internal sales and external developers to enhance product features and user experience. -
Customer Service Executive (Channel Marketing Support)Siemens Digital Industries Software Jul 1995 - Jan 1999Singapore[A Telecommunication Division – Private Networks] Oversaw marketing and sales support programs for a competitive industry, managed pricing, contract verification, and lead generation initiatives to attract and retain customers. Streamlined standard operating procedures to improve efficiency and reduce miscommunication. Successfully managed distributor expectations, exceeding sales targets and increasing market share. Collaborated with internal sales and external developers to enhance product features and user experience. Spearheaded successful marketing events and product launches, including the CommunicAsia 1999 event, and launched a service escalation tool that improved customer support and satisfaction. -
Customer And Marketing Support OfficerSabre Asia Pacific Jan 1990 - Jul 1995Singapore[A majority owned subsidiary of Singapore Airlines Limited] Conducted on-site reviews and assessments with over 450 agents to improve their operational processes, designed and delivered end-user training, performed product usability testing, and collaborated with internal and external developers to enhance the product. Additionally, drove the marketing campaign in Australia to promote ABACUS, supporting the customer relationship team, and providing consulting support to 200 customers during local seminars.
Ivy C. Education Details
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Marketing And E-Commerce (Double Major) -
Gold Medal -
Boston Consulting Group Pte Ltd (Rise By Bcg U)Digital Sales & Marketing -
Certificate In Ux Design And Product Management -
24-Week Online Ux/Ui Design Bootcamp | Skills Union -
TikdinProduct Management (Digital) - (Associate Product Manager) - [France - Remote]
Frequently Asked Questions about Ivy C.
What is Ivy C.'s role at the current company?
Ivy C.'s current role is Product Marketing & Management with expertise in UI/UX Digital Design, User/Market Research, Certified Scrum Master, Stakeholder & Account Relationship Management with Business Insights in APAC/Greater China..
What schools did Ivy C. attend?
Ivy C. attended Edith Cowan University, Singapore Institute Of Management, Boston Consulting Group Pte Ltd (Rise By Bcg U), Nanyang Technological University, Skills Union, Tikdin.
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Ivy Cheung
Markham, On
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